KUALA LUMPUR, MALAYSIA – \n [Left] Founder of Siti Khadijah, Puan Hajah Padzilah Enda Sulaiman and [Right] Founder of Naelofar, Neelofa<\/i>\n <\/p>\n<\/figcaption><\/figure>\n Siti Khadijah: Driving Targeted Demand with Precision<\/b> That readiness has also opened the door for creative expansion. Alongside its core Raya offering, Siti Khadijah has introduced new designs under its \u201cWith Shopee\u2019s insights, we\u2019re able to plan Raya collections with better clarity of our stock levels and new designs. We are also able to reach high-intent shoppers through targeted Shopee ads and vouchers,\u201d said In conjunction with Shopee\u2019s Naelofar: Using Live Interaction to Shape Raya Readiness<\/b> Powered by Shopee\u2019s affiliate network and advertising tools, Shopee Live allows Naelofar to generate early interest, engage shoppers directly, and respond to demand as it unfolds. With past live sessions during the festive season driving up to 6X more revenue, the brand entered this Raya season confident in Shopee Live as a key driver for both discovery and conversion.\n<\/p>\n \u201cShopee Live gives us immediate feedback because we can see what resonates, answer questions on the spot, and build excitement around our Raya collection in real time. It plays a big role in how we prepare for the Shopee Bazar Hebat Ramadan, along with Shopee\u2019s affiliate network, which helps to drive brand visibility,\u201d shared All set for Shopee\u2019s Bazar Hebat Ramadan, Naelofar is heading into the festive season with Raya-Ready at Shopee\u2019s Bazar Hebat Ramadan<\/b> Hashtag: <\/b>#Shopee<\/p>\n
\nMedia OutReach Newswire<\/a> – 31 January 2026 – As Malaysians begin preparing for Raya, festive shopping is no longer a last-minute rush. From coordinating family outfits to ensuring timely delivery, shoppers are planning earlier and more intentionally. Through Shopee\u2019s
\nBazar Hebat Ramadan<\/b> campaign, local Muslimah fashion brands like
\nSiti Khadijah<\/b> and
\nNaelofar <\/b>are gearing up with confidence, leveraging Shopee\u2019s campaigns, advertising tools, and fulfillment support to scale their collections and meet festive demand nationwide.<\/p>\n![\"[Left]](\"https:\/\/images.media-outreach.com\/728205\/-Left-Founder-of-Siti-Khadijah-P.jpg\")
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This Raya,
\nSiti Khadijah<\/b> has made a decisive move to expand its production capacity by 89%, driven by stronger demand signals and clearer planning enabled by Shopee\u2019s data-backed ecosystem. With better visibility into shopper behaviour and peak buying moments, the brand has approached Raya preparation with greater certainty, allowing it to scale production confidently ahead of the festive season.\n<\/p>\n
\nRaya di Hati, Elegan di Diri<\/i> collection, including signature family matching sets and the debut of the Khadijah Abaya Set. These additions are designed to meet shoppers\u2019 evolving needs for coordinated, meaningful festive dressing \u2014 especially for families preparing to celebrate together.\n<\/p>\n
\nPuan Hajah Padzilah Enda Sulaiman, founder of Siti Khadijah<\/b>.\n<\/p>\n
\nBazar Hebat Ramadan<\/b>, Siti Khadijah will be having their
\nSuper Brand Day<\/b> on 13 February to help customers prepare early with
\nibadah<\/i> essentials and Raya wear. The brand aims to build on this momentum with its Back to Modest casual wear series and Eco-Khimar line, leveraging on Shopee\u2019s data insights to better understand shopper needs and plan upcoming collections with confidence.\n<\/p>\n
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For
\nNaelofar<\/b>, Raya preparation is as much about building excitement as it is about showcasing designs. Recognising
\nShopee Live<\/b> as a strong conversion driver, the brand placed live commerce at the heart of its Raya strategy by leveraging live try-ons, real-time Q&As, and creator-led sessions to bring its
\nNaelofar Atelier<\/i> collection closer to shoppers.\n<\/p>\n
\nNeelofa, founder of Naelofar<\/b>.\n<\/p>\n
\n25 new Raya collections<\/b>, led by
\nNaelofar Atelier<\/i>, to meet rising demand as Raya shopping peaks.\n<\/p>\n
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This Ramadan, the excitement comes alive at
\nShopee House: Bazar Gaya Raya<\/b> event, where fashion takes centre stage with a runway spotlighting top fashion brands such as Siti Khadijah and Naelofar as they showcase their latest collections. Tune in to Shopee Live (@shopeemamak<\/a><\/b>) on 7 February at 11 AM to catch all the stylish moments in real time. Shoppers can also shop the
\nShopee Bazar Hebat Ramadan<\/b> and enjoy
\nFree Shipping No Minimum Spend<\/b>,
\n#GRWS Weekly Fashion New Arrivals<\/b> on Shopee Live, plus
\n50% Off ShopeeFood Deals<\/b>, only on https:\/\/shopee.com.my\/m\/ramadan-sale\n<\/p>\n