{"id":48875,"date":"2025-04-03T11:15:00","date_gmt":"2025-04-03T11:15:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2025\/04\/03\/hang-lungs-65th-anniversary-celebration-begins\/"},"modified":"2025-04-03T11:15:00","modified_gmt":"2025-04-03T11:15:00","slug":"hang-lungs-65th-anniversary-celebration-begins","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2025\/04\/03\/hang-lungs-65th-anniversary-celebration-begins\/","title":{"rendered":"Hang Lung\u2019s 65th Anniversary Celebration Begins"},"content":{"rendered":"<p> \n<\/p>\n<div lang=\"en\">\n<p>        HONG KONG SAR &amp; SHANGHAI, CHINA &#8211;<br \/>\n<a href=\"https:\/\/www.media-outreach.com\/\" rel=\"sponsored\">Media OutReach Newswire<\/a> &#8211; 3 April 2025 &#8211; Hang Lung Properties Limited (SEHK stock code: 00101) (&#8220;the &#8220;Company&#8221; or &#8220;Hang Lung&#8221;) celebrates its 65<sup>th<\/sup> anniversary with an extraordinary retail experience, kicking off a nationwide celebration through its groundbreaking partnership with Korea&#8217;s viral pop-culture phenomenon, Wiggle Wiggle. The &#8220;Wiggle We Go&#8221;, debuting at Center 66 in Wuxi, marks the first in a series of high-energy events that reshape premium lifestyle retail experience with immersive IP-commerce integrations.<\/p>\n<p><figure data-width=\"100%\" data-caption=\"Kicking off at Center 66 in Wuxi, the \u201cWiggle We Go\u201d themed event will subsequently be showcased at 6 properties\" data-caption-display=\"none\" style=\"display: block;width: 100%;margin: 0px;padding: 0px;text-align: center\" align=\"center\">\n  <img data-src=\"https:\/\/images.media-outreach.com\/616786\/1-en.png\" alt=\"Kicking off at Center 66 in Wuxi, the \u201cWiggle We Go\u201d themed event will subsequently be showcased at 6 properties\" width=\"100%\" style=\"width: 100%;margin: 0px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"\/><br \/>\n<\/figure>\n<p><\/p>\n<figure data-width=\"100%\" data-caption=\"Kicking off at Center 66 in Wuxi, the \u201cWiggle We Go\u201d themed event will subsequently be showcased at 6 properties\" data-caption-display=\"block\" style=\"display: block;width: 100%;margin: 0px;padding: 0px;text-align: center\" align=\"center\">\n  <img data-src=\"https:\/\/images.media-outreach.com\/616793\/2-en.png\" alt=\"Kicking off at Center 66 in Wuxi, the \u201cWiggle We Go\u201d themed event will subsequently be showcased at 6 properties\" width=\"100%\" style=\"width: 100%;margin: 0px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"\/><figcaption class=\"\" style=\"text-align: left;font-size: 16px;line-height: 24px;display: block;margin: 0px;width: 100%\">\n<p>\n      <i>Kicking off at Center 66 in Wuxi, the \u201cWiggle We Go\u201d themed event will subsequently be showcased at 6 properties<\/i>\n    <\/p>\n<\/figcaption><\/figure>\n<p>Celebrated for its vibrant colors and distinctive designs featuring the signature Wiggle Bear and the smiley flower, Wiggle Wiggle has become a global symbol of urban style and joyful living. Through this partnership, Hang Lung&#8217;s six properties, Center 66 in Wuxi, Heartland 66 in Wuhan, Spring City 66 in Kunming, Olympia 66 in Dalian, Parc 66 in Jinan and Riverside 66 in Tianjin will transform into wonderlands of creativity, connecting every space with the brand&#8217;s playful energy through whimsical installations and happiness-themed experiences.\n<\/p>\n<p><i>Immersive large-scale installations are featured in all six malls<\/i><br \/>\n<\/p>\n<figure data-width=\"100%\" data-caption=\"Center 66, Wuxi\" data-caption-display=\"block\" style=\"display: block;width: 100%;margin: 0px;padding: 0px;text-align: center\" align=\"center\">\n  <img data-src=\"https:\/\/images.media-outreach.com\/616800\/3.JPG\" alt=\"Center 66, Wuxi\" style=\"width: 100%;margin: 0px\" width=\"100%\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"\/><figcaption style=\"text-align: left;font-size: 16px;line-height: 24px;display: block;margin: 0px;width: 100%\" class=\"\">\n<p>\n      <i>Center 66, Wuxi<\/i>\n    <\/p>\n<\/figcaption><\/figure>\n<p><\/p>\n<figure data-width=\"100%\" data-caption=\"Heartland 66, Wuhan\" data-caption-display=\"block\" style=\"display: block;width: 100%;margin: 0px;padding: 0px;text-align: center\" align=\"center\">\n  <img data-src=\"https:\/\/images.media-outreach.com\/616807\/4.jpg\" alt=\"Heartland 66, Wuhan\" style=\"width: 100%;margin: 0px\" width=\"100%\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"\/><figcaption style=\"text-align: left;font-size: 16px;line-height: 24px;display: block;margin: 0px;width: 100%\" class=\"\">\n<p>\n      <i>Heartland 66, Wuhan<\/i>\n    <\/p>\n<\/figcaption><\/figure>\n<p><\/p>\n<figure data-width=\"100%\" data-caption=\"Spring City 66, Kunming\" data-caption-display=\"block\" style=\"display: block;width: 100%;margin: 0px;padding: 0px;text-align: center\" align=\"center\">\n  <img data-src=\"https:\/\/images.media-outreach.com\/616814\/5.jpg\" alt=\"Spring City 66, Kunming\" style=\"width: 100%;margin: 0px\" width=\"100%\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"\/><figcaption style=\"text-align: left;font-size: 16px;line-height: 24px;display: block;margin: 0px;width: 100%\" class=\"\">\n<p>\n      <i>Spring City 66, Kunming<\/i>\n    <\/p>\n<\/figcaption><\/figure>\n<p><\/p>\n<figure data-width=\"100%\" data-caption=\"Olympia 66, Dalian\" data-caption-display=\"block\" style=\"display: block;width: 100%;margin: 0px;padding: 0px;text-align: center\" align=\"center\">\n  <img data-src=\"https:\/\/images.media-outreach.com\/616821\/6.jpg\" alt=\"Olympia 66, Dalian\" style=\"width: 100%;margin: 0px\" width=\"100%\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"\/><figcaption style=\"text-align: left;font-size: 16px;line-height: 24px;display: block;margin: 0px;width: 100%\" class=\"\">\n<p>\n      <i>Olympia 66, Dalian<\/i>\n    <\/p>\n<\/figcaption><\/figure>\n<p><\/p>\n<figure data-width=\"100%\" data-caption=\"Parc 66, Jinan\" data-caption-display=\"block\" style=\"display: block;width: 100%;margin: 0px;padding: 0px;text-align: center\" align=\"center\">\n  <img data-src=\"https:\/\/images.media-outreach.com\/616828\/7.jpg\" alt=\"Parc 66, Jinan\" style=\"width: 100%;margin: 0px\" width=\"100%\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"\/><figcaption style=\"text-align: left;font-size: 16px;line-height: 24px;display: block;margin: 0px;width: 100%\" class=\"\">\n<p>\n      <i>Parc 66, Jinan<\/i>\n    <\/p>\n<\/figcaption><\/figure>\n<p><\/p>\n<figure data-width=\"100%\" data-caption=\"Riverside 66, Tianjin\" data-caption-display=\"block\" style=\"display: block;width: 100%;margin: 0px;padding: 0px;text-align: center\" align=\"center\">\n  <img data-src=\"https:\/\/images.media-outreach.com\/616835\/8.png\" alt=\"Riverside 66, Tianjin\" style=\"width: 100%;margin: 0px\" width=\"100%\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"\/><figcaption style=\"text-align: left;font-size: 16px;line-height: 24px;display: block;margin: 0px;width: 100%\" class=\"\">\n<p>\n      <i>Riverside 66, Tianjin<\/i>\n    <\/p>\n<\/figcaption><\/figure>\n<p><\/p>\n<h2>\n<\/h2>\n<h2>\n<\/h2>\n<p>This landmark &#8220;Wiggle We Go&#8221; activation reimagines the landscape of cultural-retail integration through three captivating dimensions: immersive art-commerce installations that elegantly blur the lines between gallery and retail space; popular collectibles and merchandise that spark viral engagement; and social media-optimized interactive scenes destined to become talk-of-the-town must-visits. Beyond these enchanting offerings, the six malls will embrace specialized elements to unveil even more unique surprises, in addition to the HOUSE 66, loyalty club promotions and events adding another layer of engagement. We invite you to stay connected with our official media platforms for the latest information.<\/p>\n<p>Mr. Derek Pang, Senior Director \u2013 Mainland Business Operation of Hang Lung Properties, said, &#8220;For 65 years, Hang Lung has transformed cities and redefined retail by creating landmarks through our &#8217;66&#8217; brand, where commerce connects with the community, establishing our leading position as the &#8216;Pulse of the City&#8217;. Our collaboration with Wiggle Wiggle exemplifies this vision \u2013 blending global pop culture with local experiences to create immersive, engaging spaces. This anniversary celebrates both our legacy and future ambitions. We extend our gratitude to our partners and customers \u2014 your trust fuels our next chapter of growth, innovation, and unforgettable experiences.&#8221;\n<\/p>\n<p><figure data-width=\"100%\" data-caption=\"Exclusive collectibles and merchandise are available at each pop-up store\" data-caption-display=\"block\" style=\"display: block;width: 100%;margin: 0px;padding: 0px;text-align: center\" align=\"center\">\n  <img data-src=\"https:\/\/images.media-outreach.com\/616842\/9.jpg\" alt=\"Exclusive collectibles and merchandise are available at each pop-up store\" width=\"100%\" style=\"width: 100%;margin: 0px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"\/><figcaption class=\"\" style=\"text-align: left;font-size: 16px;line-height: 24px;display: block;margin: 0px;width: 100%\">\n<p>\n      <i>Exclusive collectibles and merchandise are available at each pop-up store<\/i>\n    <\/p>\n<\/figcaption><\/figure>\n<p>Throughout the year, Hang Lung will unveil other signature celebratory events in Hong Kong and mainland China, continuing our deep engagement with customers and the broader community. These initiatives will set the stage for an inspiring era of collaboration, innovation, and shared success.\n<\/p>\n<p><b>Hashtag: <\/b>#HangLungProperties<\/p>\n<p>\n            <em>The issuer is solely responsible for the content of this announcement.<\/em>\n        <\/p>\n<p>        <img loading=\"lazy\" src=\"http:\/\/track.media-outreach.com\/index.php\/WebView\/372724\/4121\" alt=\"\" width=\"1\" height=\"1\" style=\"width:1px;height:1px;\"\/>\n    <\/div>\n\n<br \/><a href=\"https:\/\/www.media-outreach.com\/news\/hong-kong-sar\/2025\/04\/03\/372724\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HONG KONG SAR &amp; SHANGHAI, CHINA &#8211; Media OutReach Newswire &#8211; 3 April 2025 &#8211; Hang Lung Properties Limited (SEHK stock code: 00101) (&#8220;the &#8220;Company&#8221; or &#8220;Hang Lung&#8221;) celebrates its 65th anniversary with an extraordinary retail experience, kicking off a nationwide celebration through its groundbreaking partnership with Korea&#8217;s viral pop-culture phenomenon, Wiggle Wiggle. The &#8220;Wiggle &hellip;<\/p>\n","protected":false},"author":1,"featured_media":48876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/48875"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=48875"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/48875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/48876"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=48875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=48875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=48875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}