The agency will provide creative & media services to the brand<\/p>\n
New Delhi, 18th September 2023( Odisha Samachar ): Grapes, an integrated communications agency, has won the digital mandate for Siyaram\u2019s, a prominent name in the Indian fabric and garment manufacturing industry. The mandate was won after a multi-agency pitch and the account will be serviced by the agency\u2019s Mumbai office.<\/p>\n
As part of the mandate, Grapes will be handling the brand\u2019s end-to-end digital strategy and digital marketing needs. It will include both creative and media responsibilities. Further, the agency will also be managing Siyaram\u2019s owned media platforms like the brand\u2019s website and social media platforms, in addition to providing SEO services. The partnership aims to leverage the extent of digital tools and techniques to enhance the brand\u2019s visibility, engagement with a wider audience and amplify their digital footprint.<\/p>\n
Mr. N. Gangadhar, V.P. \u2013 Marketing, Siyaram Silk Mills, shared his perspective, “We deeply understand men\u2019s clothing needs and have made it our mission to deliver products and an experience that resonates with the modern gentleman. We have always believed in being at the cuttingedge of innovation and technology, and this new partnership with Grapes is a step in that direction. Strengthening our digital presence opens up new and exciting avenues to engage with our customers. We are confident that this partnership will be significant in our journey of transformation.”<\/p>\n
Commenting on the partnership, Shradha Agarwal, Co-Founder & CEO, Grapesexpressed, \u201cSiyaram\u2019s has a rich legacy and a profound understanding of the textile industry, and we are thrilled to partner with a brand synonymous with high fashion in India and across the globe. Our team is geared up to work hand-in-hand with Siyaram\u2019s to shape the future of their online visibility and redefine their digital narrative through a targeted, relevant and consistent communication strategy.”<\/p>\n
About Siyaram Silk Mills Ltd<\/p>\n
Siyaram Silk Mills Ltd is the largest producer of blended high fashion suiting\u2019s, shirtings and apparels. Siyaram\u2019s portfolio doesn\u2019t limit to this, they are into garments and home furnishing too. Popular brandslike Oxemberg, J. Hampstead and Cadini are part of Siyaram\u2019s as well. The leaders in fashion business forover 4 decades producing over 80 million meters of fabrics per annum with an unparalleled network ofover 1 lac retailers across India. Siyaram\u2019s belief inproviding value for money products to its customersis the reason behind it having the pan India customer trust. And today, with its brand positioning \u2018Comehome to Siyaram\u2019s\u2019 has drawn attention and acceptance amongst Indians in India as well as abroad.<\/p>\n