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\n Media OutReach Newswire<\/a> – 9 December 2025 – Backed by global skill games leader HB Leisure (HBL), Carousel & Co. is set to debut Malaysia\u2019s first social entertainment venue at Avenue K in December 2025 \u2013 an all-in-one destination that combines play, drinks and dining in a premium, tech-enhanced rooftop setting in the heart of Kuala Lumpur.
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\n The Carousel Bar – Inspired by a classic carnival ride, this circular bar is the heartbeat of Carousel & Co., serving handcrafted cocktails and shareable bites.<\/i>\n <\/p>\n<\/figcaption><\/figure>\n
\nIntroducing the internationally recognised trend of \u2018competitive socialising,\u2019 Carousel & Co. invites guests to eat, drink, and challenge one another across large-format skill games within a highly immersive venue inspired by the golden age of fairgrounds.<\/p>\n
A New Category in Malaysia\u2019s Leisure Landscape<\/b>
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Designed as a carnival-inspired, group-focused experience, Carousel & Co. transforms traditional outings into interactive social play. The multi-zone venue will feature large-format skill games, immersive design elements, and an elevated food and beverage offering crafted for connection. From corporate mixers to casual hangouts, the concept bridges the energy of a carnival with the comfort of modern social dining \u2013 giving city-goers a new way to unwind, celebrate and compete.\n<\/p>\n
\u201cMalaysia\u2019s social scene is evolving beyond dining and nightlife. Carousel & Co. brings the next phase \u2013 an experience that celebrates connection, creativity and competition,\u201d said Greg Pearn, Head of New Concepts at HBL. \u201cWe wanted to capture that nostalgic carnival feeling but reimagine it for adults \u2013 where the games are bigger, the cocktails bolder and the laughter louder. We\u2019re combining our 100-year heritage in theme park skill-based entertainment with Kuala Lumpur\u2019s growing appetite for quality, playful experiences.\u201d\n<\/p>\n
Tech-Enabled, Group-Centric, and Scalable <\/b>
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Carousel & Co. marks HBL\u2019s entry into Malaysia\u2019s lifestyle and entertainment market with a venue designed for both scalability and franchise potential across Southeast Asia.\n<\/p>\n
Key highlights include:
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- \n Tech-Enabled Play – Digital game-play scoring integrated throughout the venue
\n <\/li>\n - \n Group-Centric Design – Spaces tailored for teams, gatherings, and social interaction
\n <\/li>\n - \n Scalable Model – A proven business concept with global franchise potential
\n <\/li>\n<\/ul>\nThe venue will feature modern takes on classic skill games, including Down-The-Clown, Skeeball and Basketball, with real-time scoring integrated throughout the space.<\/p>\n
\u201cAvenue K is exactly the right kind of playground for what we\u2019re building,\u201d added Greg Pearn. \u201cIt\u2019s at the centre of the city\u2019s heartbeat \u2013 where business types, shoppers and travellers all cross paths. Carousel & Co. will fit right in by giving people a spot to have a drink, take a bite to eat, share a laugh and sneak in a little friendly competition along the way.\u201d\n<\/p>\n
Driving Malaysia\u2019s Urban Leisure Evolution <\/b>
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Carousel & Co. arrives at a time when Malaysia\u2019s leisure market is diversifying, driven by a growing appetite for interactive, experience-led entertainment. Positioned at the intersection of hospitality, technology, and lifestyle, the brand is set to elevate how Malaysians and visitors spend their social hours \u2013 together and playfully competitive. The Avenue K flagship location marks the beginning of a regional expansion, with franchise discussions already advanced globally, ahead of launch.\n<\/p>\n![](\"https:\/\/release.media-outreach.com\/Release\/templates\/images\/socialMedia\/generic_link.png\")
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https:\/\/www.tiktok.com\/@carouselandco.my<\/a> <\/p>\nHashtag: <\/b>#CarouselAndCo #PlayDrinkEatKL #RooftopPlayground #OpeningSoonInAvenueK #kualalumpur<\/p>\n
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