{"id":22753,"date":"2022-06-13T11:10:00","date_gmt":"2022-06-13T11:10:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2022\/06\/13\/fwds-leaders-co-create-first-nft-collection\/"},"modified":"2022-06-13T11:10:00","modified_gmt":"2022-06-13T11:10:00","slug":"fwds-leaders-co-create-first-nft-collection","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2022\/06\/13\/fwds-leaders-co-create-first-nft-collection\/","title":{"rendered":"FWD\u2019s Leaders Co-create First NFT Collection"},"content":{"rendered":"<p> \n<\/p>\n<div lang=\"en\">\n<p>        <span>HONG KONG SAR &#8211;<br \/>\n  <a href=\"https:\/\/www.media-outreach.com\/\" rel=\"sponsored\">Media OutReach<\/a> &#8211; <\/span><span lang=\"EN-GB\">13 June 2022 &#8211; FWD Insurance (\u201cFWD\u201d) announced today their latest development into the innovative and evolving world of non-fungible tokens (\u201cNFTs\u201d). FWD\u2019s leadership team co-created its first robot-themed NFT<\/span><sup><span lang=\"EN-GB\"> <\/span><\/sup><span lang=\"EN-GB\">collection<\/span><sup><span lang=\"EN-GB\">1 <\/span><\/sup><span lang=\"EN-GB\">during the 2022 Step Change leadership conference, which brought together the company\u2019s management to explore leadership qualities and inspire innovative thinking.<\/span><\/p>\n<figure data-width=\"100%\" style=\"display: block; width: 100%; margin: 0px; padding: 0px; text-align: center;\" align=\"center\" class=\"\">\n  <img alt=\"1.jpg\" style=\"width: 100%; margin: 0px;\" data-src=\"https:\/\/images.media-outreach.com\/254319\/1.jpg\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"\/><noscript><img src=\"https:\/\/images.media-outreach.com\/254319\/1.jpg\" alt=\"1.jpg\" style=\"width: 100%; margin: 0px;\"\/><\/noscript><figcaption data-display=\"none\" style=\"text-align: left; font-size: 16px; line-height: 24px; display: none; margin: 0px; width: 100%;\" class=\"\">\n<\/figcaption><\/figure>\n<p class=\"MsoNormal\" align=\"center\">\n  <i><span lang=\"EN-GB\">FWD Insurance (\u201cFWD\u201d) taps into the metaverse through realising their leadership qualities and inspiring innovative thinking in their NFT collection taken place in 2022 Step Change leadership conference.<\/span><\/i>\n<\/p>\n<p class=\"MsoNormal\">\n  <span lang=\"EN-GB\">This NFT collection marks a major milestone as the brand\u2019s first ever activation within the metaverse space. By firstly engaging internal teams on this NFT initiative, FWD aims to further enhance customer experiences with a diverse suite of engagement activities extended to the metaverse so that people can pursue their passions and live life to the fullest at anywhere, anytime.<\/span>\n<\/p>\n<figure data-width=\"100%\" style=\"display: block; width: 100%; margin: 0px; padding: 0px; text-align: center;\" align=\"center\" class=\"\">\n  <img alt=\"2.jpg\" style=\"width: 100%; margin: 0px;\" data-src=\"https:\/\/images.media-outreach.com\/254326\/2.jpg\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"\/><noscript><img src=\"https:\/\/images.media-outreach.com\/254326\/2.jpg\" alt=\"2.jpg\" style=\"width: 100%; margin: 0px;\"\/><\/noscript><figcaption data-display=\"none\" style=\"text-align: left; font-size: 16px; line-height: 24px; display: none; margin: 0px; width: 100%;\" class=\"\">\n<\/figcaption><\/figure>\n<p class=\"MsoNormal\" style=\"text-align: center;\">\n  <span lang=\"EN-US\">FWD ventures into the metaverse by engaging its leaders first in a bold, futuristic setting that inspired out-of-the-box thinking.<\/span>\n<\/p>\n<p class=\"MsoNormal\">\n  <b><span lang=\"EN-GB\">Paul Tse<\/span><\/b><span lang=\"EN-GB\">, <\/span><b><span lang=\"EN-GB\">Chief Marketing and Digital Officer of FWD Hong Kong and Macau<\/span><\/b><span lang=\"EN-GB\">, said, \u201cFWD is a fast-growing, innovative and dynamic insurer. Leveraging digital technology and our teams\u2019 commitment to pursuing creativity to stay ahead of the curve, we continue to enhance the customer experience and drive our goals. The virtual world is set to transform our lives in many ways, and we hope to discover new opportunities in the virtual space as we see this as a new and additional way to engage and interact with our customers. With a suite of fun and exciting online and offline initiatives in the pipeline, we\u2019re committed to realise our brand promise to \u2018celebrate living\u2019 with the community in the metaverse.\u201d<br \/>\n    <br \/><\/span>\n<\/p>\n<figure data-width=\"100%\" style=\"display: block; width: 100%; margin: 0px; padding: 0px; text-align: center;\" align=\"center\" class=\"\">\n  <img alt=\"3.jpg\" style=\"width: 100%; margin: 0px;\" data-src=\"https:\/\/images.media-outreach.com\/254333\/3.jpg\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"\/><noscript><img src=\"https:\/\/images.media-outreach.com\/254333\/3.jpg\" alt=\"3.jpg\" style=\"width: 100%; margin: 0px;\"\/><\/noscript><figcaption data-display=\"none\" style=\"text-align: left; font-size: 16px; line-height: 24px; display: none; margin: 0px; width: 100%;\" class=\"\">\n<\/figcaption><\/figure>\n<p class=\"MsoNormal\" style=\"text-align: center;\">\n  <span>The NFT collection created and designed by FWD\u2019s leadership team consists of nine different customised robot artworks designed by FWD\u2019s employees. Each robot demonstrates various leadership attributes.<\/span><span lang=\"EN-GB\"\/>\n<\/p>\n<p class=\"MsoNormal\">\n  <span lang=\"EN-US\">FWD is proud to have garnered top rankings from the market and customers\u2019 recognition. The acknowledgements shine a spotlight on some of our greatest success in business performance and brand differentiation. FWD is the top 3 life insurer by new business \u00adfirst year premium<\/span><sup><span lang=\"EN-GB\">2 <\/span><\/sup><span lang=\"EN-US\">and top 4 life insurer by new business case count <\/span><sup><span lang=\"EN-GB\">2 <\/span><\/sup><span lang=\"EN-US\">in Hong Kong. The company has also been ranked no.1 in value for money in products and services among the insurance sector in Hong Kong<\/span><sup><span lang=\"EN-GB\">3<\/span><\/sup><span lang=\"EN-US\">, and top VHIS winner in Hong Kong Insurance Awards<\/span><sup><span lang=\"EN-GB\">4<\/span><\/sup><span lang=\"EN-US\">. 97% of FWD\u2019s customers are satis\u00adfied with their purchasing experience<\/span><sup><span lang=\"EN-GB\">5<\/span><\/sup><span lang=\"EN-US\">.<\/span>\n<\/p>\n<p class=\"MsoListParagraphCxSpFirst\">\n  <span lang=\"EN-GB\">1.<span> <\/span><\/span><span lang=\"EN-GB\">The NFTs are now available on the OpenSea platform (<\/span><span lang=\"EN-US\"><a href=\"https:\/\/opensea.io\/collection\/untitled-collection-77415012\" rel=\"sponsored\"><span lang=\"EN-GB\">link<\/span><\/a><\/span><span lang=\"EN-GB\">). This NFT collection is not for sale.<\/span>\n<\/p>\n<p class=\"MsoListParagraphCxSpMiddle\">\n  <span lang=\"EN-GB\">2.<span> <\/span><\/span><span lang=\"EN-GB\">Source: Provisional Statistics on Hong Kong Long Term Insurance Business &#8211; January to December 2021, Insurance Authority of Hong Kong. The calculation combines individual and group businesses.<\/span>\n<\/p>\n<p class=\"MsoListParagraphCxSpMiddle\">\n  <span lang=\"EN-GB\">3.<span> <\/span><\/span><span lang=\"EN-GB\">FWD is ranked no.1 in value for money in products and services among the insurance sector in Hong Kong, according to the 2021 Customer Experience Excellence survey compiled by KPMG<\/span><span lang=\"EN-US\">.<\/span><span lang=\"EN-GB\"\/>\n<\/p>\n<p class=\"MsoListParagraphCxSpMiddle\">\n  <span lang=\"EN-GB\">4.<span> <\/span><\/span><span lang=\"EN-GB\">FWD won the Grand Award of &#8220;Most Innovative Product\/Service Award &#8211; Voluntary Health Insurance Scheme&#8221; in Hong Kong Insurance Awards 2021, two Excellence Award from &#8220;Medical Care&#8221; and &#8220;VHIS plans series&#8221; and one Outstanding Award from &#8220;Health &amp; Protection&#8221; in Financial Institution Awards 2021 by Bloomberg Businessweek, with vCANsurance Medical Plan (cert. no. F00045) (&#8220;vCANsurance&#8221;) and vPrime Medical Plans (cert. no. 00051) (&#8220;vPrime&#8221;) of its VHIS series. vCANsurance and vPrime are Flexi plans recognised by and under the government&#8217;s VHIS. The abovementioned insurance plans are underwritten by FWD Life Insurance Company (Bermuda) Limited (incorporated in Bermuda with limited liability) (VHIS provider registration number 00036)<\/span>\n<\/p>\n<p class=\"MsoListParagraphCxSpLast\">\n  <span lang=\"EN-GB\">5.<span> <\/span><\/span><span lang=\"EN-GB\">Customer rated &#8220;Great\/good&#8221; when asked about their overall purchase experiences with FWD in our Voice of Customer online survey done in Hong Kong during January to March 2022.<\/span>\n<\/p>\n<\/p><\/div>\n\n<br \/><a href=\"https:\/\/www.media-outreach.com\/news\/hong-kong\/2022\/06\/13\/142935\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HONG KONG SAR &#8211; Media OutReach &#8211; 13 June 2022 &#8211; FWD Insurance (\u201cFWD\u201d) announced today their latest development into the innovative and evolving world of non-fungible tokens (\u201cNFTs\u201d). FWD\u2019s leadership team co-created its first robot-themed NFT collection1 during the 2022 Step Change leadership conference, which brought together the company\u2019s management to explore leadership qualities &hellip;<\/p>\n","protected":false},"author":1,"featured_media":22754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/22753"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=22753"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/22753\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/22754"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=22753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=22753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=22753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}