\n\n Jollibee Group brands Jollibee, Mang Inasal, and Chowking, were the top 3 restaurant brands in the Brand Finance Philippines 50 2026 ranking, reflecting the strength and value of the Group’s portfolio of homegrown restaurant brands.<\/i>\n <\/p>\n<\/figcaption><\/figure>\n
The report places the three brands within the broader context of the Philippines’ top-performing corporate brands, where brand value and brand strength are increasingly tied to consumer demand, pricing strength, resilience, and long-term business value.\n<\/p>\n
According to Brand Finance, the Philippine restaurant sector reached approximately USD4.1 billion in brand value, growing 29% year-on-year, with Jollibee accounting for around 80% of total restaurant brand value.\n<\/p>\n
Jollibee Ranks No. 2 Most Valuable Philippine Brand for Third Consecutive Year; Mang Inasal Rises to No. 2 Strongest Brand Overall<\/b>\n<\/p>\n
The report ranked Jollibee No. 2 in brand value across Philippine restaurant and non-restaurant brands for the third consecutive year. The brand also received a Brand Strength Index score of 87.9 out of 100, placing it as the fifth-strongest restaurant brand worldwide in the Brand Finance Restaurants 25 2026 report, where it was cited as the only Philippine and Southeast Asian brand included in the global ranking.\n<\/p>\n
Brand Finance attributed Jollibee’s performance to stronger brand strength, sustained customer demand, and strong brand appeal across core markets. The report also linked the brand’s momentum to same-store sales growth, rising transaction volumes, revenue growth, record systemwide sales, continued U.S. expansion, and successful expansion in Vietnam, marked by the opening of its 200th store in the market.\n<\/p>\n
Mang Inasal delivered one of the report’s most notable improvements, rising from seventh to second in brand strength across Philippine restaurant and non-restaurant brands. Its Brand Strength Index advanced 7.4 points to 95.2 out of 100, from 87.8 in 2025, lifting its brand strength rating from AAA to AAA+. Its brand value grew 28% to USD482 million, supporting its inclusion among Brand Finance’s “Brands to Watch” for 2026.\n<\/p>\n
Brand Finance credited Mang Inasal’s performance to its position within Jollibee Foods Corporation, including scale, operational support, and broad market visibility.\n<\/p>\n
Chowking also advanced in the Brand Finance Philippines 50 2026 report, rising to No. 31 among the country’s most valuable brands.\n<\/p>\n
Beyond these Philippine brand rankings, Jollibee Foods Corporation operates a broader global portfolio of 20 brands with more than 10,400 stores and caf\u00e9s across 33 countries, including Tim Ho Wan, The Coffee Bean & Tea Leaf, Compose Coffee, Smashburger, Highlands Coffee, Milksha, and other brands across fast food, coffee and tea, bakery, casual dining, and beverage technology.\n<\/p>\n
Ernesto Tanmantiong, Chief Executive Officer of Jollibee Foods Corporation, said: “These recognitions reflect the enduring strength of our brands and the trust we have earned from consumers across generations. Strong brands are strategic assets: they deepen customer loyalty, support sustainable growth, and enhance the resilience of our business, particularly in a dynamic operating environment.\n<\/p>\n
“These rankings are more than brand accolades; they offer a view into the intrinsic value we are building every day. Notably, Jollibee’s brand value of USD3.3 billion alone represents a substantial level relative to our current market capitalization, highlighting a meaningful opportunity to convert brand strength into sustained, long-term value for our shareholders.”\n<\/p>\n
Hashtag: <\/b>#JollibeeGroup<\/p>\n
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