SINGAPORE – \n The refreshed PERSOL logo marks a new chapter across 13 APAC markets.<\/i>\n <\/p>\n<\/figcaption><\/figure>\n The rebrand retires the Kelly name after years of successful collaboration, bringing all PERSOLKELLY-branded businesses under one scalable, region-wide identity. It offers clients and jobseekers a more seamless experience \u2014 while preserving the trusted local teams and relationships that remain at the heart of our success.\n<\/p>\n With Asia Pacific having contributed an impressive 60% of global economic growth last year[1], PERSOL is well positioned to continue bridging the region’s workforce needs with high quality employment opportunities. From automation and demographic shifts to rising demand for skillsets in technology and sustainability, the way we work is changing, and PERSOL is designed to help organisations and professionals respond with clarity and confidence.\n<\/p>\n “Over the years, we’ve built trusted client relationships and deep local expertise under the PERSOLKELLY name, expanding our business across the APAC region to help businesses and professionals meet emerging workforce challenges,” said Francis Koh, Chief Executive Officer, PERSOL APAC.\n<\/p>\n “Becoming PERSOL reflects how far we’ve come \u2014 and where we’re going. It unifies our strengths under one brand, allowing us to scale smarter, deliver consistently, and innovate faster,” he added.\n<\/p>\n Rethinking Work: AI, Skills and Shifting Expectations<\/b>\n<\/p>\n Employers and job seekers are navigating a time of unprecedented disruption. Work is changing rapidly \u2014 with automation, AI, green industries and borderless talent transforming how and where people work. Employers now face mounting pressure to hire flexibly, build long-term capability, and compete for emerging skillsets across markets.\n<\/p>\n PERSOL’s refreshed brand reflects a clear response to this shift. Its services span agile hiring, digital-first recruitment, reskilling support and regional talent mobility \u2014 giving clients a future-ready talent strategy designed for speed, scale, and sustainability.\n<\/p>\n From Legacy to Future-Focused Workforce Transformation<\/b>\n<\/p>\n Although the brand name has changed, PERSOL’s mission remains rooted in local partnerships. Since introducing the PERSOL brand in 2016 in Japan \u2014 followed by PERSOLKELLY across Asia-Pacific, the leading HR Solutions company has accelerated its regional growth and presence.\n<\/p>\n The brand change enhances PERSOL’s ability to connect local insight with regional scale \u2014 helping organisations and professionals navigate a workforce landscape defined by transformation, technology, and talent mobility.\n<\/p>\n Its services are designed to address a broad spectrum of labour market needs \u2014 from tackling youth underemployment in Malaysia, supporting agile and digital hiring in Singapore, to enabling tech talent pipelines in Australia.[2] The rebrand strengthens PERSOL’s ability to connect these local insights to a broader regional strategy \u2014 helping businesses and professionals adapt to the forces reshaping the world of work.\n<\/p>\n “Becoming PERSOL and unifying our business across Asia-Pacific means we can deliver smarter, more consistent solutions across borders \u2014 while staying responsive to the unique needs of each market,” said Francis Koh.\n<\/p>\n More information on PERSOL’s expanded services is available at Note to Editor:<\/i><\/b> All statistics referenced in this release are sourced from the PERSOL APAC Industry Insight Report Feb 2025, which explores workforce trends, hiring challenges, and talent strategies across Asia Pacific. The full report is available for download at: <\/i>https:\/\/www.persolkelly.com\/industry-insights<\/i><\/a>\n<\/p>\n Hashtag: <\/b>#PERSOL<\/p>\n
\nMedia OutReach Newswire<\/a> – 31 July 2025 – Asia Pacific’s leading HR solutions provider,
\nPERSOLKELLY<\/b>, has officially rebranded as
\nPERSOL<\/b>, unifying its operations across 13 markets under one cohesive brand from today. This marks a major milestone in the company’s regional growth and strengthens its position as a modern, tech-forward workforce solutions partner.<\/p>\n![\"The](\"https:\/\/images.media-outreach.com\/657358\/PERSOL-Logo.png\"){kind=logo}
\nhttps:\/\/www.persolapac.com<\/a>. For background on the company’s history and presence in Asia Pacific, view the full factsheet
\nhere<\/a>.\n<\/p>\n