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SINGAPORE – The IAB SEA+India surveyed more than 61,500 respondents who use CMG recommerce platforms in Singapore (carousell.sg), Hong Kong (carousell.com.hk), Vietnam (chotot.com), Malaysia (mudah.my) and the Philippines (carousell.ph).<\/span>\n<\/p>\n This year\u2019s regional research establishes the audience profile in each market, explores income, investing and spending habits, how respondents spend time online, streaming services to which they subscribe, their food and grocery shopping habits including use of meal delivery platforms, future purchasing plans, what influences their spending, and how and why they are shopping sustainably.<\/span>\n<\/p>\n Miranda Dimopoulos, Regional CEO, IAB SEA+India says there has been a seismic shift to online led by the Southeast Asia and Hong Kong regions, and on a scale never before seen.<\/span>\n<\/p>\n \u201cWe\u2019re seeing everything from mundane daily tasks to health and self development being enabled from your mobile device. We also see that CMG\u2019s hyper-engaged audiences are prioritising sustainable shopping to protect the planet,\u201d says Ms Dimopoulos.<\/span>\n<\/p>\n JJ Eastwood, Managing Director, CMG says that this year\u2019s survey builds upon research from last year, again in partnership with the IAB SEA+India, into Millennials and Sustainable Purchasing. \u201cThis year we drilled deeper into respondents\u2019 financial habits which reveals that the largest spending category, both current and future, is local and international travel.<\/span>\n<\/p>\n \u201cIt is also gratifying to see that our Carousell Group marketplaces are now synonymous with sustainability and social ethics, and we have seen a quantum increase in usage of our recommerce marketing platforms over the past two years.\u201d<\/span>\n<\/p>\n Key regional findings include:<\/span> \n\u201cWe see a significant swing towards shopping sustainably to mitigate climate change and protect the environment, rather than purely to save money,\u201d says JJ Eastwood. \u201cIn fact, we see that people are prepared to pay more for sustainably sourced or produced food and products. We have an audience of tens of millions of people using our recommerce platforms. If you extrapolate their contributions to sustainable shopping, you have a significant start to environmental protection at a consumer level.\u201d <\/span><\/p>\n You can also view the recording of the webinar detailing some of the top findings from the report here: To discuss retail media opportunities with Carousell Marketplaces in more detail, email Any research questions or feedback can be sent to SINGAPORE – Media OutReach – 9 June 2022 – Carousell Media Group (CMG) and the Interactive Advertising Bureau Southeast Asia and India (IAB SEA+India) have released a new report showing a digital disruption spurred on by the migration of users from offline to online with the new stay-at-home paradigm. The IAB SEA+India surveyed more than …<\/p>\n","protected":false},"author":1,"featured_media":22651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/22650"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=22650"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/22650\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/22651"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=22650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=22650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=22650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nMedia OutReach<\/a> – 9 June 2022 <\/b>– <\/b>Carousell Media Group<\/a> (CMG) and the Interactive Advertising Bureau Southeast Asia and India (IAB SEA+India) have released a new report showing a digital disruption spurred on by the migration of users from offline to online with the new stay-at-home paradigm.
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\n https:\/\/bit.ly\/3NSMzhM<\/a><\/span>\n<\/p>\n
\n [email\u00a0protected]<\/span><\/a>.<\/span>\n<\/p>\n
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