{"id":49539,"date":"2025-04-29T09:35:00","date_gmt":"2025-04-29T09:35:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2025\/04\/29\/loreal-powers-up-skinceuticals-eshop-growth-with-appiers-ai-driven-advertising-and-marketing-solutions-2\/"},"modified":"2025-04-29T09:35:00","modified_gmt":"2025-04-29T09:35:00","slug":"loreal-powers-up-skinceuticals-eshop-growth-with-appiers-ai-driven-advertising-and-marketing-solutions-2","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2025\/04\/29\/loreal-powers-up-skinceuticals-eshop-growth-with-appiers-ai-driven-advertising-and-marketing-solutions-2\/","title":{"rendered":"L\u2019Or\u00e9al Powers Up SkinCeuticals\u2019 eShop Growth with Appier\u2019s AI-Driven Advertising and Marketing Solutions"},"content":{"rendered":"

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HONG KONG SAR –
\nMedia OutReach Newswire<\/a> – 29 April 2025 – Appier, a leading AI-native AdTech and MarTech company, announced its successful collaboration with L\u2019Or\u00e9al, which was recognized at the Loyalty & Engagement Awards Hong Kong 2025 in the \u201cBest Use of Customer Insights\/Data Analytics\u201d category for the AI-powered transformation of SkinCeuticals\u2019 eShop.<\/p>\n

\n \"Appier\u2019s
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\n Appier\u2019s AI-driven solutions empower L\u2019Or\u00e9al to accelerate SkinCeuticals\u2019 eShop growth.<\/i>\n <\/p>\n<\/figcaption><\/figure>\n

This award highlights the success of a full-funnel, data-driven strategy that delivered measurable business outcomes and set a new benchmark for AI applications in beauty e-commerce. In partnership with Omnicom Media Group (OMG) and powered by Appier\u2019s Ad Cloud and Personalization Cloud, L\u2019Or\u00e9al significantly enhanced SkinCeuticals\u2019 marketing performance, achieving a 152% quarter-over-quarter increase in ROAS, a 400% uplift in CVR among hesitant users, and a 48% boost in total on-site revenue.\n<\/p>\n

“Appier helped us accelerate AI transformation in advertising and marketing, boosting revenue contributions while enhancing operational effectiveness,” said Maggie Hui, SkinCeuticals & K\u00e9rastase E-Commerce Manager at L\u2019Or\u00e9al. “From behavior-triggered campaigns and time-limited incentives to advanced segmentation and seamless user journeys, Appier\u2019s technology played a crucial role in turning data insights into action.”\n<\/p>\n

Appier\u2019s AI solutions enabled L\u2019Or\u00e9al to strategically identify and engage high-value customer segments. The Ad Cloud applied advanced segmentation, behavioral analysis, and time-sensitive offers to strengthen purchase intent and improve ad efficiency. At the same time, the Smart Conversion Optimizer within the Personalization Cloud identified hesitant users and delivered personalized incentives that maximized coupon performance while protecting profit margins.\n<\/p>\n

These capabilities were further supported by data-informed promotional strategies. L\u2019Or\u00e9al scaled back incentives during high-demand periods such as 618 Summer Sale and Double 11, and increased engagement during quieter seasons to maintain conversion momentum. This strategic modulation of intensity helped sustain both growth and profitability.\n<\/p>\n

“We\u2019re proud to empower L\u2019Or\u00e9al through our AI-driven solutions,” said Magic Tu, SVP of Global Sales at Appier. “Our mission is to help businesses turn AI into ROI, and this collaboration with L\u2019Or\u00e9al is a strong example of how data and technology can drive measurable impact across the marketing funnel.”\n<\/p>\n

As AI becomes a core part of brand strategy, this case highlights the power of combining deep customer insights with intelligent automation, unlocking sustainable growth through innovation.\n<\/p>\n

https:\/\/www.appier.com\/en\/<\/a>
https:\/\/www.linkedin.com\/company\/2774891\/<\/a>
https:\/\/www.facebook.com\/appierinc<\/a>
<\/a>Wechat: Appier \u6c9b\u661f\u4e92\u52a8\u79d1\u6280 <\/p>\n

Hashtag: <\/b>#Appier #AI #business #MarTech #AdTech #BeautyIndustry #Ecommerce<\/p>\n

\n The issuer is solely responsible for the content of this announcement.<\/em>\n <\/p>\n

\"\"\n <\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

HONG KONG SAR – Media OutReach Newswire – 29 April 2025 – Appier, a leading AI-native AdTech and MarTech company, announced its successful collaboration with L\u2019Or\u00e9al, which was recognized at the Loyalty & Engagement Awards Hong Kong 2025 in the \u201cBest Use of Customer Insights\/Data Analytics\u201d category for the AI-powered transformation of SkinCeuticals\u2019 eShop. Appier\u2019s …<\/p>\n","protected":false},"author":1,"featured_media":49497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/49539"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=49539"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/49539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/49497"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=49539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=49539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=49539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}