\nMedia OutReach Newswire<\/a> \u2013 29 September 2026 \u2013 The 17th FutureChina Global Forum recently convened in Singapore. As the annual flagship event of Business China, the forum brought together business and political leaders from China and Southeast Asia for dialogue on shifting consumption structures, China\u2019s manufacturing capabilities, and the evolving regional competitive landscape. Ms. Clara Chang, President of Hisense ASEAN, was invited to attend and, drawing on Hisense\u2019s 57-year history and three decades of overseas expansion, shared her observations on China\u2019s changing consumer landscape, manufacturing upgrades, and paths to globalization for Chinese enterprises.<\/p>\n
From \u201cBuying Products\u201d to \u201cBuying Lifestyles\u201d: The Logic of Consumption Is Being Rewritten<\/b>\n<\/p>\n Ms. Chang noted that the underlying logic of home appliance consumption is shifting from \u201cpurchasing home appliance bundles and choosing features based on price\u201d to \u201cmaking targeted upgrades, addressing specific pain points, and paying for genuine experiences.\u201d What has changed is not what consumers buy but why they buy\u2014and what value they expect appliances to create. This shift is pushing competition beyond end-product manufacturing toward long-term competition in core technologies and cross-scenario system solutions. Hisense believes that the home, automotive, energy, health, and office sectors together form a single integrated living system\u2014and that corporate boundaries will inevitably expand from \u201cproduct boundaries\u201d to \u201cconsumer lifestyle boundaries.\u201d This is the underlying logic behind Hisense\u2019s expansion from traditional home appliances into semiconductors and automotive electronics.\n<\/p>\n Service as Growth: Products Are No Longer the Endpoint but the Entry Point<\/b>\n<\/p>\n Addressing the idea of \u201cmaking service itself a growth engine,\u201d she explained that this means redefining products not as \u201cone-time hardware deliveries\u201d but as entry points into \u201clong-term user relationships that can be continually nurtured and sustained.\u201d Products are no longer the endpoint of a transaction\u2014they are the entry point for service. In the past, products were defined by the question, \u201cWhat technology do we have?\u201d In the future, they must be defined by the question, \u201cWhat problems and needs do consumers have?\u201d Once a user purchases a Hisense product, that product becomes an ongoing point of connection: software upgrades, maintenance, and trade-in services are all available through Hisense. In ASEAN, Hisense has built its brand around three core lifestyle scenarios: Technology, Health, and Art. Technology enhances efficiency; Health improves quality of life; and Art meets aesthetic needs. Together, they correspond to consumers\u2019 progression from \u201cgetting by\u201d to \u201cliving well\u201d to \u201cliving life on their own terms.\u201d\n<\/p>\n Technology Benefits People; Industry Benefits People: The \u201cTwo-Way Journey\u201d of Manufacturing and Consumption Upgrading<\/b>\n<\/p>\n The story of Hisense Laser TV exemplifies the value of long-term technological investment. Hisense began investing in laser display technology in 2007 and became a global leader in the field over the next 17 years. By 2024, Hisense Laser TV accounted for 65.8% of global shipments, ranking No. 1 worldwide for six consecutive years. At CES 2025, Hisense unveiled RGB-Mini LED technology, advancing RGB technology toward industrialization and mass production. Hisense believes that Chinese manufacturing and Chinese consumption are forming a new symbiotic relationship\u2014a \u201ctwo-way journey\u201d: consumption determines why we innovate; manufacturing determines how far we can innovate; and true innovation, in turn, creates new forms of consumption. The two reinforce each other in a spiraling process.\n<\/p>\n 30 Years of Going Global: True Globalization Must Be Localized<\/b>\n<\/p>\n At the forum, Ms. Chang shared three layers of experience from Hisense\u2019s 30-year overseas journey. The first layer is \u201cTake root first, then bloom.\u201d Hisense entered the South African market in 1996\u201430 years ago. Today, Hisense operates 32 R&D centers, 41 industrial parks and manufacturing bases, and 65 overseas companies and offices, forming a \u201c7+1\u201d regional network with integrated R&D, manufacturing, and sales. Since 2018, Hisense has helped more than 40 supply chain partners expand overseas. The second layer encompasses 20 years of building its own brand. Hisense adheres to \u201cLocal for Local,\u201d establishing regional headquarters, factories, and local teams in ASEAN. Hisense broke ground on the Thailand HHA Smart Manufacturing Industrial Park\u2014its largest overseas industrial park\u2014in September 2025. The third layer concerns the present and the future: ASEAN serves as a testing ground for brand globalization. Major projects involving commercial displays for the Indonesian government and Kelin Electric have been successfully implemented in ASEAN, marking B2B as Hisense\u2019s second growth curve and driving its evolution from a home appliance brand to a technology group.\n<\/p>\n Globalization Upgraded: From \u201cMade in China\u201d to \u201cCreated for the World\u201d<\/b>\n<\/p>\n She noted that the underlying logic has shifted from exporting products and capacity to exporting technological value and localized scenario solutions. The narrative has evolved from \u201caffordable Chinese manufacturing\u201d to \u201ca global brand that takes root locally and solves local users\u2019 problems.\u201d Today\u2019s globalization harnesses global resources, innovation, and manufacturing to serve consumers worldwide. Hisense\u2019s experience in ASEAN reinforces one conviction: the best approach to globalization is not to replicate the Chinese model but to use China\u2019s technology, manufacturing, and brand capabilities to respond to the real needs of each local market and grow alongside local partners. As Ms. Chang concluded: \u201cQuality is character; quality is morality; quality is values. Enterprises that hold fast to conscience amid the noise are the foundation and future of China\u2019s high-quality development.\u201d Looking ahead, guided by confidence, determination, a commitment to its original aspirations, and craftsmanship, Hisense will continue to uphold its \u201cuser-centric\u201d philosophy as it deepens its roots in ASEAN, expands its global reach, and shares its experience, channels, and localization resources with more Chinese brands. Together, they will help Chinese brands move from \u201cgoing global\u201d to \u201cbecoming truly global.\u201d Hashtag: <\/strong>#hisense<\/span><\/p>\n Founded in 1969,![\"Hisense](\"https:\/\/images.media-outreach.com\/Thumb\/1600x900\/816686\/816686-img-v3-0215s-26a1be24-b3c.png\")
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https:\/\/hisense.sg\/<\/a><\/p>\n<\/div>\n
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<\/div>\nAbout Hisense<\/h3>\n
\nHisense<\/strong> is a global technology group operating in
\n160+ countries<\/strong>, with a strong portfolio across TVs, home appliances, air-conditioning and commercial solutions. Recognised as one of the
\nTop 2 TV brands worldwide<\/strong>, Hisense continues to strengthen its global presence through innovation, quality manufacturing and major international partnerships, including its role as an
\nOfficial Sponsor of the FIFA World Cup 2026\u2122<\/strong>
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