Media OutReach<\/b><\/a> – 19 December 2022 – IMAX Corporation (NYSE: IMAX) and IMAX China (HKSE:1970) today announced that moviegoers returned to Pandora in droves with James Cameron\u2019s groundbreaking sci-fi sequel \u201cAvatar: The Way of Water\u201d delivering a massive $48.8 million global opening weekend in IMAX theaters \u2014 the second biggest IMAX global opening of all time. Disney\/Lightstorm\u2019s \u201cAvatar: The Way of Water\u201d also claimed IMAX\u2019s biggest December global opening of all time.<\/p>\nIMAX built on its historic legacy with this one-of-a-kind franchise, racking up an outsized 11.2% of the film\u2019s worldwide gross on just a fraction of total screens. The original \u201cAvatar\u201d is the highest grossing film in IMAX of all time. \u201cAvatar: The Way of Water\u201d heralded a return to form for IMAX in China, where the Company delivered an $15.8 million opening weekend. IMAX delivered its biggest opening weekend marketing share ever in China, accounting for 27% of the total box office in China on only 1% of total screens in the market. 18 out of 20 top locations in China are IMAX theaters.\n<\/p>\n
\u201c\u2018Avatar: The Way of Water\u2019 is a watershed achievement in filmmaking innovation and technology, and it\u2019s clear that global audiences are choosing to see this film through the best technology for blockbuster entertainment in the world: IMAX,\u201d said Rich Gelfond, CEO of IMAX. \u201cAs excited as we are about these early results, we anticipate a long and successful run for \u2018Avatar: The Way of Water\u2019 as more people around the world book their ticket to Pandora for the epic storytelling and unmissable visual splendor of what James Cameron and his team have created.\u201d\n<\/p>\n
The North American box office led the way, where IMAX delivered $16.5 million in Domestic box office \u201412.3% of total receipts. International IMAX screens outside of China delivered $16.5 million in box office with \u201cAvatar: The Way of Water\u201d. The film scored the biggest IMAX opening weekend of all time in diverse collection of 11 global markets, including India, Belgium, Czech Republic, Romania, Serbia, Switzerland, Turkey, Vietnam, Chile, Kazakhstan, and New Zealand, where \u201cAvatar: The Way of Water\u201d was filmed and IMAX recently opened its first theatre in the city of Wellington. In total, 41 international markets posted top five all-time IMAX opening weekends.\n<\/p>\n
\u201cFrom our record-breaking results with the first \u2018Avatar\u2019 to our outsized market share with its recent re-release, we believe there is powerful data to suggest that \u2018Avatar: The Way of Water\u2019 will have strong legs at the global box office for IMAX and that fans will be filling our theatres for this one-of-a-kind cinematic experience well into the new year.\u201d\n<\/p>\n
\u201cAvatar: The Way of Water\u201d debuted with the widest IMAX global release of all time across 1,543 screens. The film will screen across the IMAX network through January in most global markets.\n<\/p>\n
Hashtag: <\/b>#IMAX<\/p>\n
\n The issuer is solely responsible for the content of this announcement.<\/em>\n <\/p>\n<\/p><\/div>\n\n
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