KUALA LUMPUR, MALAYSIA – \n [LEFT} Blanco Fragrance’s founder, Wan Said and [RIGHT] PerySmith’s Head of Sales, Roy Sam<\/i>\n <\/p>\n<\/figcaption><\/figure>\n \nBlanco Fragrance: Turning Scent Discovery into Creator-Led Confidence<\/b> Blanco Fragrance needed credible content to drive confident \u201cblind buys\u201d, and Shopee made it possible. Through partnerships with creators under the Shopee Affiliate Program, the brand worked with the likes of Shopee Live further reinforced this momentum, allowing shoppers a direct channel to ask questions in real-time, while giving the brand direct insight into customer preferences. \u201cLivestreaming gave us a window to speak to our end-users directly and understand what they want,\u201d Wan added. Today, Blanco Fragrance offers over 130 scents, proving how fragrance brands can scale online when they engage the right platform tools and creators to bridge the sensory gap.\n<\/p>\n PerySmith: Demonstrating Performance Through Creator-Led Reviews<\/b> Through the Shopee Affiliate Program, the brand partnered with creators specialising in demos, comparisons, and home-care content. Short videos, unboxings, and \u201cbest budget choice\u201d reviews allowed shoppers to instantly understand product value in real-life scenarios. \u201cMore customers now discover PerySmith through creators they follow and trust,\u201d Roy added. \u201cTheir genuine recommendations drive stronger engagement and conversions, giving us clearer insights into what products and messages work best.\u201d\n<\/p>\n PerySmith\u2019s sales via Shopee Video grew Looking Ahead: Shopee\u2019s Next Chapter in Content-Driven Commerce<\/b> Hashtag: <\/b>#Shopee<\/p>\n
\nMedia OutReach Newswire<\/a> – 5 December 2025 – Celebrating 10 years in Malaysia, Shopee remains committed to evolving with its users. As shoppers increasingly depend on interactive content for product discovery, Shopee expanded its ecosystem to match these needs. Through tools like
\nShopee Live <\/b>and
\nShopee Video<\/b>, local sellers are able to showcase their products more effectively and connect with customers through the formats that resonate most. The journeys of
\nBlanco Fragrance<\/b> and
\nPerySmith<\/b> show how local sellers are using these tools to overcome category-specific challenges, build trust faster, and scale nationwide.
\n<\/p>\n![\"[LEFT}](\"https:\/\/images.media-outreach.com\/710516\/MixCollage-05-Dec-2025-03-01-PM-.jpg\")
\n
\nStarting as a small offline venture, founder Wan Said knew his brand Blanco Fragrance needed to go digital in 2021, to reach customers beyond Klang Valley. The brand needed a platform that could help bridge one of fragrance\u2019s biggest digital challenges: shoppers cannot smell a scent through a screen.<\/p>\n
\nIman Kamil (@emankamil<\/a>)<\/b>, whose review-style videos helped to build brand credibility and traffic with his followers. \u201cShopee affiliates significantly strengthened our visibility and trust, helping us achieve
\n10X <\/b>sales growth in just 12 months,\u201d Wan Said shared.\n<\/p>\n
\n
For home appliances brand PerySmith, the brand needed a platform to build brand trust and demonstrate their products\u2019 high-performance for shoppers to consider over more well-known and established competitors. Shopee provided the environment to build that trust. \u201cShopee\u2019s high traffic and review-driven ecosystem helped us connect with customers nationwide and refine our products,\u201d Head of Sales, Roy Sam shared.\n<\/p>\n
\nmore than 150% year-on-year<\/b>, supported by higher click-through rates and more repeat purchases. Long-term creator partnerships \u2014 built on early product access, in-depth product knowledge sharing, and creative freedom \u2014 continue to strengthen the brand\u2019s credibility and visibility on Shopee.\n<\/p>\n
\n
As Shopee enters its second decade, content-driven tools like Shopee Live and Shopee Video continue to empower sellers to build trust and reach customers nationwide. With Shopee 12.12 Birthday Sale<\/b> running from now until 14 December, Malaysians can discover products through authentic reviews, live demos, and creator-led content at
\nhttps:\/\/shopee.com.my\/m\/12-12<\/a>\n<\/p>\n