{"id":34346,"date":"2023-09-11T07:30:00","date_gmt":"2023-09-11T07:30:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2023\/09\/11\/determinant-debuts-new-cotton-waterless-dye-technology-collection\/"},"modified":"2023-09-13T11:43:29","modified_gmt":"2023-09-13T11:43:29","slug":"determinant-debuts-new-cotton-waterless-dye-technology-collection","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2023\/09\/11\/determinant-debuts-new-cotton-waterless-dye-technology-collection\/","title":{"rendered":"DETERMINANT Debuts New Cotton Waterless Dye Technology Collection"},"content":{"rendered":"<p style=\"text-align: justify;\">\n<div lang=\"en\" style=\"text-align: justify;\">\n<p><a href=\"https:\/\/apc01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fshop.detshirts.com%2F&amp;data=05%7C01%7Cnatalie.y.wong%40thisisgusto.com%7Cc9b824a7f55a420f304808db9d6c9139%7Cae43bdb76c8d4486b5a328122554c445%7C0%7C0%7C638276861844497954%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=htepoUkORRpkK5EY6smQ0DJaxj6bLZEF5wGrWQHLS3w%3D&amp;reserved=0\" rel=\"sponsored\"><br \/>\n<span style=\"color: #696969;\">HONG KONG SAR &#8211; <\/span><\/a><a style=\"box-sizing: border-box; color: #007bff; text-decoration: none; background-color: transparent; padding: 0px; overflow-wrap: break-word; max-width: 100%;\" href=\"https:\/\/www.media-outreach.com\/\" rel=\"sponsored\">Media OutReach<\/a><span style=\"color: #696969;\"> &#8211; 11 September 2023 &#8211; <\/span> DETERMINANT \u2014 a men&#8217;s shirt and apparel brand focused on functional technology, exceptional quality and modern style \u2014 proudly unveils its debut Cotton Waterless Dye collection, showcasing a ground breaking innovation that boldly reimagines the textile industry&#8217;s reliance on water.<\/p>\n<figure class=\"\" style=\"display: block; width: 100%; margin: 0px; padding: 0px; text-align: center;\" data-width=\"100%\" data-caption=\"DET Store 3.jpg\" data-caption-display=\"none\"><noscript><img src=\"https:\/\/images.media-outreach.com\/404329\/DET-Store-3.jpg#image-404329\" alt=\"DET Store 3.jpg\" style=\"width: 100%;margin: 0px\"\/><\/noscript><img loading=\"lazy\" class=\"size-medium wp-image-34347 alignleft\" src=\"https:\/\/eodishasamachar.com\/en\/wp-content\/uploads\/2023\/09\/DET_Store_3-300x157.jpg\" alt=\"\" width=\"300\" height=\"157\" srcset=\"https:\/\/eodishasamachar.com\/en\/wp-content\/uploads\/2023\/09\/DET_Store_3-300x157.jpg 300w, https:\/\/eodishasamachar.com\/en\/wp-content\/uploads\/2023\/09\/DET_Store_3-768x401.jpg 768w, https:\/\/eodishasamachar.com\/en\/wp-content\/uploads\/2023\/09\/DET_Store_3.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<p>With a vision to set the foundation for a zero-waste future by taking a holistic approach to creating value for people and the planet, 360BETTER is DETERMINANT&#8217;s sustainability strategy. 360BETTER buildsbold new standards that redefine the &#8220;conscious clothing&#8221; industry, and covers five key topics of focus by 2025:<\/p>\n<p>&#8211; Championing water stewardship<\/p>\n<p>&#8211; Reducing textile waste<\/p>\n<p>&#8211; Rethinking packaging<\/p>\n<p>&#8211; Extending the life of our clothing<\/p>\n<p>&#8211; Empowering social mobility<\/p>\n<p>Their first focus is water conservation and stewardship. With global water scarcity on the rise, DETERMINANT is taking bold actions to revolutionize the fashion industry&#8217;s textile-manufacturing practices through innovation and collaboration with ECOHUES. Till now, 65% of all water used in cotton clothing production goes towards the textile dyeing process. The new cotton waterless dyeing technology offers breakthrough features including:<\/p>\n<ul>\n<li>the use of a<br \/>\n<b>green, recyclable organic solvent<\/b> instead of water as the medium for reactive dyeing, completely displacing the huge amounts of water needed to dye and wash off excess color in traditional water-bath dyeing<\/li>\n<\/ul>\n<ul>\n<li>with more than 99% of the green solvents reused and zero hazardous chemical residuals discharged, this<br \/>\n<b>technique is safe and environmentally friendly<\/b><\/li>\n<\/ul>\n<ul>\n<li>the dye utilization rate of reactive dyeing is typically only 60-70%; whereas ECOHUES&#8217; innovation has a dye<br \/>\n<b>utilization rate of 97%<\/b><\/li>\n<\/ul>\n<ul>\n<li>a<br \/>\n<b>significant reduction of resources<\/b>: water consumption (reduced by 100%) and energy consumption (reduced by 39.26%) in the fabric dyeing process.<\/li>\n<\/ul>\n<p>The debut of the new Cotton Waterless Dye collection is marked with the launch of the &#8220;Lead The Wave Forward&#8221; campaign, focused on prioritizing water-conservation education. This campaign seeks to raise consumer awareness of fashion&#8217;s water footprint, and how conscious wardrobe choices can lower environmental impact. DETERMINANT&#8217;s proposition is that consumers shouldn&#8217;t need to pay a green premium to make green choices. That&#8217;s why the Waterless Dye collection offers the same quality, performance, and design, at the same price as regular products.<\/p>\n<p>The &#8220;Lead The Wave Forward&#8221; campaign supports its Strategic Charity Partner, A Drop of Life, through a donation drive. Affiliated campaign partners include: Central Market, CITA, Lab Concept, Redress, Sustainable Fashion Business Consortium, Shan Shui Conservation Center, Slowood, Y.L. Yang Foundation.<\/p>\n<p><b>Hashtag: <\/b>#DETERMINANT<\/p>\n<p><em>The issuer is solely responsible for the content of this announcement.<\/em><\/p>\n<\/div>\n<p style=\"text-align: justify;\">\n\n<p><a href=\"https:\/\/www.media-outreach.com\/news\/hong-kong\/2023\/09\/11\/244848\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HONG KONG SAR &#8211; Media OutReach &#8211; 11 September 2023 &#8211; DETERMINANT \u2014 a men&#8217;s shirt and apparel brand focused on functional technology, exceptional quality and modern style \u2014 proudly unveils its debut Cotton Waterless Dye collection, showcasing a ground breaking innovation that boldly reimagines the textile industry&#8217;s reliance on water. With a vision to &hellip;<\/p>\n","protected":false},"author":1,"featured_media":34347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/34346"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=34346"}],"version-history":[{"count":1,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/34346\/revisions"}],"predecessor-version":[{"id":34440,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/34346\/revisions\/34440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/34347"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=34346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=34346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=34346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}