HANOI, VIETNAM – Key highlights include:<\/b> Behind the Transformation <\/b> Leadership and Vision <\/b> Watch Techcombank\u2019s success story video Hashtag: <\/b>#Backbase, #digitalbanking, #engagementbanking, #retailbanking, #omnichannelbanking, #businessbanking, #corporatebanking, #smebanking<\/p>\n
\nMedia OutReach Newswire<\/a> – 19 December 2024 –
\nBackbase<\/a>, the creator of the Engagement Banking Platform has released an in-depth video case study showcasing
\nTechcombank<\/a> (TCB), Vietnam\u2019s second-largest private bank and fifth largest by asset size, and its transformation of both retail and business banking. Using Backbase\u2019s Engagement Banking Platform, Techcombank has redefined banking by delivering personalized, humanized experiences at scale while achieving rapid growth and operational efficiency.<\/p>\n
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\n double-digit growth year-on-year<\/b>, scaling operations to support millions of customers without increasing headcount, and driving significant efficiencies.
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\n 2 million new customers digitally in 2023<\/b>, with digital banking channels contributing more than
\n 50% of total savings and investments<\/b>. The app has maintained a
\n 4.8-star rating<\/b> with over
\n 200,000 customer reviews<\/b>, showcasing customer satisfaction and adoption.
\n Weekly feature releases<\/b> highlight the unparalleled speed of innovation.
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\n 4.9 stars<\/b>, enabling
\n 90% of payment transactions via mobile <\/b>and
\n reducing account opening times to just 30 minutes<\/b>.
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\nTechcombank\u2019s leadership emphasized the importance of selecting a platform that enables creativity and adaptability to meet constantly evolving customer needs. Backbase\u2019s Engagement Banking Platform offered the dual advantages of scalability and freedom\u2014freedom to integrate with existing systems, build differentiated journeys, and test innovations without being constrained by legacy limitations.<\/p>\n
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Under the guidance of
\nPranav Seth, Chief Digital Officer<\/b>, and
\nMukesh Pilania, EVP and Head of Digital Banking<\/b>, Techcombank focused on delivering experiences tailored to Vietnam\u2019s diverse customer base.
\nPranav<\/b> shared,
\n\u201cWe never wanted to pick a product that would limit us in terms of the creativity in meeting evolving customer needs. As much as possible, we leverage out-of-the-box capabilities we can get from the platform but every time there\u2019s a difference needed, we have built our technical capabilities and collaboration with Backbase for our team to modify the platform to achieve exactly what we envision.\u201d<\/i>
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Strategic Importance for the Banking Sector <\/b>
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Techcombank\u2019s transformation sets a benchmark for modernization in retail and business banking, demonstrating how customer-centric strategies can drive both engagement, preference, and growth. For banks across Asia, this journey offers a blueprint for achieving sustainable success in a rapidly evolving industry.\n<\/p>\n
\n here<\/a>. <\/b>\n<\/p>\n![](\"https:\/\/release.media-outreach.com\/Release\/templates\/images\/socialMedia\/generic_link.png\")
https:\/\/www.backbase.com<\/a>![](\"https:\/\/release.media-outreach.com\/Release\/templates\/images\/socialMedia\/iconmonstr-linkedin-1-24.png\")
https:\/\/www.linkedin.com\/company\/backbase\/<\/a> <\/p>\n