Lagi Murah<\/a>\u2019 tag to find the best deals. In fact, 79% of respondents reported stacking vouchers to maximise their savings, while 40% actively searched for the \u2018Lagi Murah\u2019 tag to ensure they\u2019re getting the lowest possible price. But here\u2019s what\u2019s new: shoppers are complementing these tools with deeper research and validation features, especially Shopee Live and Shopee Video.\n<\/p>\nNearly 83% of users now use Shopee Live to help them decide what to buy. These livestreams provide more than just entertainment – with real-time demos, authentic seller interactions, and exclusive deals – they create a sense of trust that static product listings can\u2019t replicate. It\u2019s not just about what is cheapest, but why it\u2019s worth buying.\n<\/p>\n
Short-form content, like Shopee Video, serve as quick, credible reviews that further build buyer confidence. Around 70% of respondents trust creator recommendations, especially when backed by strong seller ratings and verified user reviews. And when trying out new products or new sellers, nearly half of all respondents consider seller ratings and buyer reviews as their most important reference point. This shows a growing demand for social proof and transparency where product value includes social validation.\n<\/p>\n
Redefining \u201cWorth It\u201d: Quality + Affordability = Smart Spending<\/b>
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This emerging trend marks a lasting evolution in Malaysian online shopping habits. Today\u2019s consumers aren\u2019t just clicking on the cheapest item – they\u2019re evaluating, comparing, and looking for proof of product quality. That means offering compelling deals and investing in real-time engagement, informative content, and trust-building experiences.\n<\/p>\n
In response to the rise of smart shoppers, Shopee is actively expanding its affiliate ecosystem from driving more short-form content through Video Missions, nurturing high-quality creators via the Content Creator Club, and facilitating targeted affiliate matchmaking for sellers and brands. These efforts are beginning to show meaningful impact: in the recent Raya Bersama Shopee and 5.5 Fashion & Beauty Festival, affiliates contributed 1 in 3 orders, underscoring their powerful role in driving conversion through trusted, relatable content. This ongoing development reflects Shopee\u2019s commitment to equipping shoppers with richer, trusted content that supports smarter purchase decisions, ultimately helping sellers grow and contributing to long-term digital economic progress.\n<\/p>\n
This commitment is already delivering tangible results for local sellers like Mohd Naimran Nordin, founder of Adnaa, a brand known for elegant and affordable traditional wear. During the Raya Bersama Shopee campaign, Adnaa\u2019s sales grew by 170% through the use of Shopee\u2019s content-driven tools like Shopee Live and Shopee Video which Naimran shared, \u201cbrought our designs to life, helping customers see the quality and fit in real-time.\u201d During the campaign Adnaa saw orders grow across all features from Shopee Live (116%), Shopee Video (281%), and most impressively affiliate content (227%).\n<\/p>\n
Adnaa\u2019s success reflects why Shopee is doubling down on content and community. \u201cToday\u2019s shoppers are more informed than ever,\u201d says Tan Ming Kit, Head of Marketing at Shopee Malaysia. \u201cThey\u2019re not just looking for the lowest price – they\u2019re looking for confidence and meaningful value. That\u2019s why we\u2019ve invested in tools like Shopee Live, Shopee Video, and driving affiliate content. We want to empower Malaysians to shop smarter and give sellers more ways to drive conversions through building credibility and connecting meaningfully.\u201d\n<\/p>\n
This shift in smart shopping marks a lasting change. For brands and sellers, value is no longer just about price. It\u2019s about layering affordability with trust.\n<\/p>\n
Hashtag: <\/b>#Shopee<\/p>\n
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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 27 May 2025 – Malaysians are still watching their wallets – but they\u2019re also watching livestreams and product videos before making a purchase. According to Shopee\u2019s latest consumer survey*, while 42% of respondents still value discounts and low prices, a greater number – 58% – now prioritise …<\/p>\n","protected":false},"author":1,"featured_media":50182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/50181"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=50181"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/50181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/50182"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=50181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=50181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=50181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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