{"id":33200,"date":"2023-07-20T11:20:00","date_gmt":"2023-07-20T11:20:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/?p=33200"},"modified":"2023-07-20T12:44:40","modified_gmt":"2023-07-20T12:44:40","slug":"sk-ii-invites-you-to-sk-ii-secret-key-house-to-celebrate-world-pitera-month","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2023\/07\/20\/sk-ii-invites-you-to-sk-ii-secret-key-house-to-celebrate-world-pitera-month\/","title":{"rendered":"SK-II Invites You To \u2018SK-II SECRET KEY HOUSE\u2019 To Celebrate World PITERA\u2122 Month"},"content":{"rendered":"<p style=\"text-align: justify;\">\n<div lang=\"en\" style=\"text-align: justify;\">\n<p>TOKYO, JAPAN &#8211;<br \/>\n<a href=\"https:\/\/www.media-outreach.com\/\" rel=\"sponsored\">Media OutReach<\/a> &#8211; 20 July 2023 &#8211; This World PITERA\u2122 Month, global prestige skincare brand SK-II hands you the keys to a never-seen-before exhibition<br \/>\n<b>&#8220;SK-II SECRET KEY HOUSE&#8221;<\/b> to unlock its best-kept secrets behind<br \/>\n<b>PITERA\u2122, the Secret Key to Crystal Clear Skin*.<\/b><\/p>\n<figure style=\"display: block; width: 100%; margin: 0px; padding: 0px; text-align: center;\" data-width=\"100%\"><noscript><img src=\"https:\/\/images.media-outreach.com\/386892\/image_1.jpeg\" alt=\"\" style=\"width: 100%;margin: 0px\"\/><\/noscript><\/figure>\n<p>For decades, SK-II iconic and exclusive skincare ingredient<br \/>\n<b>PITERA\u2122 <\/b>has transformed the skin of millions of women, including some of the world&#8217;s most renowned ones. It has empowered women to choose their skin destinies. Yet, after many years, PITERA\u2122 remains elusive to many. Until now.<\/p>\n<p>Following last year&#8217;s global-scale, one-day celebration of PITERA\u2122 at &#8216;World PITERA\u2122 Day&#8217; in Tokyo, Japan, SK-II is taking things to a whole new level by launching<br \/>\n<b>&#8220;SK-II SECRET KEY HOUSE&#8221;<\/b> exhibition as part of its<br \/>\n<b>World PITERA\u2122 Month<\/b>, a month-long transformational journey powered by<br \/>\n<b>PITERA\u2122,<\/b><br \/>\n<b>The Secret Key to Crystal Clear Skin*.<\/p>\n<p><\/b><img loading=\"lazy\" class=\"size-medium wp-image-33201 alignleft\" src=\"https:\/\/eodishasamachar.com\/en\/wp-content\/uploads\/2023\/07\/1689823207_image_1-300x157.jpeg\" alt=\"\" width=\"300\" height=\"157\" srcset=\"https:\/\/eodishasamachar.com\/en\/wp-content\/uploads\/2023\/07\/1689823207_image_1-300x157.jpeg 300w, https:\/\/eodishasamachar.com\/en\/wp-content\/uploads\/2023\/07\/1689823207_image_1-768x401.jpeg 768w, https:\/\/eodishasamachar.com\/en\/wp-content\/uploads\/2023\/07\/1689823207_image_1.jpeg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Located in STANDBY, BA-TSU ART GALLERY in Tokyo, the<br \/>\n<b>&#8216;SK-II SECRET KEY HOUSE&#8217;<\/b> will hold<br \/>\n<b>ten of SK-II&#8217;s best-kept secrets<\/b> which visitors can unlock by immersing themselves into multi-sensorial impactful artistic installations of PITERA\u2122.<\/p>\n<p>The<br \/>\n<b>SK-II SECRET KEY HOUSE<\/b> will be joined by some of the world&#8217;s biggest names in beauty, featuring<br \/>\n<b>exclusive appearances<\/b> from SK-II&#8217;s global celebrity ambassadors including Japanese actress<br \/>\n<b>Haruka Ayase,<\/b> award-winning Chinese actress<br \/>\n<b>Tang Wei<\/b>,<br \/>\n<b>MINA<\/b> of global girl group TWICE and Chinese actress<br \/>\n<b>Qiu Tian<\/b>.<\/p>\n<p><i>&#8220;I am looking forward to unlocking new secrets about SK-II and PITERA\u2122 at SK-II SECRET KEY HOUSE that even after more than 10 years with the brand I don&#8217;t know about,&#8221; <\/i><b>said Haruka Ayase,<\/b><br \/>\n<i>&#8220;I&#8217;m always excited to discover more about PITERA\u2122 and how it can transform skin to Crystal Clear.&#8221; <\/i><\/p>\n<p><i>&#8220;I&#8217;m particularly eager about joining the SK-II SECRET KEY HOUSE because it marks the first time that I&#8217;ll be meeting and interacting with PITERA\u2122 fans in-person as SK-II&#8217;s ambassador,&#8221;<\/i><br \/>\n<b>said MINA<\/b>.<br \/>\n<i>&#8220;I can&#8217;t wait to share the story of my transformational skin journey \u2013 I might even include more secrets of my own!&#8221;<\/i><\/p>\n<p><i>&#8220;PITERA\u2122 has remained unchanged for over 40 years. Yet, its miracles on skin continue to unfold and its secrets are endless. For the first time in SK-II&#8217;s history, we will be handing our consumers the keys to unlock the biggest, most closely guarded secrets behind SK-II and our iconic PITERA\u2122,&#8221;<\/i> shared<br \/>\n<b>Sue Kyung Lee, CEO, Global SK-II. <\/b><i>&#8220;We hope to continue inspiring women to choose their skin destiny by embarking on their own journey to unlock Crystal Clear Skin transformation with PITERA\u2122, The Secret Key.&#8221;<\/i><\/p>\n<p><b>The SK-II SECRET KEY HOUSE will be open to the public for 2 days only on July 29<\/b><b><sup>th<\/sup><\/b><b> and July 30<\/b><b><sup>th <\/sup><\/b><b>2023 with limited access.<\/b><\/p>\n<p><b>SK-II SECRET KEY HOUSE:<\/b><\/p>\n<p><b>Saturday July 29<\/b><b><sup>th<\/sup><\/b><b> and Sunday July 30<\/b><b><sup>th<\/sup><\/b><\/p>\n<p><b>11:00am to 10:00pm<\/b><\/p>\n<p><b>5-ch\u014dme-11-5 Jing\u016bmae, Shibuya City, Tokyo 150-0001, Japan<\/b><\/p>\n<p><i>*With regular use<\/i><\/p>\n<p><b>Hashtag: <\/b>#SKII<\/p>\n<p><em>The issuer is solely responsible for the content of this announcement.<\/em><\/p>\n<\/div>\n<p style=\"text-align: justify;\">\n\n<p><a href=\"https:\/\/www.media-outreach.com\/news\/japan\/2023\/07\/20\/234082\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TOKYO, JAPAN &#8211; Media OutReach &#8211; 20 July 2023 &#8211; This World PITERA\u2122 Month, global prestige skincare brand SK-II hands you the keys to a never-seen-before exhibition &#8220;SK-II SECRET KEY HOUSE&#8221; to unlock its best-kept secrets behind PITERA\u2122, the Secret Key to Crystal Clear Skin*. For decades, SK-II iconic and exclusive skincare ingredient PITERA\u2122 has &hellip;<\/p>\n","protected":false},"author":1,"featured_media":33201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/33200"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=33200"}],"version-history":[{"count":2,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/33200\/revisions"}],"predecessor-version":[{"id":33232,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/33200\/revisions\/33232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/33201"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=33200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=33200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=33200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}