KUALA LUMPUR, MALAYSIA – \n Shopee 7.7 Mid Year Sale<\/i>\n <\/p>\n<\/figcaption><\/figure>\n This campaign underscores Shopee’s dedication to empowering local MSMEs by providing them with the tools and programmes necessary to thrive in the digital marketplace.\n<\/p>\n MSME Reach Expanded Through Affiliate-Backed Recommendations MSMEs Utilised Shopee Live and Shopee Video to Boost Sales \u201cOur orders more than doubled on 7.7 compared to a normal day. What really made the difference was going on Shopee Live for almost 8 hours where we were able to connect with more buyers and close sales faster,\u201d said Russell Taylors<\/a>, a local home appliance brand, also saw how affiliates recommending their products on Shopee Video helped their sales grow during 7.7.\n<\/p>\n “Shopee’s Affiliate Programme and Shopee Video were a game changer for us. The affiliates helped to push our product bundles and our Shopee Videos were quick conversion drivers, it\u2019s like having a salesperson that works 24\/7! Together, these channels contributed nearly 40% of the store\u2019s sales during the 7.7 campaign. The As buyers seek more interactive formats to make purchase decisions, these tools demonstrate its effectiveness in converting intent into revenue for local MSMEs.\n<\/p>\n Lagi Murah, Lagi Cepat<\/i> Make Buyers and Sellers Happy \u201cThe sales growth we observed during Shopee\u2019s 7.7 campaign has convinced us to be even more serious in growing with Shopee. Together with strategic vouchers and livestream sessions, we were able to drive sales conversion. The
\nMedia OutReach Newswire<\/a> – 11 July 2025 – During the 7.7 Mid Year Sale, local MSMEs on Shopee experienced 30X growth in sales compared to a normal day, driven by the platform\u2019s robust content ecosystem and its commitment towards
\nLagi Murah<\/i> deals and
\nLagi Cepat<\/i> shipment.<\/p>\n![\"Shopee](\"https:\/\/images.media-outreach.com\/650834\/77-Mid-Year-Sale-Infographic-5KS.png\")
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By leveraging Shopee\u2019s 650,000-strong affiliate network, sellers experienced the power of community-driven marketing, through affiliates actively recommending their favourite local finds to their followers. During 7.7, sellers saw up to 160% increase in affiliate-generated sales showcasing how the local affiliate community helps MSMEs expand their reach and drive sustained sales growth.\n<\/p>\n
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Local MSMEs that used Shopee Live and Shopee Video during 7.7 saw their sales skyrocket by 200%, showing how real-time interactions with prospective buyers are influential in driving purchase decisions.\n<\/p>\n
\nKM Fashion<\/a>, a women\u2019s fashion brand based in Perak.\n<\/p>\n
\nLagi Murah<\/i> tag drew so many eyes to my store as well! My product views doubled in one day and our checkouts performed 50% better than the previous campaign,\u201d said the brand representative.\n<\/p>\n
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Shopee\u2019s ongoing commitment to buyer satisfaction, from guaranteed lowest prices to fast delivery, translated into higher purchase intent for all local MSMEs. Malaysians who shopped during 7.7 saved more than RM60 million across all product categories, especially on daily essentials such as personal care products, groceries, and childcare-related items.\n<\/p>\n
\nLagi Murah<\/i> tag helped us to reduce customer decision making time since they don\u2019t need to compare prices across other platforms. We truly felt that this was a key driver in our sales growth during the 7.7 campaign,\u201d said
\nBath Garden<\/a>, a local body care brand.\n<\/p>\n