{"id":28973,"date":"2022-12-21T09:15:00","date_gmt":"2022-12-21T09:15:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2022\/12\/21\/global-c-pop-artist-tia-lee-lee-yu-fen-selects-teens-key-as-the-first-empowerher-beneficiary-organization-following-resounding-success-of-goodbye-princess-mv\/"},"modified":"2022-12-22T15:51:28","modified_gmt":"2022-12-22T15:51:28","slug":"global-c-pop-artist-tia-lee-lee-yu-fen-selects-teens-key-as-the-first-empowerher-beneficiary-organization-following-resounding-success-of-goodbye-princess-mv","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2022\/12\/21\/global-c-pop-artist-tia-lee-lee-yu-fen-selects-teens-key-as-the-first-empowerher-beneficiary-organization-following-resounding-success-of-goodbye-princess-mv\/","title":{"rendered":"Global C-pop Artist Tia Lee (Lee Yu Fen) Selects Teen\u2019s Key as the First #EmpowerHer Beneficiary Organization Following Resounding Success of &#8220;Goodbye Princess&#8221; MV"},"content":{"rendered":"\n<div lang=\"en\">\n<p>HONG KONG SAR &#8211;<br \/>\n<a href=\"https:\/\/www.media-outreach.com\/\" rel=\"sponsored\">Media OutReach<\/a> &#8211; 21 December 2022 &#8211; Tia Lee (Lee Yu Fen), a global C-POP singer, film and television actress, and fashion icon, has selected young women&#8217;s charity Teen&#8217;s Key in Hong Kong as the first beneficiary organization under the global<br \/>\n<a href=\"https:\/\/youtu.be\/gK7ldOO1wAM\" rel=\"sponsored\">#EmpowerHer<b> <\/b>campaign<\/a>.<br \/>\n<b><\/b><\/p>\n<p>This follows the breakthrough success of Tia&#8217;s<br \/>\n<a href=\"https:\/\/youtu.be\/VwxtUuZYsuY\" rel=\"sponsored\"><i>&#8220;Goodbye Princess&#8221;<\/i> music video (MV)<\/a>, which achieved over 1 million views within 10 hours after its worldwide premiere. As of now,<br \/>\n<i>&#8220;Goodbye Princess&#8221;<\/i> has garnered overwhelming support with more than 58 million views on YouTube within 12 days, far exceeding all previous global C-pop records. The overwhelming response underscores the borderless resonance of both the song and #EmpowerHer&#8217;s &#8216;Female Empowers Female&#8217; initiative, marking Tia as a tireless advocate for female empowerment.<img loading=\"lazy\" class=\"size-medium wp-image-28954 alignleft\" src=\"https:\/\/eodishasamachar.com\/en\/wp-content\/uploads\/2022\/12\/1671523604_image_1-300x157.png\" alt=\"\" width=\"300\" height=\"157\" srcset=\"https:\/\/eodishasamachar.com\/en\/wp-content\/uploads\/2022\/12\/1671523604_image_1-300x157.png 300w, https:\/\/eodishasamachar.com\/en\/wp-content\/uploads\/2022\/12\/1671523604_image_1-768x401.png 768w, https:\/\/eodishasamachar.com\/en\/wp-content\/uploads\/2022\/12\/1671523604_image_1.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<figure style=\"display: block; width: 100%; margin: 0px; padding: 0px; text-align: center;\" data-width=\"100%\"><noscript><img src=\"https:\/\/images.media-outreach.com\/313029\/EmpowerHer-TiaLee.png\" alt=\"Tia is a tireless advocate for female empowerment\" style=\"width: 100%;margin: 0px\"\/><\/noscript><\/figure>\n<p><i>Tia is a tireless advocate for female empowerment<\/i><\/p>\n<p>Tia Lee said, &#8220;I am so grateful for all the love and support for<br \/>\n<i>&#8216;Goodbye Princess&#8217;<\/i>. I created it as a reminder that it is time for all of us \u2013 especially women \u2013 to embrace our strengths and rise up against the challenges that are holding us back. It takes a joint effort to achieve a truly inclusive and empowered world for all, which is why it&#8217;s so important that we all do our part to support charities and organisations like Teen&#8217;s Key in Hong Kong, who are doing incredible work in helping girls and women in need.&#8221;<\/p>\n<p><b><u>The Resonant <\/u><\/b><b><u>#EmpowerHer Campaign and What&#8217;s Next<\/u><\/b><b><u><\/u><\/b><\/p>\n<p>The #EmpowerHer campaign is one of the biggest initiatives in the world to support female empowerment. For every viewing benchmark hit for the<br \/>\n<i>&#8220;Goodbye Princess&#8221;<\/i> MV, a donation will be made to selected beneficiaries of the campaign, up to a maximum total of<br \/>\n<b>HKD3.8 million<\/b>. This figure was chosen for its significance for the upcoming International Women&#8217;s Day, which falls on the 8<sup>th<\/sup> of March 2023.<\/p>\n<p>Teen&#8217;s Key Hong Kong will be the first beneficiary organization after Tia personally pledged to support the empowerment of women worldwide. The MV&#8217;s views have an unprecedented number of views, reinforcing its meteoric rise \u2013 and the views are still pouring in. Other beneficiaries include the<br \/>\n<b>Daughters Of Tomorrow <\/b>in Singapore and<br \/>\n<b>Beats by Girlz<\/b> and<br \/>\n<b>Women in Music<\/b> in the United States, as well as others to be named across the globe.<\/p>\n<p>&#8220;We are proud and thankful to be the first recipient of the #EmpowerHer campaign, which represents everything that we believe in and fight for here at Teen&#8217;s Key \u2013 empowering young women to follow their own dreams. These funds will go a long way to supporting our work and enabling us to help more young women &amp; girls. More importantly, we hope that the campaign&#8217;s message will spread throughout the world and inspire everyone to believe in themselves,&#8221; said<br \/>\n<b>Rachel Chow, Resource Development Manager, Teen&#8217;s Key Hong Kong<\/b>.<\/p>\n<p><b><u>The Power of the Global #EmpowerHerDance<\/u><\/b><b><u> Inspi<\/u><\/b><b><u>res Awareness Through Dance with the Most Popular TikTokers in Australia, New Zealand, Middle East and the UK leading the charge<\/u><\/b><\/p>\n<p>International female dancers and prominent influencers around the world have rallied around the #EmpowerHer movement through the #EmpowerHerDance dance challenge, which was inspired by<br \/>\n<i>&#8220;Goodbye Princess&#8221;<\/i> and has taken TikTok by storm.<\/p>\n<p>Australia&#8217;s most popular creator on TikTok last year,<br \/>\n<a href=\"https:\/\/www.tiktok.com\/@thexhan\/video\/7175077996406066434?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7160868598431860226\" rel=\"sponsored\">Hannah Balanay<\/a> was the first to cover the song&#8217;s distinctive choreography with the signature &#8216;goodbye&#8217; hand wave, followed by<br \/>\n<a href=\"https:\/\/www.tiktok.com\/@judaxx\/video\/7175396881982360834?\" rel=\"sponsored\">Judah Metu-Teakura in New Zealand,<\/a><br \/>\n<a href=\"https:\/\/www.instagram.com\/reel\/CmHBfmUp9CB\/\" rel=\"sponsored\">J Lou in Hong Kong,<\/a><br \/>\n<a href=\"https:\/\/www.tiktok.com\/@leen_mohd98\/video\/7177406192539421954\" rel=\"sponsored\">and Leen Mohammed from the Middle East<\/a> whom are all the most popular TikTokers\/KOLs in their respective regions.<br \/>\n<a href=\"https:\/\/www.tiktok.com\/@thistrippyhippie\/video\/7178815344499281157?is_copy_url=1&amp;is_from_webapp=v1&amp;lang=en\" rel=\"sponsored\">Evie Meg from the UK<\/a> has also joined the challenge.<br \/>\n<a href=\"https:\/\/www.instagram.com\/reel\/CmHBfmUp9CB\/\" rel=\"sponsored\">J Lou&#8217;s #EmpowerHerDance Challenge IR Reel<\/a> video received more than 230,000 views within 24 hours, while<br \/>\n<a href=\"https:\/\/www.tiktok.com\/@leen_mohd98\/video\/7177406192539421954\" rel=\"sponsored\">Leen Mohammed&#8217;s TikTok #EmpowerHerDance Challenge video<\/a> received more than 270,000 views within 24 hours of release. With people across the globe having viewed their dance videos to date, new covers continue to be posted on the platforms every day under the #EmpowerHerDance hashtag as more step up for the cause.<\/p>\n<figure class=\"\" style=\"display: block; width: 100%; margin: 0px; padding: 0px; text-align: center;\" data-width=\"100%\"><a href=\"https:\/\/www.tiktok.com\/@thexhan\/video\/7175077996406066434?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7160868598431860226\" rel=\"sponsored\"><img class=\"lazyload\" style=\"width: 100%; margin: 0px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"(From Left) Hannah Balanay in Australia, J Lou in Hong Kong, and Leen Mohammed from the Middle Eas\" data-src=\"https:\/\/images.media-outreach.com\/313036\/EmpowerHerDance.jpg\" \/><noscript><img src=\"https:\/\/images.media-outreach.com\/313036\/EmpowerHerDance.jpg\" alt=\"(From Left) Hannah Balanay in Australia, J Lou in Hong Kong, and Leen Mohammed from the Middle Eas\" style=\"width: 100%;margin: 0px\"\/><\/noscript><\/a><\/figure>\n<p><b><u><\/p>\n<p>The Ingenious &#8220;<i>Goodbye Princess<\/i>&#8221; Pre-Release Campaign Sets a New C-pop Record \u2013 Accumulated over 100 Million Views Globally Within a Month <\/u><\/b><\/p>\n<p>Last month, the pre-release campaign for &#8220;<i>Goodbye Princess<\/i>&#8221; featured a 6-part animation series that told the story of Tia&#8217;s journey in the music and entertainment industries, as well as her subsequent reinvention.<\/p>\n<p>The ingenious pre-release campaign combining animation, music and fashion videography set an unprecedented C-pop pre-release record of more than 100 million views within a month. The pre-release campaign is on track to become the most successful engagement campaign of all time by a C-pop artiste.<\/p>\n<p>The full series and complementing fashion videography can be watched on<br \/>\n<a href=\"https:\/\/www.youtube.com\/playlist?list=PLMEhj-AvvXvBIjICUGgQQPYXfJNnbV-VG\" rel=\"sponsored\">Tia&#8217;s social media channel.<\/a><\/p>\n<p><b>Official press materials: <\/b><\/p>\n<p><b>Tia Lee Official Channels:<\/b><\/p>\n<p>Instagram @leeyufen:<br \/>\n<a href=\"https:\/\/www.instagram.com\/leeyufen\/\" rel=\"sponsored\">https:\/\/www.instagram.com\/leeyufen\/<\/a><\/p>\n<p>YouTube:<br \/>\n<a href=\"https:\/\/www.youtube.com\/@tialeeofficial\/\" rel=\"sponsored\">https:\/\/www.youtube.com\/@tialeeofficial\/<\/a><\/p>\n<p>Facebook:<br \/>\n<a href=\"https:\/\/www.youtube.com\/@tialeeofficial\/\" rel=\"sponsored\">https:\/\/www.facebook.com\/leeyufentialee\/<\/a><\/p>\n<p>Weibo:<br \/>\n<a href=\"https:\/\/weibo.com\/u\/1396928042\/\" rel=\"sponsored\">https:\/\/weibo.com\/u\/1396928042\/<\/a><\/p>\n<p><b>Hashtag: <\/b>#TiaLee #EmpowerHer #EmpowerHerDance<\/p>\n<p><em>The issuer is solely responsible for the content of this announcement.<\/em><\/p>\n<\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n\n<p><a href=\"https:\/\/www.media-outreach.com\/news\/hong-kong\/2022\/12\/21\/188597\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HONG KONG SAR &#8211; Media OutReach &#8211; 21 December 2022 &#8211; Tia Lee (Lee Yu Fen), a global C-POP singer, film and television actress, and fashion icon, has selected young women&#8217;s charity Teen&#8217;s Key in Hong Kong as the first beneficiary organization under the global #EmpowerHer campaign. This follows the breakthrough success of Tia&#8217;s &#8220;Goodbye &hellip;<\/p>\n","protected":false},"author":1,"featured_media":28974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/28973"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=28973"}],"version-history":[{"count":1,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/28973\/revisions"}],"predecessor-version":[{"id":29024,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/28973\/revisions\/29024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/28974"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=28973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=28973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=28973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}