{"id":54739,"date":"2025-11-26T09:35:00","date_gmt":"2025-11-26T09:35:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2025\/11\/26\/appier-powers-formosa-opticals-ai-transformation-to-win-special-award-for-customer-experience-for-asia-pacific-in-the-2025-idc-future-enterprise-awards\/"},"modified":"2025-11-26T09:35:00","modified_gmt":"2025-11-26T09:35:00","slug":"appier-powers-formosa-opticals-ai-transformation-to-win-special-award-for-customer-experience-for-asia-pacific-in-the-2025-idc-future-enterprise-awards","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2025\/11\/26\/appier-powers-formosa-opticals-ai-transformation-to-win-special-award-for-customer-experience-for-asia-pacific-in-the-2025-idc-future-enterprise-awards\/","title":{"rendered":"Appier Powers Formosa Optical\u2019s AI Transformation to Win Special Award for Customer Experience for Asia Pacific in the 2025 IDC Future Enterprise Awards"},"content":{"rendered":"

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HONG KONG SAR –
\nMedia OutReach Newswire<\/a> – 26 November 2025 \u2013 Appier (TSE: 4180) today announced it has helped Formosa Optical, a leading optical retail brand in Taiwan, use its Data Cloud and Personalization Cloud to drive AI- and data-driven customer experience innovation. On the strength of this transformation, Formosa Optical has been named the 2025 Special Award for Customer Experience winner for Asia\/Pacific and for Taiwan in the IDC Future Enterprise Awards.<\/p>\n

\n \"Formosa
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\n Formosa Optical harnesses Appier\u2019s AI to elevate customer experience, becoming the winner of Special Award for Customer Experience for Asia Pacific in the 2025 IDC Future Enterprise Awards.<\/i>\n <\/p>\n<\/figcaption><\/figure>\n

The award, presented by international research firm IDC, recognizes leading companies that leverage innovative strategies and technology to maximize customer value. Now in its ninth year, the program has drawn more than 4,000 unique organizations across 13 markets in Asia Pacific. Formosa Optical stood out as the regional winner, setting a new benchmark for AI-driven digital transformation in the optical retail sector.\n<\/p>\n

In recent years, Formosa Optical has accelerated its digital innovation agenda, launching a mobile app, AI-powered personalization, CRM enhancements, e-commerce services and AR try-on features, growing its membership to more than 4 million. As Formosa Optical\u2019s AI transformation partner for over six years, Appier implemented a Customer Data Platform (CDP) in 2024 to unify its online and offline data, create customer-centric profiles, and enable AI-driven segmentation and behavior prediction. Together with Appier\u2019s personalization platform, this foundation elevates customer engagement and experience across channels.\n<\/p>\n

This transformation enables Formosa Optical to strengthen digital engagement while maintaining its professional optometry services and advanced in-store equipment. As some eyewear products require eye exams or in-store fitting, seamlessly integrating online and offline channels is essential to a complete customer experience. By leveraging Appier\u2019s data and AI, Formosa Optical has amplified its OMO strategy, optimizing the journey from eyewear selection to eye care and enabling real-time personalized engagement that deepens brand affinity, particularly among younger consumers.\n<\/p>\n

“Formosa Optical stood out for its ability to operationalize customer-centric innovation at scale. Its use of AI and data to unify online and offline experiences goes beyond personalization \u2014 it redefines how physical retail can compete in a digital economy. The project demonstrates how a clear data strategy can deliver measurable business growth while elevating customer trust and engagement,” said Abhishek Kumar, Associate Research Director, IDC Asia\/Pacific.\n<\/p>\n

With Appier\u2019s customer data platform, Formosa Optical has consolidated cross-channel data and removed silos, giving its marketing team real-time visibility into customer attributes, preferences, and behavioral trends. This allows the team to independently launch personalized campaigns and shorten campaign workflows from seven days to just one\u2014a sevenfold efficiency gain. Integrated with Appier\u2019s personalization platform, the solution delivers personalized product recommendations across the brand\u2019s app, website, email and SMS.\n<\/p>\n

Each interaction is now more predictive, relevant and consistent, driving higher repurchase rates and average order value and strengthening overall customer lifetime value. For example, automated re-engagement journeys for contact lens users send timely online reminders that successfully prompt in-store purchases within seven days. Appier\u2019s AI recommendation models also help customers quickly discover bestselling and relevant products, boosting conversion on Formosa Optical\u2019s e-commerce platform, EYESmart.\n<\/p>\n

Looking ahead, Formosa Optical will continue deepening its collaboration with Appier to explore new AI applications in customer experience innovation. As Appier upgrades its full product suite with Agentic AI\u2014powered by autonomous, adaptive, and collaborative AI Agents\u2014brands will be able to unlock actionable customer insights faster. This advancement will also further accelerate Formosa Optical\u2019s digital innovation and fuel its growth momentum, delivering smarter and more efficient omnichannel experiences.\n<\/p>\n

https:\/\/www.appier.com\/en\/<\/a>
https:\/\/www.linkedin.com\/company\/2774891\/<\/a>
https:\/\/www.facebook.com\/appierinc<\/a>
<\/a>Wechat: Appier \u6c9b\u661f\u4e92\u52a8\u79d1\u6280 <\/p>\n

Hashtag: <\/b>#Appier #FormosaOptical #AI #CustomerExperience #IDCFEAwards #FutureEnterprise<\/p>\n

\n The issuer is solely responsible for the content of this announcement.<\/em>\n <\/p>\n

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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

HONG KONG SAR – Media OutReach Newswire – 26 November 2025 \u2013 Appier (TSE: 4180) today announced it has helped Formosa Optical, a leading optical retail brand in Taiwan, use its Data Cloud and Personalization Cloud to drive AI- and data-driven customer experience innovation. On the strength of this transformation, Formosa Optical has been named …<\/p>\n","protected":false},"author":1,"featured_media":54740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/54739"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=54739"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/54739\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/54740"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=54739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=54739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=54739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}