Media OutReach Newswire<\/a> – 21 May 2025 – This International Tea Day, CHAGEE unveils a new name for its global bestseller:
\nBO\u00b7YA JASMINE GREEN MILK TEA<\/b>. More than a name change, BO\u00b7YA reflects what the tea truly stands for \u2014 connection, craftsmanship, and flavour that resonates beyond taste.<\/p>\nWith over 600 million cups sold annually, this is CHAGEE’s most beloved drink. The new name honours its popularity while shining a light on the artistry behind every cup.\n<\/p>\n
A new name for a timeless craft<\/b>\n<\/p>\n
While jasmine green tea is common in Southeast Asia, not all jasmine teas are created equal. Many rely on artificial sprays or oil-based flavourings to mimic fragrance, resulting in tea that smells strong but tastes hollow.\n<\/p>\n
BO\u00b7YA is different. Crafted using a traditional multi-round scenting method, fresh jasmine blossoms are layered over green tea leaves each night at peak bloom, then removed by hand and replaced over multiple cycles. The leaves absorb not just the scent, but the soul of the flowers \u2014 leaving behind no petals, only a naturally layered aroma.\n<\/p>\n
The tea itself is a blend of two premium teas: Yunnan high-mountain leaves, prized for depth, and Fujian Da Bai Hao, known for clarity. Every batch is handpicked at the standard of “one bud and two leaves”, then transformed through CHAGEE’s artisan process.\n<\/p>\n
A tea steeped in meaning <\/b>\n<\/p>\n
The name BO\u00b7YA draws from the Chinese legend of Bo Ya and Ziqi \u2014 a musician and woodcutter who formed a rare friendship through deep understanding. Their story inspired the phrase
\nzh\u012b y\u012bn<\/i> (\u77e5\u97f3) \u2014 someone who truly hears and understands you.\n<\/p>\n
Today, BO\u00b7YA speaks to that same kind of connection. It’s about discovering something that just clicks \u2014 like finding a favourite tea or sharing a quiet moment with someone who simply gets it.\n<\/p>\n
More than a drink<\/b>\n<\/p>\n
With the renaming of its most iconic drink, CHAGEE continues its mission to elevate tea culture for a new generation, bridging heritage with modernity.\n<\/p>\n
“BO\u00b7YA holds special significance to us. It’s more than just our bestselling drink; it reflects what CHAGEE stands for,” said Eugene Lee, Chief Marketing Officer, CHAGEE APAC. “As we expand across the region, we stay rooted in tradition while looking ahead. With BO\u00b7YA, we hope to share not just a beautifully crafted tea, but a moment of connection \u2014 with flavour, culture, and each other.”\n<\/p>\n
The rename also caps off a banner year for CHAGEE’s international expansion. With successful entries into Indonesia and the United States, and more stores launching across APAC, BO\u00b7YA is set to lead the way \u2014 not just as a drink, but as a symbol of CHAGEE’s evolving global identity.\n<\/p>\n
Hashtag: <\/b>#CHAGEE<\/p>\n
\n The issuer is solely responsible for the content of this announcement.<\/em>\n <\/p>\n ![\"\"](\"http:\/\/track.media-outreach.com\/index.php\/WebView\/383462\/4121\")
\n <\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"SINGAPORE – Media OutReach Newswire – 21 May 2025 – This International Tea Day, CHAGEE unveils a new name for its global bestseller: BO\u00b7YA JASMINE GREEN MILK TEA. More than a name change, BO\u00b7YA reflects what the tea truly stands for \u2014 connection, craftsmanship, and flavour that resonates beyond taste. With over 600 million cups …<\/p>\n","protected":false},"author":1,"featured_media":50037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/50036"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=50036"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/50036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/50037"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=50036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=50036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=50036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}