{"id":35797,"date":"2023-11-02T06:00:00","date_gmt":"2023-11-02T06:00:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2023\/11\/02\/tumis-tegra-lite-comes-to-hyper-realistic-life-in-a-groundbreaking-new-campaign\/"},"modified":"2023-11-03T07:27:34","modified_gmt":"2023-11-03T07:27:34","slug":"tumis-tegra-lite-comes-to-hyper-realistic-life-in-a-groundbreaking-new-campaign","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2023\/11\/02\/tumis-tegra-lite-comes-to-hyper-realistic-life-in-a-groundbreaking-new-campaign\/","title":{"rendered":"TUMI&#8217;s TEGRA-LITE\u00ae Comes to Hyper-Realistic Life In a Groundbreaking New Campaign"},"content":{"rendered":"<p style=\"text-align: justify;\">\n<div lang=\"en\" style=\"text-align: justify;\">\n<p>HONG KONG SAR &#8211;<br \/>\n<a href=\"https:\/\/www.media-outreach.com\" rel=\"sponsored\">Media OutReach<\/a> &#8211; 2 November 2023 &#8211; TUMI, the leading international travel and lifestyle brand, has launched its first 3D Out-of-Home (OOH) advertisement to showcase the exceptionally durable yet lightweight<br \/>\n<b>TEGRA-LITE\u00ae<\/b> collection of hardside luggage. This innovative advertisement leverages the 3D anamorphic billboard technique, which involves manipulating the perspective to create the illusion of a three-dimensional image on a two-dimensional surface. It runs from October 2023 to January 2024 in seven prime locations in Asia-Pacific and the Middle East in the latest example of the brand&#8217;s creativity in engaging with customers.<img loading=\"lazy\" class=\"size-medium wp-image-35798 alignleft\" src=\"https:\/\/eodishasamachar.com\/en\/wp-content\/uploads\/2023\/11\/TUMI_001-300x157.jpg\" alt=\"\" width=\"300\" height=\"157\" srcset=\"https:\/\/eodishasamachar.com\/en\/wp-content\/uploads\/2023\/11\/TUMI_001-300x157.jpg 300w, https:\/\/eodishasamachar.com\/en\/wp-content\/uploads\/2023\/11\/TUMI_001-768x401.jpg 768w, https:\/\/eodishasamachar.com\/en\/wp-content\/uploads\/2023\/11\/TUMI_001.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<figure style=\"display: block; width: 100%; margin: 0px; padding: 0px; text-align: center;\" data-width=\"100%\" data-caption=\"TEGRA-LITE\u00ae 3D Advertisement at Pavilion Kuala Lumpur, Malaysia\" data-caption-display=\"block\"><noscript><img src=\"https:\/\/images.media-outreach.com\/424112\/TUMI-001.jpg\" alt=\"TEGRA-LITE\u00ae 3D Advertisement at Pavilion Kuala Lumpur, Malaysia\" style=\"width: 100%;margin: 0px\"\/><\/noscript><\/figure>\n<p><i>TEGRA-LITE\u00ae 3D Advertisement at Pavilion Kuala Lumpur, Malaysia<\/i><\/p>\n<p>The 30-second advertisement features various components of a<br \/>\n<b>TEGRA-LITE\u00ae International Expandable Carry-On<\/b> coming together in mid-air before the product collides with the surrounding walls, leaving a path of destruction. The striking display of strength and impact performance illustrates the revolutionary Tegris\u00ae material that gives the collection its durability and toughness. Created for use in lifesaving armor, protective sports gear and professional race cars, it is consistent with TUMI&#8217;s high standards of design excellence and is globally exclusive to the brand for use in travel and accessory products. The woven Tegris\u00ae used in the construction of the<br \/>\n<b>TEGRA-LITE\u00ae<\/b> collection, which is also highlighted in the advertisement, further adds to its world-class toughness. The long-lasting build and integration of recycled materials also make<br \/>\n<b>TEGRA-LITE\u00ae<\/b> a more responsible choice for travel.<\/p>\n<figure style=\"display: block; width: 100%; margin: 0px; padding: 0px; text-align: center;\" data-width=\"100%\" data-caption=\"TEGRA-LITE\u00ae 3D Advertisement at Mandarin Oriental, Jakarta in Indonesia\" data-caption-display=\"block\"><img class=\"lazyload\" style=\"width: 100%; margin: 0px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"TEGRA-LITE\u00ae 3D Advertisement at Mandarin Oriental, Jakarta in Indonesia\" data-src=\"https:\/\/images.media-outreach.com\/424105\/TUMI-002.jpg\" \/><noscript><img src=\"https:\/\/images.media-outreach.com\/424105\/TUMI-002.jpg\" alt=\"TEGRA-LITE\u00ae 3D Advertisement at Mandarin Oriental, Jakarta in Indonesia\" style=\"width: 100%;margin: 0px\"\/><\/noscript><\/figure>\n<p><i>TEGRA-LITE\u00ae 3D Advertisement at Mandarin Oriental, Jakarta in Indonesia<\/i><\/p>\n<p>&#8220;At TUMI, we are always looking to innovate and disrupt in how we reach consumers. We&#8217;re thrilled to bring our much-loved TEGRA-LITE\u00ae luggage to our first 3D Out-of-Home ad, which demonstrates the strength and resilience of this high-performance collection featuring the ground breaking Tegris\u00ae technology.&#8221; said Jill Krizelman, SVP Global Marketing and E-Commerce, TUMI.<\/p>\n<p>The 3D advertisement aims to ignite the TUMI brand in the region while reinforcing its performance luxury roots. It launched in Malaysia on October 1, with Indonesia, the Philippines, Korea, Japan, and Dubai to follow. Each urban location was chosen because it is a top travel destination and among the fastest rebounding countries for inbound travelers.<\/p>\n<p><b>Hashtag: <\/b>#TUMI<\/p>\n<p><em>The issuer is solely responsible for the content of this announcement.<\/em><\/p>\n<p><img loading=\"lazy\" style=\"width: 1px; height: 1px;\" src=\"http:\/\/track.media-outreach.com\/index.php\/WebView\/257463\/4121\" alt=\"\" width=\"1\" height=\"1\" \/><\/p>\n<\/div>\n<p style=\"text-align: justify;\">\n<p><a href=\"https:\/\/www.media-outreach.com\/news\/hong-kong\/2023\/11\/02\/257463\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HONG KONG SAR &#8211; Media OutReach &#8211; 2 November 2023 &#8211; TUMI, the leading international travel and lifestyle brand, has launched its first 3D Out-of-Home (OOH) advertisement to showcase the exceptionally durable yet lightweight TEGRA-LITE\u00ae collection of hardside luggage. This innovative advertisement leverages the 3D anamorphic billboard technique, which involves manipulating the perspective to create &hellip;<\/p>\n","protected":false},"author":1,"featured_media":35798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/35797"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=35797"}],"version-history":[{"count":2,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/35797\/revisions"}],"predecessor-version":[{"id":35831,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/35797\/revisions\/35831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/35798"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=35797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=35797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=35797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}