{"id":41088,"date":"2024-06-04T02:00:00","date_gmt":"2024-06-04T02:00:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2024\/06\/04\/the-manila-times-partners-with-cedara-becomes-first-apac-publisher-to-apply-standardized-measurement-of-media-emissions\/"},"modified":"2024-06-04T02:00:00","modified_gmt":"2024-06-04T02:00:00","slug":"the-manila-times-partners-with-cedara-becomes-first-apac-publisher-to-apply-standardized-measurement-of-media-emissions","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2024\/06\/04\/the-manila-times-partners-with-cedara-becomes-first-apac-publisher-to-apply-standardized-measurement-of-media-emissions\/","title":{"rendered":"The Manila Times Partners with Cedara, becomes first APAC publisher to apply standardized measurement of media emissions"},"content":{"rendered":"<p> \n<\/p>\n<div lang=\"en\">\n<p>        MANILA, PHILIPPINES &#8211;<br \/>\n<a href=\"https:\/\/www.media-outreach.com\/\" rel=\"sponsored\">Media OutReach Newswire<\/a> \u2013 4 June 2024 \u2013<br \/>\n<a href=\"https:\/\/www.manilatimes.net\/\" rel=\"sponsored\">THE Manila Times (TMT)<\/a>, in collaboration with<br \/>\n<a href=\"https:\/\/www.cedara.io\/\" rel=\"sponsored\">Cedara<\/a>, the Carbon Intelligence Platform, has announced a pioneering initiative to comprehensively measure advertising carbon emissions, becoming the first publisher in the Asia-Pacific (APAC) region to undertake such an endeavor.<\/p>\n<p><figure data-width=\"100%\" data-caption=\"The Manila Times Partners with Cedara\" data-caption-display=\"none\" style=\"display: block;width: 100%;margin: 0px;padding: 0px;text-align: center\" align=\"center\">\n  <img data-src=\"https:\/\/images.media-outreach.com\/497395\/Cedara-x-ManilaTimes-1920x1080-m.png\" alt=\"The Manila Times Partners with Cedara\" style=\"width: 100%;margin: 0px\" width=\"100%\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"\/><noscript><img src=\"https:\/\/images.media-outreach.com\/497395\/Cedara-x-ManilaTimes-1920x1080-m.png\" alt=\"The Manila Times Partners with Cedara\" style=\"width: 100%;margin: 0px\" width=\"100%\"\/><\/noscript><br \/>\n<\/figure>\n<p><a href=\"https:\/\/www.manilatimes.net\/\" rel=\"sponsored\">TMT<\/a> will tap<br \/>\n<a href=\"https:\/\/www.cedara.io\/\" rel=\"sponsored\">Cedara<\/a>, the leader in mapping emissions across the media supply chain, to leverage its cutting-edge software platform and data-driven approach to measure and reduce its carbon footprint according to industry standards.\n<\/p>\n<p><a href=\"https:\/\/www.manilatimes.net\/\" rel=\"sponsored\">TMT<\/a> is starting with measurement of its digital media, with an eye towards expanding this initiative to its print business and ultimately examining holistic organizational emissions.\n<\/p>\n<p>Already a leading proponent of sustainability with its expansive editorial coverage of the environment and climate change,<br \/>\n<a href=\"https:\/\/www.manilatimes.net\/\" rel=\"sponsored\">TMT<\/a> also hosts an annual conference on the topic, The Business Forum on Sustainability.\n<\/p>\n<p>&#8220;We are thrilled to partner with<br \/>\n<a href=\"https:\/\/www.cedara.io\/\" rel=\"sponsored\">Cedara<\/a> in our mission to lead the way as the first publisher in our geographic region to measure advertising carbon emissions,&#8221; said Dante Ang II, chairman and chief executive officer of<br \/>\n<a href=\"https:\/\/www.manilatimes.net\/\" rel=\"sponsored\">The Manila Times<\/a>. &#8220;By harnessing<br \/>\n<a href=\"https:\/\/www.cedara.io\/\" rel=\"sponsored\">Cedara<\/a>&#8216;s expertise and leading technology, we are taking proactive steps towards environmental sustainability and reinforcing our commitment to corporate social responsibility.&#8221;\n<\/p>\n<p>&#8220;We are delighted to collaborate with<br \/>\n<a href=\"https:\/\/www.manilatimes.net\/\" rel=\"sponsored\">The Manila Times<\/a> in their pioneering initiative to measure advertising carbon emissions,&#8221; said Eric Shih, chief operating officer of<br \/>\n<a href=\"https:\/\/www.cedara.io\/\" rel=\"sponsored\">Cedara<\/a>. &#8220;At<br \/>\n<a href=\"https:\/\/www.cedara.io\/\" rel=\"sponsored\">Cedara<\/a>, we are committed to partnering with media organizations that prioritize sustainability and environmental impact. Together with<br \/>\n<a href=\"https:\/\/www.manilatimes.net\/\" rel=\"sponsored\">The Manila Times<\/a>, we are proud to drive positive change in the APAC market and contribute to a greener, more sustainable future.&#8221;\n<\/p>\n<p><b>Hashtag: <\/b>#TheManilaTimes #Cedara<\/p>\n<p>\n            <em>The issuer is solely responsible for the content of this announcement.<\/em>\n        <\/p>\n<p>        <img loading=\"lazy\" src=\"http:\/\/track.media-outreach.com\/index.php\/WebView\/302228\/4121\" alt=\"\" width=\"1\" height=\"1\" style=\"width:1px;height:1px;\"\/>\n    <\/div>\n\n<br \/><a href=\"https:\/\/www.media-outreach.com\/news\/philippines\/2024\/06\/04\/302228\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MANILA, PHILIPPINES &#8211; Media OutReach Newswire \u2013 4 June 2024 \u2013 THE Manila Times (TMT), in collaboration with Cedara, the Carbon Intelligence Platform, has announced a pioneering initiative to comprehensively measure advertising carbon emissions, becoming the first publisher in the Asia-Pacific (APAC) region to undertake such an endeavor. TMT will tap Cedara, the leader in &hellip;<\/p>\n","protected":false},"author":1,"featured_media":41089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/41088"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=41088"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/41088\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/41089"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=41088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=41088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=41088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}