SINGAPORE – Expansion to Raffles City and New Dine-In Concept With the new cake shop opening in Raffles City, the brand aims to reach working professionals and city shoppers looking for desserts to share at the office or bring home. The outlet will also feature design elements that reflect Fieldnotes\u2019 connection to nature, including plant installations, stucco walls, and textured finishes. The choice of interior design aligns with the brand\u2019s intention to create a calm, organic atmosphere amid the city\u2019s hustle and bustle.\n<\/p>\n \u201cThis expansion reflects our commitment to reaching more parts of Singapore and sharing our cakes and flavours with a broader community,\u201d said Ms Heng Li Jin, Director of Fieldnotes.\n<\/p>\n Anniversary Promotions and Merchandise The collection, which includes T-shirts, sticker sheets, and cooler bags, marks Fieldnotes\u2019 first venture into lifestyle merchandise. Available while stocks last, these items extend the brand\u2019s identity beyond food, offering customers new ways to engage with its nature-inspired aesthetic.\n<\/p>\n While no new cake flavours have been officially announced for the anniversary month, the brand continues to explore ingredients such as tea, herbs, cocoa, and nuts. These choices reflect the company\u2019s focus on evoking earthy, natural elements through its offerings.\n<\/p>\n Growth and Future Direction According to Ms Heng, Fieldnotes\u2019 evolution over the past two years has been guided by a desire to create cakes that are part of daily life. \u201cOur philosophy is rooted in intentionality, storytelling, and connection\u2014we hope to create meaningful moments through both our cakes and our dine-in spaces,\u201d she shared.\n<\/p>\n More information on store locations, anniversary events, and product availability can be found at the Hashtag: <\/b>#Fieldnotes #NewOutlet<\/p>\n
\nMedia OutReach Newswire<\/a> – 20 June 2025 – Homegrown bakery Fieldnotes celebrates its second anniversary this June with the opening of a new cake shop at Raffles City and the launch of a limited-edition merchandise collection. This marks the brand\u2019s fourth location in Singapore\u2014and its first in the Central Business District (CBD)\u2014extending Fieldnotes\u2019 presence from residential neighbourhoods to the city centre.<\/p>\n![\"Fieldnotes\"](\"https:\/\/images.media-outreach.com\/643330\/image-1.jpeg\")
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Founded in 2023, Fieldnotes began as a boutique cake brand inspired by botanical aesthetics, subtle natural flavours, and a desire to offer quality
\ncakes in Singapore<\/a> that cater to everyday enjoyment rather than just special occasions. Over the past two years, it has expanded from a single location into a recognisable name among Singapore\u2019s lifestyle-conscious dessert enthusiasts.\n<\/p>\n
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To celebrate its second anniversary, Fieldnotes will also be introducing a series of promotions at its Neil Road outlet. These include special in-store deals, gifts with purchase, and the launch of a limited-edition merchandise collection.\n<\/p>\n
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The opening of the new cake shop in Raffles City is one step in a broader expansion strategy. A new dine-in concept is currently in development, with plans to incorporate nature more deeply into both the menu and the experiences they offer.\n<\/p>\n
\nFieldnotes website<\/a> and social media pages. <\/p>\n