{"id":55532,"date":"2025-12-22T11:55:00","date_gmt":"2025-12-22T11:55:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2025\/12\/22\/malaysians-celebrate-the-year-end-with-savings-during-shopees-12-12-birthday-sale\/"},"modified":"2025-12-22T11:55:00","modified_gmt":"2025-12-22T11:55:00","slug":"malaysians-celebrate-the-year-end-with-savings-during-shopees-12-12-birthday-sale","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2025\/12\/22\/malaysians-celebrate-the-year-end-with-savings-during-shopees-12-12-birthday-sale\/","title":{"rendered":"Malaysians Celebrate the Year-End with Savings During Shopee\u2019s 12.12 Birthday Sale"},"content":{"rendered":"

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KUALA LUMPUR, MALAYSIA –
\nMedia OutReach Newswire<\/a> – 22 December 2025 – As Malaysians wrapped up the year by stocking up on essentials and festive purchases, the Shopee 12.12 Birthday Sale revealed how shoppers balanced celebration with smarter spending, prioritising savings while embracing interactive, entertainment-led shopping.<\/p>\n

\n \"Shopee
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How Malaysians Are Preparing for the Year-End
\n
<\/b>
\n
The Shopee 12.12 Birthday Sale offered an early look at how Malaysians are shopping as the holiday season approaches, with shoppers favouring practical purchases even during the festivities.\n<\/p>\n

Home & Living<\/b> led year-end purchases, with
\ncookware<\/b> emerging as a top choice as shoppers prepared their homes for gatherings.
\nHealth & Beauty<\/b> followed closely, driven by demand for
\nmakeup and cosmetics<\/b> that were affordable and gift-ready, signalling a shift away from big-ticket festive presents towards smaller, everyday indulgences. Travel preparation also shaped buying behaviour, with Malaysians purchasing more
\nNFC prepaid cards<\/b>,
\nwater bottles<\/b>, and
\nwet wipes<\/b>, placing them among the best-selling items.\n<\/p>\n

Everyday Value Remains a Priority for Malaysians <\/b>\n<\/p>\n

Amid heightened year-end spending, Malaysians turned to Shopee to maximise everyday value when shopping for daily essentials and gifts. On 12 December,
\nshoppers claimed over 8 million vouchers<\/b>, to enable greater savings as part of Shopee\u2019s ongoing Lagi Murah commitment to deliver the best prices to Malaysians.\n<\/p>\n

Savvy shoppers also made the most of the newly launched
\nShopee VIP programme<\/b> to unlock exclusive benefits,
\nenjoying up to 3X more savings<\/b> across the campaign compared to non-VIP members.\n<\/p>\n

Content Shapes How Malaysians Shopped During 12.12 <\/b>\n<\/p>\n

Interactive and engaging content has become a key part of how Malaysians shopped as entertainment and discovery blended into the shopping journey. Malaysians came together on
\nShopee Live<\/b> to celebrate Shopee\u2019s 10th birthday through
\nDaily Superstar Livestreams<\/b> and a
\n12-hour Live Marathon <\/b>featuring 12.12 brand ambassadors Dato\u2019 Sri Aliff Syukri and Bella Astillah, alongside popular creators, Sam Lim, Jojo Ghazali, Wan Said, and Neonco.\n<\/p>\n

Shoppers tuned in for non-stop entertainment, real-time interactions with sellers, and livestream-exclusive deals, driving
\nover 51 million views<\/b> on 12 December alone and turning Shopee\u2019s birthday into a shared, nationwide celebration.\n<\/p>\n

A Decade of Growing with How Malaysians Shop <\/b>\n<\/p>\n

As Shopee marks 10 years in Malaysia, the 12.12 Birthday Sale reflects how the platform has grown alongside Malaysians by understanding major shopping seasons, helping them make the most of their online shopping, and meeting the growing demand for more interactive, content-driven ways to shop.\n<\/p>\n

\u201cOver the past 10 years, Shopee\u2019s journey in Malaysia has been shaped by how Malaysians shop and celebrate,\u201d said
\nTan Ming Kit, Head of Marketing at Shopee Malaysia<\/b>. \u201cYear-end is a key shopping period, and this 12.12, Malaysians shopped more intentionally. Looking ahead, we remain focused on helping Malaysians enjoy greater value across everyday essentials, gifts, and indulgences, while delivering engaging experiences that make shopping more enjoyable and rewarding.\u201d\n<\/p>\n

Hashtag: <\/b>#Shopee<\/p>\n

\n The issuer is solely responsible for the content of this announcement.<\/em>\n <\/p>\n

\"\"\n <\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 22 December 2025 – As Malaysians wrapped up the year by stocking up on essentials and festive purchases, the Shopee 12.12 Birthday Sale revealed how shoppers balanced celebration with smarter spending, prioritising savings while embracing interactive, entertainment-led shopping. How Malaysians Are Preparing for the Year-End The Shopee …<\/p>\n","protected":false},"author":1,"featured_media":55533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/55532"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=55532"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/55532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/55533"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=55532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=55532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=55532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}