{"id":38997,"date":"2024-03-05T07:30:00","date_gmt":"2024-03-05T07:30:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2024\/03\/05\/lifebuoy-unveils-highlympics-advocating-preventive-health-and-offering-fully-subsidised-health-screenings-in-partnership-with-doctor-anywhere\/"},"modified":"2024-03-05T17:20:57","modified_gmt":"2024-03-05T17:20:57","slug":"lifebuoy-unveils-highlympics-advocating-preventive-health-and-offering-fully-subsidised-health-screenings-in-partnership-with-doctor-anywhere","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2024\/03\/05\/lifebuoy-unveils-highlympics-advocating-preventive-health-and-offering-fully-subsidised-health-screenings-in-partnership-with-doctor-anywhere\/","title":{"rendered":"Lifebuoy Unveils &#8216;Highlympics&#8217;, Advocating Preventive Health and Offering Fully Subsidised Health Screenings in Partnership with Doctor Anywhere"},"content":{"rendered":"\n<div lang=\"en\">\n<p><span style=\"text-align: left;\"> SINGAPORE &#8211;<br \/>\n<a href=\"https:\/\/www.media-outreach.com\/\" rel=\"sponsored\">Media OutReach Newswire<\/a> &#8211; 5 March 2024 &#8211;<b> <\/b><\/span><span style=\"text-align: left;\">Lifebuoy, the world&#8217;s number one leading hygiene soap brand, today announced the &#8216;Highlympics&#8217;, a challenge and initiative focusing on preventive health. In collaboration with Doctor Anywhere (DA), the &#8216;Highlympics&#8217; campaign offers fully subsidised health screenings.<\/span><\/p>\n<figure style=\"display: block; width: 100%; margin: 0px; padding: 0px; text-align: center;\" data-width=\"100%\" data-caption=\"Highlympics Logo\" data-caption-display=\"none\"><noscript><img src=\"https:\/\/images.media-outreach.com\/463864\/image-1.jpeg\" alt=\"Highlympics Logo\" width=\"100%\" style=\"width: 100%;margin: 0px\"\/><\/noscript><\/figure>\n<p><img loading=\"lazy\" class=\"size-medium wp-image-38998 alignleft\" src=\"https:\/\/eodishasamachar.com\/en\/wp-content\/uploads\/2024\/03\/image_4-300x157.png\" alt=\"\" width=\"300\" height=\"157\" srcset=\"https:\/\/eodishasamachar.com\/en\/wp-content\/uploads\/2024\/03\/image_4-300x157.png 300w, https:\/\/eodishasamachar.com\/en\/wp-content\/uploads\/2024\/03\/image_4-768x401.png 768w, https:\/\/eodishasamachar.com\/en\/wp-content\/uploads\/2024\/03\/image_4.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\nThis initiative comes at a crucial time in light of findings from a Lifebuoy \u2013 DA preventive health survey which revealed that a staggering 60% of respondents had not undergone any health screenings in the past 12 months. In fact, the prevalence of high blood cholesterol among Singapore residents has been on the rise, marking an increase from the statistics recorded in 2017<sup>3<\/sup>.<\/p>\n<p>Addressing this, the primary goal is to encourage consumers, especially the younger demographic, to foster a proactive mindset towards preventive health and health screenings. The campaign also emphasises that despite a healthy outward appearance, underlying issues may persist due to factors such as diet, stress, and lifestyle choices.<\/p>\n<figure style=\"display: block; float: right; width: 50%; margin: 0px; padding: 0px 10px; text-align: right;\" data-width=\"50%\" data-caption=\"Lifebuoy Antibacterial Body Wash\" data-caption-display=\"block\"><noscript><img src=\"https:\/\/images.media-outreach.com\/463871\/image-2.jpeg\" alt=\"Lifebuoy Antibacterial Body Wash\" width=\"100%\" style=\"width: 100%;margin: 0px\"\/><\/noscript><\/figure>\n<p><i>Lifebuoy Antibacterial Body Wash<\/i><\/p>\n<p><b>Empowering Everyone to Better Protect Their Health<\/b><\/p>\n<p>To ensure accessibility, Lifebuoy has introduced a convenient method: consumers can scan a QR code sticker found on Lifebuoy&#8217;s body wash bottles to register for their fully subsidised health screening through the Doctor Anywhere platform.<\/p>\n<p>&#8220;We aim to make a positive and lasting contribution to the holistic well-being for everyone, advocating for preventive health. With our rich history in germ protection, we are proud to work with Doctor Anywhere to cultivate a proactive mindset that prioritises prevention over cure,&#8221; said<br \/>\n<b>Poh Khim Yin, Global Lead for Lifebuoy<\/b>.<\/p>\n<p>&#8220;Our collaboration with Lifebuoy underscores our commitment to safeguarding the nation&#8217;s health. Through initiatives such as these, we aim to actively address chronic diseases through health screenings, and to empower individuals with knowledge on how to actively manage their health and well-being,&#8221;<b> said Lim Wai Mun, Founder &amp; CEO, Doctor Anywhere.<\/b><\/p>\n<p>&nbsp;<\/p>\n<figure style=\"display: block; width: 100%; margin: 0px; padding: 0px; text-align: center;\" data-width=\"100%\" data-caption=\"'Highlympics' competitors \u2013 Shanti Pereira, Tyen Rasif and Mongchin Yeoh\" data-caption-display=\"block\"><noscript><img src=\"https:\/\/images.media-outreach.com\/463878\/image-3.png\" alt=\"'Highlympics' competitors \u2013 Shanti Pereira, Tyen Rasif and Mongchin Yeoh\" width=\"100%\" style=\"width: 100%;margin: 0px\"\/><\/noscript><figcaption class=\"\" style=\"text-align: left; font-size: 16px; line-height: 24px; display: block; margin: 0px; width: 100%;\"><i>&#8216;Highlympics&#8217; competitors \u2013 Shanti Pereira, Tyen Rasif and Mongchin Yeoh<\/i><\/p>\n<\/figcaption><\/figure>\n<p><b>Introducing The &#8216;Highlympics&#8217;<\/b><\/p>\n<p>The Lifebuoy &#8216;Highlympics&#8217; features prominent participants such as record-breaking national sprinter Shanti Pereira, fitness coach and singer-songwriter Tyen Rasif, and beauty and lifestyle content creator Mongchin Yeoh, better known as Mongabong. The campaign explores the four crucial &#8216;highs&#8217; \u2013 high blood sugar, high blood pressure, high cholesterol, and the often-overlooked &#8216;high-giene&#8217;.<\/p>\n<figure style=\"display: block; width: 100%; margin: 0px; padding: 0px; text-align: center;\" data-width=\"100%\" data-caption=\"Highlympics\" data-caption-display=\"block\"><noscript><img src=\"https:\/\/images.media-outreach.com\/463885\/image-4.png\" alt=\"Highlympics\" width=\"100%\" style=\"width: 100%;margin: 0px\"\/><\/noscript><\/figure>\n<p><i>Highlympics<\/i><\/p>\n<p>The trio of participants engaged in a friendly competition to determine the one with the lowest risk across the three &#8216;highs&#8217;. In addition, they also vied for the best reading in the innovative &#8216;high-giene&#8217; category, utilising a germ detecting scanner to assess microbial presence on their palms, emphasising the importance of optimal hand hygiene in daily life.<\/p>\n<p>Lifebuoy is present in 11% of households in Singapore and is the sixth most chosen brand in the world[1], available in over 100 countries. Since 2010, Lifebuoy has impacted over one billion people across 30 countries by collaborating with NGOs and governments to drive positive change through its large-scale behaviour change programs, which instil positive habits.[2]\n<div>\n<hr align=\"left\" \/>\n<div>[1] Based on Kantar Brand Footprint Report 2023<\/div>\n<\/div>\n<p><b>Hashtag: <\/b>#LifebuoyHighlympics<\/p>\n<p><em>The issuer is solely responsible for the content of this announcement.<\/em><\/p>\n<p><img loading=\"lazy\" style=\"width: 1px; height: 1px;\" src=\"http:\/\/track.media-outreach.com\/index.php\/WebView\/282249\/4121\" alt=\"\" width=\"1\" height=\"1\" \/><\/p>\n<\/div>\n\n<p><a href=\"https:\/\/www.media-outreach.com\/news\/singapore\/2024\/03\/05\/282249\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE &#8211; Media OutReach Newswire &#8211; 5 March 2024 &#8211; Lifebuoy, the world&#8217;s number one leading hygiene soap brand, today announced the &#8216;Highlympics&#8217;, a challenge and initiative focusing on preventive health. In collaboration with Doctor Anywhere (DA), the &#8216;Highlympics&#8217; campaign offers fully subsidised health screenings. This initiative comes at a crucial time in light of &hellip;<\/p>\n","protected":false},"author":1,"featured_media":38998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/38997"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=38997"}],"version-history":[{"count":1,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/38997\/revisions"}],"predecessor-version":[{"id":39021,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/38997\/revisions\/39021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/38998"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=38997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=38997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=38997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}