- \n
- \n Five new Vienna properties more than double Ascott’s portfolio in the city\n <\/li>\n
- \n Somerset and lyf debut in Seville as part of landmark Lagoon City resort development\n <\/li>\n
- \n lyf Gambetta Paris opens, becoming the third operational lyf in Europe as the brand grows to eight properties continent-wide\n <\/li>\n
- \n The Unlimited Collection enters Europe with three distinctive properties offering culturally immersive stays in Edinburgh, Dublin and Leicester\n <\/li>\n<\/ul>\n<\/div>\n
SINGAPORE & PARIS, FRANCE –
\nMedia OutReach Newswire<\/a> – 17 October 2025 – The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), has signed seven new properties through franchise and management agreements totalling nearly 1,100 units across Vienna and Seville, marking a significant milestone in its ongoing European expansion. These additions will expand Ascott\u2019s European portfolio to 64 properties with nearly 8,500 units across 26 cities in 10 countries, including both operational and pipeline properties. Globally, Ascott\u2019s portfolio now totals over 1,000 properties with over 175,000 units.<\/p>\n\n ![\"The](\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\")
\n \n The Ascott Limited has strengthened its partnership with VIE Trust Real Estate Group by signing five new properties in Vienna. This milestone adds over 750 units across multiple Ascott brands to its growing portfolio in the Austrian capital.<\/i>\n <\/p>\n<\/figcaption><\/figure>\n
The signings were announced at the official opening of
\nlyf Gambetta Paris<\/a>, Ascott\u2019s first lyf property in France. Following a successful soft launch, the property has generated positive guest feedback and built an engaged community, demonstrating the rising appeal of the experience-led social living brand, now with eight properties across Europe, both operational and in development. The opening builds on strong operational momentum across Ascott\u2019s European portfolio, with three properties under The Unlimited Collection brand launched in recent months and four lyf openings coming next year.\n<\/p>\nMr Kevin Goh, Chief Executive Officer, Ascott, said: \u201cEurope is a cornerstone of Ascott\u2019s global growth strategy, offering a resilient, high-yield market underpinned by strong tourism fundamentals and fragmented supply, where a significant portion of quality assets remain unbranded. Our expansion in Vienna, entry into Seville and growing lyf and The Unlimited Collection presence in Europe reflect the increasing demand from property owners and investors for trusted operators with global scale, proven brand architecture and robust distribution capabilities. By deepening Ascott\u2019s asset-light model in Europe through franchise and management agreements, we are scaling efficiently while building long-term brand equity across one of the world\u2019s most attractive hospitality markets.\u201d\n<\/p>\n
Expanding through Strategic Partnerships in Vienna and Seville <\/b>
\n
The five new signings in Vienna deepen Ascott\u2019s partnership with property developer VIE Trust Real Estate Group, with whom it already partners on three properties:
\nCitadines South Vienna<\/a>,
\nlyf Sch\u00f6nbrunn Vienna<\/a> and
\nSomerset Sch\u00f6nbrunn Vienna<\/a>. They will add 750 units across various brands to Ascott\u2019s portfolio in Vienna, including a second lyf-branded property opening by end-2026. Located in the city\u2019s 15th district, the upcoming 150-unit lyf property is conveniently adjacent to the train station offering connections to major international and regional destinations, with seamless access to a shopping centre. These additions will bring Ascott\u2019s Vienna portfolio to nine properties totalling nearly 1,400 units, strengthening its position as one of the city\u2019s leading international hospitality operators.\n<\/p>\nMeanwhile, the two Seville signings extend Ascott\u2019s partnership with real estate developer Forty Management SA, with whom it is also managing a project under The Crest Collection in Bucharest. The two properties \u2013 a 250-unit lyf and a 120-unit Somerset \u2013 will be part of the 12.5-hectare mixed-use mega project Lagoon City Seville anchored by an 18,000-square-metre man-made crystalline lagoon surrounded by beaches. Located just 10 minutes from Seville\u2019s city centre in an affluent area and adjacent to an 18-hole golf course, the resort development addresses the city\u2019s lack of coastal access despite its hot, dry climate. Besides the lyf and Somerset properties managed by Ascott, the resort development will include residential apartments and villas, a convention centre and many recreational amenities, restaurants and bars. Scheduled to open at the end of 2028, the two Seville properties mark Ascott\u2019s first beachside resort project in Europe and will expand the company\u2019s Spanish portfolio from a single property in Barcelona (Citadines Ramblas Barcelona<\/a>) to three properties with over 500 units.\n<\/p>\n
Mr Lee Ngor Houai, Chief Operating Officer, Europe, Middle East, Africa, South Asia and China, Ascott, said: \u201cThe momentum across our European portfolio reflects a disciplined expansion strategy focused on destinations where quality accommodation meets authentic demand. From lyf\u2019s experience-led social living spaces to The Unlimited Collection\u2019s culturally rooted hotels and our established Citadines, Somerset and The Crest Collection brands, each has a clear identity yet remains adaptable across formats and traveller segments. Our multi-typology brand strategy enables us to deploy brands across diverse formats, from urban centres to resort destinations, expanding our reach while maintaining brand integrity. Whether in gateway cities or emerging leisure destinations, we remain committed to creating stay experiences that connect guests meaningfully to the places and communities they visit.\u201d\n<\/p>\n
lyf Brand Gains Momentum Across Europe <\/b>
\n
lyf Gambetta Paris<\/a> celebrated its official opening on 16 October 2025, marking the brand\u2019s French debut. Located in the Gambetta neighbourhood of the 20th arrondissement, the 140-unit property is the third lyf property to open in Europe, following
\nlyf East Frankfurt<\/a> and
\nlyf Sch\u00f6nbrunn Vienna<\/a>. Since its soft launch in June 2025,
\nlyf Gambetta Paris<\/a> has cultivated a vibrant guest community with curated weekly community events. The property features lyf\u2019s signature social spaces including the Connect coworking area, Bond shared kitchen, Burn social gym, and the All Together villa with a private garden that accommodates up to six guests. The transformation of this former early 20th-century printing house into a vibrant social living hub is complemented by partnerships with neighbourhood artisans and businesses that connect guests with authentic Parisian culture.\n<\/p>\n\n \n \n Located in the vibrant Gambetta neighbourhood of Paris\u2019 20th arrondissement, lyf Gambetta Paris is the first lyf-branded property to launch in France and the third to open in Europe.<\/i>\n <\/p>\n<\/figcaption><\/figure>\n
Building on this momentum, Ascott will open four lyf properties in 2026 \u2013 a second property in Vienna and three in the UK. lyf Chelsea London, slated to open in 2Q 2026, will transform the existing 232-unit
\nStamford Bridge Hotel London<\/a> within the grounds of Chelsea Football Club. Located just five minutes from Fulham Broadway station with access to Central London\u2019s West End, museums and shopping districts, the property will reimagine existing dining and social spaces into vibrant community hubs. Through Ascott\u2019s partnership as Chelsea FC\u2019s Official Hotels Partner, the property will give fans and
\nAscott Star Rewards<\/a> members unprecedented access to the club\u2019s world, creating an immersive experience within one of football\u2019s most storied venues. lyf will then expand to Manchester and Glasgow in the later part of 2026, establishing the brand\u2019s presence across some of the UK\u2019s most dynamic urban centres.\n<\/p>\nThe Unlimited Collection Debuts in Europe <\/b>
\n
Complementing lyf\u2019s growth, Ascott is also building The Unlimited Collection across Europe. Following a brand refresh in August 2024, The Unlimited Collection has entered Europe with three distinctive properties in culturally rich destinations.
\nMount Royal Hotel Edinburgh by The Unlimited Collection<\/a>, located on Edinburgh\u2019s renowned Princes Street, became the first addition in September 2024. Offering 169 rooms and stunning views of Edinburgh Castle, the hotel seamlessly weaves the Scottish capital\u2019s storied literary and whisky heritage throughout the guest experience.\n<\/p>\n\n \n \n Located on Edinburgh\u2019s iconic Princes Street, Mount Royal Hotel Edinburgh by The Unlimited Collection offers 169 rooms, many with stunning views of Edinburgh Castle. <\/i>\n <\/p>\n<\/figcaption><\/figure>\n
In August 2025, the 136-room
\nTemple Bar Hotel Dublin by The Unlimited Collection<\/a> on Dublin\u2019s Fleet Street joined the brand, immersing guests in the city\u2019s legendary music scene through its iconic Buskers Bar \u2013 featuring live contemporary music daily and cocktail-making classes \u2013 and the award-winning Buskers on the Ball sports bar. The hotel sits amid the Temple Bar district\u2019s cobbled streets, galleries and vibrant pub culture, with easy access to landmarks like Dublin Castle and the National Gallery of Ireland.\n<\/p>\n\n \n \n Temple Bar Hotel Dublin by The Unlimited Collection immerses guests in Dublin\u2019s legendary music scene with its iconic Buskers Bar (pictured), offering live contemporary music and cocktail-making classes. Guests can also enjoy the award-winning Buskers on the Ball sports bar for a lively experience.<\/i>\n <\/p>\n<\/figcaption><\/figure>\n
Coming next,
\nThe Grand Hotel Leicester by The Unlimited Collection<\/a> is scheduled to reopen before end-2025 with 104 individually designed rooms following a transformation that honours the historic property\u2019s Art Deco grandeur and theatrical legacy. As the only hotel built in the 1900s remaining in Leicester, the property features the city\u2019s largest historic ballroom, The Kings Hall, which once hosted His Majesty The King, the Queen Mother and Winston Churchill, and can accommodate up to 300 guests. From the theatrical Grand Hour cocktail ritual to the Leicester Grand Tea blending local tradition with global flavours, the hotel\u2019s dining experiences celebrate heritage and cultural fusion.\n<\/p>\nAscott Continues European Portfolio Rejuvenation <\/b>
\n
In parallel with new openings, Ascott is actively upgrading its existing properties to ensure long-term competitiveness across key European markets. Following renovations of
\nCitadines Les Halles Paris<\/a>,
\nCitadines Holborn-Covent Garden London<\/a>,
\nCitadines Kurf\u00fcrstendamm Berlin<\/a> and
\nLa Clef Tour Eiffel Paris by The Crest Collection<\/a> in 2024,
\nCitadines R\u00e9publique Paris<\/a> will complete its transformation in 4Q 2025. Renovations of
\nCitadines Part-Dieu Lyon<\/a> and
\nCitadines Bastille Gare de Lyon Paris<\/a> will commence in 4Q 2025.\n<\/p>\n![](\"https:\/\/release.media-outreach.com\/Release\/templates\/images\/socialMedia\/generic_link.png\")
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