\n\n (From Left) Kenneth Soon, Founder of Idea Inovasi and George Cheah, Founder of Bintang Store<\/i>\n <\/p>\n<\/figcaption><\/figure>\n
This milestone feature revisits that journey through the stories of two sellers: George Cheah and Kenneth Soon. Their experiences reflect Shopee\u2019s mission of enabling local success through initiatives such as
\nFulfilled by Shopee (FBS)<\/b> and the
\nMY-SG Direct Programme (MY-SG Direct)<\/b>. Beyond growing their own businesses through Shopee\u2019s tools, they pay it forward by mentoring other entrepreneurs, strengthening Malaysia\u2019s seller community together with the platform.\n<\/p>\n
How FBS Helped George Build Efficiency and Give Back to His Community <\/b>\n<\/p>\n
Seven years ago,
\nGeorge Cheah<\/b> joined Shopee when job opportunities were scarce, determined to forge his own path in business. Early in his journey, he recognised how FBS<\/b> could serve as a powerful enabler for small businesses, helping them to streamline operations and improve delivery efficiency.\n<\/p>\n
\u201cIt freed up my time and opened new revenue opportunities without the worry of warehousing or additional operational costs,\u201d he said. Since adopting
\nFBS<\/b> in February 2025, his store has gained an additional
\n400 orders monthly<\/b>, all while maintaining his current workforce, demonstrating how the system optimised both his operational efficiency and sales. The growth also enabled him to create
\n20 jobs<\/b> within his own company in Alor Setar, Kedah, giving back to the community in a way that reflects his own journey.\n<\/p>\n
Beyond his own business,
\nGeorge<\/b> continues to pay his success forward through his work as a ShopeeXpert, guiding sellers on how to manage orders efficiently, handle high sales volumes, and run promotions smoothly. \u201cIt\u2019s rewarding to see how my insights have helped other sellers become more efficient and confident through better fulfilment support,\u201d George remarked. Over the past four years,
\nGeorge<\/b> has taught over
\n1,000 local buddin<\/b>g entrepreneurs, turning his individual success into community impact.\n<\/p>\n
How Kenneth Leveraged MY-SG Direct to Grow His Business and Others <\/b>\n<\/p>\n
After joining Shopee five years ago,
\nKenneth Soon<\/b> decided to expand his health and beauty business, Idea Inovasi<\/b><\/i>, which offers products like sanitisers, toothbrushes, and physio equipment, to the international stage through
\nMY-SG Direct. <\/b>\n<\/p>\n
Like many sellers,
\nKenneth <\/b>initially found overseas expansion daunting. The
\nMY-SG Direct<\/b> became his turning point, simplifying logistics, payments, and customer support. \u201cIt gave me confidence knowing Shopee manages the cross-border process, so I can focus on optimising my product selection and pricing strategy,\u201d he shared. Since joining
\nMY-SG Direct<\/b> four months ago, his store has gained an average of
\n100 orders<\/b> per month from Singapore. His base of repeat buyers also continues to grow, reflecting the trust in the quality of his products.\n<\/p>\n
As an active member of the
\nBintang Komuniti<\/b>,
\nKenneth<\/b> is recognised not only for his business success but also for helping others thrive. \u201cOne seller I mentored struggled with sales, but after guidance on product photos, keyword optimisation, and pricing, her orders grew steadily, especially after joining the
\nMY-SG Direct<\/b>. Today, her products sell consistently in both Malaysia and Singapore!\u201d he said. Kenneth believes programmes like
\nMY-SG Direct<\/b> will continue empowering Malaysian sellers to test new markets, understand international demand, and build regional brands. \u201cIt\u2019s fulfilling to see how I\u2019ve helped Malaysian businesses grow on their own terms and reach new customers in Singapore,\u201d he added.\n<\/p>\n
Decade of Impact & Future Potential <\/b>\n<\/p>\n
Through the journeys of George Cheah<\/b> and
\nKenneth Soon<\/b>, Shopee Malaysia\u2019s 10th anniversary celebrates the resilience and growth of its seller community. Their stories highlight how Shopee empowers entrepreneurs through programmes that help them operate more efficiently and free up time to give back to others in their community. Together, they strengthen Malaysia\u2019s digital economy, one order at a time.\n<\/p>\n
Hashtag: <\/b>#Shopee <\/p>\n
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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"KUALA LUMPUR, MALAYSIA- Media OutReach Newswire – 23 October 2025 – As Shopee Malaysia marks its 10th anniversary, the platform celebrates a decade of empowering local entrepreneurs. From a simple online marketplace, Shopee has evolved into a trusted partner, helping thousands of Malaysians turn ideas into thriving businesses and reach audiences beyond borders. (From Left) …<\/p>\n","protected":false},"author":1,"featured_media":53735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/53734"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=53734"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/53734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/53735"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=53734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=53734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=53734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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