\n\n (L to R) Raffi Ismail, Marketing & Partnership Manager, Malaysian Nature Society; Fukhairudin Mohd Yusof, CEO of Etiqa General Insurance Berhad; Zaki Parmin, Assistant Agricultural Officer, Sabak Bernam District Council; Amran Hassan, Chief Strategy Officer, Etiqa<\/i>\n <\/p>\n<\/figcaption><\/figure>\n
Through Etiqa\u2019s Project Firefly, Etiqa is taking proactive steps to preserve and sustain the ecosystem by planting 130
\nSonneratia Caseolaris<\/i> or locally known as
\nBerembang <\/i>saplings <\/i>and 200
\nSonneratia Caseolaris<\/i> seeds, undertaking habitat restoration works, and mobilising 50 Etiqa volunteers for a community-driven initiative along Sungai Panjang, covering a total stretch of 10 kilometres. In addition, an awareness session was conducted by Universiti Kebangsaan Malaysia\u2019s Faculty of Science which aimed to educate participants on the ecological importance of fireflies and the need for long-term conservation.\n<\/p>\n
Fireflies play an important role as indicators of mangrove ecosystem health, which in turn supports environmental balance and benefits surrounding communities. However, across Malaysia, firefly populations are declining due to rapid habitat loss caused by river pollution, deforestation, and increasing light pollution along mangrove-lined rivers. These threats not only endanger native species but also affect the livelihoods of local fishermen and villagers who rely on healthy river ecosystems and firefly-based eco-tourism. Protecting congregating firefly zones through the preservation of adequate vegetation buffers along riverbanks is therefore critical to ensuring the long-term survival of these species and the sustainability of local livelihoods.\n<\/p>\n
Fukhairudin Mohd Yusof, CEO of Etiqa General Insurance Berhad (EGIB) said, \u201cWe initiated Etiqa\u2019s Project Firefly as conserving native firefly species is deeply connected to the well-being of the communities that co-exist around them. By conserving firefly habitats, we are not only protecting an irreplaceable part of Malaysia\u2019s biodiversity but also helping sustain the eco-tourism and river-based livelihoods of Sungai Panjang residents. This reflects Etiqa\u2019s purpose in Making the World a Better Place that includes meaningful environmental action which strengthens both nature and society, creating long-term value for future generations.\u201d\n<\/p>\n
Mr. I.S Shanmugaraj, Executive Director of Malaysia Nature Society says, \u201cFireflies are natural indicators of a healthy mangrove ecosystem, and their presence reflects the overall condition of our rivers and surrounding environments. We commend Etiqa for taking proactive steps through Etiqa\u2019s Project Firefly to address the growing threats of habitat degradation along fireflies corridor. Meaningful conservation requires collective action, and we hope this initiative will inspire more companies to collaborate with environmental organisations and local communities to protect biodiversity while supporting sustainable livelihoods for the long term.\u201d <\/p>\n
Hashtag: <\/b>#Etiqamy<\/p>\n
\n The issuer is solely responsible for the content of this announcement.<\/em>\n <\/p>\n ![\"\"](\"http:\/\/track.media-outreach.com\/index.php\/WebView\/442409\/4121\")
\n <\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"SELANGOR, MALAYSIA – Media OutReach Newswire – 10 January 2026 – Etiqa has launched Etiqa\u2019s Project Firefly a new environmental initiative dedicated to conserving one of Malaysia\u2019s iconic firefly habitats while uplifting the livelihood of the communities living along Sungai Panjang in Sabak Bernam, who rely on eco-tourism and the mangrove ecosystem. The programme was …<\/p>\n","protected":false},"author":1,"featured_media":55832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/55831"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=55831"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/55831\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/55832"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=55831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=55831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=55831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"(L](\"https:\/\/images.media-outreach.com\/720799\/Etiqa-Project-Firefly-Launching.png\")