{"id":32879,"date":"2023-07-05T02:00:00","date_gmt":"2023-07-05T02:00:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2023\/07\/05\/tumi-launches-immersive-essentially-beautiful-pop-up-in-seoul\/"},"modified":"2023-07-05T02:00:00","modified_gmt":"2023-07-05T02:00:00","slug":"tumi-launches-immersive-essentially-beautiful-pop-up-in-seoul","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2023\/07\/05\/tumi-launches-immersive-essentially-beautiful-pop-up-in-seoul\/","title":{"rendered":"TUMI Launches Immersive Essentially Beautiful Pop-Up in Seoul"},"content":{"rendered":"<p> \n<\/p>\n<div lang=\"en\">\n<p>        HONG KONG SAR &#8211;<br \/>\n<a href=\"https:\/\/www.media-outreach.com\/\" rel=\"sponsored\">Media OutReach<\/a> &#8211; 5 July 2023 &#8211; TUMI is celebrating its Fall 2023 collection with a pop-up experience open to the public from July 3-15 at Seoul&#8217;s Lotte World Mall Atrium (1F). Taking inspiration from the signature contours and cutting-edge craftsmanship of the travel and lifestyle brand&#8217;s iconic 19 Degree hardside luggage, the immersive experience serves as the exclusive launch of the season&#8217;s full collection. Modern installations and artwork provide a stunning backdrop to the design and features of each new piece and highlight how true beauty lies in the details.<\/p>\n<p><i><\/p>\n<figure data-width=\"100%\" style=\"display: block;width: 100%;margin: 0px;padding: 0px;text-align: center\" align=\"center\"><img alt=\"The Fall 2023 Essentially Beautiful Pop-Up at Seoul's Lotte World Mall Atrium (1F). Opens daily at 10:30 - 22:00 from July 3 to 15, 2023\" style=\"width: 100%;margin: 0px\" data-src=\"https:\/\/images.media-outreach.com\/381348\/The-Fall-2023-Essentially-Beauti.JPG#image-381348\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"\/><noscript><img src=\"https:\/\/images.media-outreach.com\/381348\/The-Fall-2023-Essentially-Beauti.JPG#image-381348\" alt=\"The Fall 2023 Essentially Beautiful Pop-Up at Seoul's Lotte World Mall Atrium (1F). Opens daily at 10:30 - 22:00 from July 3 to 15, 2023\" style=\"width: 100%;margin: 0px\"\/><\/noscript><figcaption data-display=\"block\" style=\"text-align: left;font-size: 16px;line-height: 24px;display: block;margin: 0px;width: 100%\" class=\"\">\n<p><i><br \/>\n          <i>The<br \/>\n            <b>Fall 2023 Essentially Beautiful Pop-Up <\/b>at Seoul&#8217;s Lotte World Mall Atrium (1F).<\/i><br \/>\n          <i>Opens daily at 10:30 &#8211; 22:00 from July 3 to 15, 2023<\/i> <\/i><\/p>\n<\/figcaption><\/figure>\n<p><\/i><br \/>\n<br \/>Both design excellence and performance luxury are integral to TUMI&#8217;s DNA, resulting in products that not only look good but also exceed expectations when it comes to function, durability and sustainability. The<br \/>\n<b>Fall 2023 Essentially Beautiful Pop-Up <\/b>brings these elements together with a sculptural facade styled after the contours of the TUMI 19 Degree Aluminum and a series of installations that explore the creative and cultural universe of TUMI&#8217;s Hypercraft design concept. Defined as being hyper-focused on quality and high performance through elevated craftsmanship and innovation, Hypercraft perfectly characterizes TUMI&#8217;s approach to design and sets the tone for this must-see pop-up.\n<\/p>\n<p><figure data-width=\"100%\" style=\"display: block;width: 100%;margin: 0px;padding: 0px;text-align: center\" align=\"center\" class=\"\">\n  <img alt=\"South Korean pro footballer and TUMI Crew member Son Heung-min attended the Fall 2023 Essentially Beautiful Pop-Up\u2019s launch event on July 3, 2023\" style=\"width: 100%;margin: 0px\" data-src=\"https:\/\/images.media-outreach.com\/381355\/TUMI-Sonny-Essentially-Beautiful.jpg#image-381355\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"\/><noscript><img src=\"https:\/\/images.media-outreach.com\/381355\/TUMI-Sonny-Essentially-Beautiful.jpg#image-381355\" alt=\"South Korean pro footballer and TUMI Crew member Son Heung-min attended the Fall 2023 Essentially Beautiful Pop-Up\u2019s launch event on July 3, 2023\" style=\"width: 100%;margin: 0px\"\/><\/noscript><figcaption data-display=\"block\" class=\"\" style=\"text-align: left;font-size: 16px;line-height: 24px;display: block;margin: 0px;width: 100%\">\n<p>\n      <i>South Korean pro footballer and TUMI Crew member Son Heung-min attended the Fall 2023 Essentially Beautiful Pop-Up\u2019s launch event on July 3, 2023<\/i>\n    <\/p>\n<\/figcaption><\/figure>\n<p>One of the key highlights of the pop-up is a locker-inspired display featuring collectibles and merchandise signed by South Korean pro footballer and TUMI Crew member Son Heung-min. Another zone dedicated to the modern Tegra-Lite\u00ae collection features a tunnel crafted of colored Tegris, the exceptionally strong material used in hardside pieces, that makes for a unique photo opportunity.\n<\/p>\n<p><figure data-width=\"100%\" style=\"display: block;width: 100%;margin: 0px;padding: 0px;text-align: center\" align=\"center\" class=\"roo-ed-selection\">\n  <img alt=\"The TUMI Hypercraft Sculpture paying tribute to TUMI's iconic 19 Degree design\" style=\"width: 100%;margin: 0px\" data-src=\"https:\/\/images.media-outreach.com\/381362\/The-TUMI-Hypercraft-Sculpture-pa.jpg#image-381362\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"\/><noscript><img src=\"https:\/\/images.media-outreach.com\/381362\/The-TUMI-Hypercraft-Sculpture-pa.jpg#image-381362\" alt=\"The TUMI Hypercraft Sculpture paying tribute to TUMI's iconic 19 Degree design\" style=\"width: 100%;margin: 0px\"\/><\/noscript><figcaption data-display=\"block\" class=\"\" style=\"text-align: left;font-size: 16px;line-height: 24px;display: block;margin: 0px;width: 100%\">\n<p>\n      <i><br \/>\n        <i>The TUMI Hypercraft Sculpture paying tribute to TUMI&#8217;s iconic 19 Degree design<\/i> <\/i>\n    <\/p>\n<\/figcaption><\/figure>\n<p>Perhaps most striking is the multidirectional perspective sculpture by American artist and Perceptual Art pioneer<br \/>\n<a href=\"https:\/\/www.instagram.com\/perceptual_art\/\" rel=\"sponsored\">Michael Murphy<\/a> that pays tribute to TUMI&#8217;s iconic 19 Degree design. The artwork, titled TUMI Hypercraft Sculpture, made of seemingly disorganized suspended elements, takes pride of place in the center of the pop-up and plays on the viewer&#8217;s perception, creating an illusion of a 19 Degree Aluminum piece morphing into the TUMI logo letter &#8220;T&#8221; as you walk around it.\n<\/p>\n<p>The pop-up experience also highlights TUMI&#8217;s latest collection launch, Alpha X, and the innovative material that makes it even more durable than the signature Alpha. The display uses the collection&#8217;s raw material to create an eye-catching Alpha X-themed wall.\n<\/p>\n<p>&#8220;We&#8217;re thrilled to be presenting a manifestation of our brand and the Fall 2023 collection through the<br \/>\n<b>Fall 2023 Essentially Beautiful Pop-Up<\/b>,&#8221; said Victor Sanz, Creative Director, TUMI. &#8220;TUMI&#8217;s relentless pursuit of excellence and passion for what we do is displayed beautifully through the installations. Collaborating with Michael Murphy and Son Heung-min underlines our obsession with finding beauty in the details and constantly elevating performance.&#8221;\n<\/p>\n<p>&#8220;I&#8217;m thrilled to be a part of TUMI&#8217;s pop-up \u2013 and even more so that we&#8217;re in my home country. Excited that everyone gets to experience the Essentially Beautiful campaign in this special place,&#8221; said Son Heung-min.\n<\/p>\n<p>Opening festivities kicked off with a private VIP event alongside a guest appearance by Son Heung-min greeting the attending media and TUMI fans.\n<\/p>\n<p>Visit the<br \/>\n<b>TUMI Fall 2023 Essentially Beautiful Pop-Up<\/b> from July 3-15, 2023, between 10:30-22:00 at Lotte World Mall Atrium (1F) and discover the full Fall 2023 collection at TUMI.com.\n<\/p>\n<p><b>Hashtag: <\/b>#TUMI<\/p>\n<p>\n            <em>The issuer is solely responsible for the content of this announcement.<\/em>\n        <\/p>\n<\/p><\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/>\n<br \/><a href=\"https:\/\/www.media-outreach.com\/news\/hong-kong\/2023\/07\/05\/230379\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HONG KONG SAR &#8211; Media OutReach &#8211; 5 July 2023 &#8211; TUMI is celebrating its Fall 2023 collection with a pop-up experience open to the public from July 3-15 at Seoul&#8217;s Lotte World Mall Atrium (1F). Taking inspiration from the signature contours and cutting-edge craftsmanship of the travel and lifestyle brand&#8217;s iconic 19 Degree hardside &hellip;<\/p>\n","protected":false},"author":1,"featured_media":32880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/32879"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=32879"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/32879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/32880"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=32879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=32879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=32879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}