The 3 Looks presented at #ShopeeRaiLokal Raya Stail Kita. (From left) The Kek Lapis Trend, Burnt Orange Trend, Nostalgia Balik Kampung Trend<\/i><\/p>\n
\u201cThis fashion show is a love letter to the golden days of P. Ramlee and Saloma,\u201d said Shopee Head of Marketing, Kenneth Soh. \u201cBy design, fashion and beauty on Shopee are deliberately wholesome and inclusive for all Malaysians who need tobalik kampung<\/i>, pay respects to their elders, and attend Raya celebrations all over the country with dignity. With Raya Stail Kita, Malaysians can now dress with style and support their local sellers.\u201d<\/p>\n
A departure from run-of-the-mill fashion shows, Shopee\u2019s runway slowed down the models\u2019 catwalks to teach audiences nationwidehow <\/i>different garments could be styled from a variety of brands for each look to coordinate with their whole families.<\/p>\n
Ten Shopee muslim fashion sellers, namely Asikin Ahmad, Liyana Collection, Adnaa, Indah Pesona, Hernes, Inhanna, Zoe Arissa, Panda Eyes, Bayu Somerset, and Mikaseries by Zoey Rahman. Habib Jewels joined forces in the spirit ofgotong-royong<\/i> to sponsor outfits and accessories to complete the looks.<\/p>\n
Sponsoring brands lending their generosity to the event included beauty and skincare names such as Y.O.U, Simply Siti, Silky Girl, Papa Feel, Mikaseries, lemooc, Emina, Dazzle Me, Barren Bliss, Alha Alfa, and AISASEA.<\/p>\n
Body positive model Hikma Al Hassan headlined Shopee\u2019s inclusive and affordable looks that were curated based on how Malaysians are shopping for theirBaju Raya<\/i> online. With its first look,Kek Lapis<\/i>, Shopee called for Malaysians to experiment with unconventional layering of colors, prints, and textures. As popularized by Intan Najuwa at her wedding recently, Shopee then presented various ways to dress Burnt Orange this season for both men and women of various skin tones. The final look,Nostalgia Balik Kampung<\/i>, encapsulated a rich tapestry of traditional and retro styles familiar to every Malaysian.<\/p>\n
Kiffy Razak, Managing Editor of NONA, Hijabista, and Mingguan Wanita, gave her styling advice on how Malaysians could tap into popular trends and dress up these looks: \u201cIncorporating a dash of kek lapis color blocking, lively yet chic orange or nostalgia in one\u2019s ensemble while integrating a bit of glam and a classic touch to perfect the look will provide an excellent nod to Raya trends this year. More importantly, it\u2019s about interpreting and styling it in a way that reflects your best and true self as well as respecting values and cherished traditions you hold dear in celebration of Eid.\u201d<\/p>\n
Shopee is dedicated to offering a diverse and wholesome range of fashion choices for the whole family. Dato\u2019 Jovian Mandagie, a Fashion Designer who also has Shopee Celebrity Squad store on Shopee, echoes this sentiment with his expert take: \u201cAidilfitri is a celebration of love and victory over Ramadan, whether you’re at a kampung house or a city ballroom. Dress comfortably with modesty in mind. Avoid overdressing that will lead you looking like a Christmas Tree. When choosing baju Raya, prioritize comfort, and only follow trends if they suit your personality.\u201d<\/p>\n
Fellow Shopee Celebrity Squad, Zoey Rahman, Malaysian Actor and Founder of Mikaseries, gave his take on how to do Raya 2024: \u201cI prefer classicBaju Melayu <\/i>featuring acekak musang<\/i> collar and concealed buttons. I will style with instant sampin<\/i> that can be ready within 2 minutes to complete the look. I like this outfit idea because it is classic suitable for Raya morning.\u201d<\/p>\n
Raya Stail Kita study* covering Malaysian shoppers on the platform revealed that over 9 in 10 surveyed are driven to shop by coordinating looks with their whole family this Raya. Five in ten embrace the layer cake Raya trend, four in ten buy retro outfits and the remainder search burnt orange. This fashion show is the third chapter in #ShopeeRaiLokal, an episodic content platform to feature local sellers who build communities**.<\/p>\n
This Raya season, shop worry-free with Shopee as our newChange of Mind 15-Days Free Returns feature<\/b> will make your shopping experience a pleasant and peaceful one. From 19 March 2024 onwards, you can return a product for a full refund, within the 15-Day Shopee Guarantee period.<\/p>\n
Visit Raya Stail Kita microsite athttps:\/\/shopee.com.my\/m\/raya-stail-kita<\/a> and the Ramadan Bersama Shopee campaign microsite at https:\/\/shopee.com.my\/m\/ramadan-sale#SLM1<\/a><\/p>\n <\/p>\n
Hashtag: <\/b>#Shopee #ShopeeMY #ShopeeMalaysia #ShopeeRaiLokal #RayaStailKita #ShopeeRayaStailKita #ShopeeRamadanRaya #RamadanBersamaShopee<\/p>\n
The issuer is solely responsible for the content of this announcement.<\/em><\/p>\n
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