{"id":49342,"date":"2025-04-22T04:35:00","date_gmt":"2025-04-22T04:35:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2025\/04\/22\/appier-powers-pop-mart-taiwan-to-transform-limited-edition-product-sales-and-omo-experience-for-enhanced-operational-efficiency\/"},"modified":"2025-04-22T04:35:00","modified_gmt":"2025-04-22T04:35:00","slug":"appier-powers-pop-mart-taiwan-to-transform-limited-edition-product-sales-and-omo-experience-for-enhanced-operational-efficiency","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2025\/04\/22\/appier-powers-pop-mart-taiwan-to-transform-limited-edition-product-sales-and-omo-experience-for-enhanced-operational-efficiency\/","title":{"rendered":"Appier Powers POP MART Taiwan to Transform Limited-Edition Product Sales and OMO Experience for Enhanced Operational Efficiency"},"content":{"rendered":"

\n<\/p>\n

\n

HONG KONG SAR –
\nMedia OutReach Newswire<\/a> – 22 April 2025 –
\nAppier<\/a> announced today that POP MART Taiwan has adopted its AI-powered conversational marketing platform, BotBonnie\u2014a solution within Appier\u2019s Personalization Cloud\u2014to accelerate its OMO (online-merge-offline) transformation and streamline the management of limited-edition product sales. The implementation led to a 90% increase in campaign participation, a 210% growth in LINE official account users, and a 30% reduction in manual effort and time spent, setting a new benchmark for transparency and operational efficiency in the designer toy industry.<\/p>\n

\n \"POP
\n

\n POP MART Taiwan adopted Appier\u2019s Personalization Cloud to enhance transparency and efficiency in limited-edition product management.<\/i>\n <\/p>\n<\/figcaption><\/figure>\n

Effective product allocation and customer engagement are essential to success in the rapidly expanding designer toy market, fueled by rising demand for collectibles and artist-designed figurines. According to
\nStatista,<\/a> the toys and games market was valued at approximately USD 126 billion in 2023 and is projected to grow to USD 135.9 billion by 2029, reflecting sustained global demand. Known for blending collectible art with pop culture through its signature blind-box format, POP MART Taiwan partnered with Appier to realize its OMO vision and enhance the transparency and efficiency of limited-edition product sales.\n<\/p>\n

\u201cBy implementing Appier\u2019s solution, we were able to automate key touchpoints such as the lottery and redemption process, ensuring fairness while delivering a smoother, more engaging customer experience,\u201d said Sabrina Yeh, Public Relations Manager of POP MART Taiwan. \u201cWe look forward to expanding our digital capabilities and creating even better experiences for toy lovers everywhere.\u201d\n<\/p>\n

Looking ahead, POP MART Taiwan plans to deepen its collaboration with Appier to further enhance the OMO experience. The upcoming enhancements will enable customers to reserve entry time slots, facilitate flexible allocation of purchasing opportunities among both existing and new members, and dynamically release remaining tickets based on real-time demand. During wait times, personalized add-on recommendations can be delivered to drive higher conversion and retention. These improvements are designed to optimize the limited-edition shopping journey and support sustained growth in the competitive designer toy market.\n<\/p>\n

https:\/\/www.appier.com\/en\/<\/a>
https:\/\/www.linkedin.com\/company\/2774891\/<\/a>
https:\/\/www.facebook.com\/appierinc<\/a>
<\/a>Wechat: Appier \u6c9b\u661f\u4e92\u52a8\u79d1\u6280 <\/p>\n

Hashtag: <\/b>#Appier #AI #Business #Technology #OMO #Marketing<\/p>\n

\n The issuer is solely responsible for the content of this announcement.<\/em>\n <\/p>\n

\"\"\n <\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

HONG KONG SAR – Media OutReach Newswire – 22 April 2025 – Appier announced today that POP MART Taiwan has adopted its AI-powered conversational marketing platform, BotBonnie\u2014a solution within Appier\u2019s Personalization Cloud\u2014to accelerate its OMO (online-merge-offline) transformation and streamline the management of limited-edition product sales. The implementation led to a 90% increase in campaign participation, …<\/p>\n","protected":false},"author":1,"featured_media":49343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/49342"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=49342"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/49342\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/49343"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=49342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=49342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=49342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}