{"id":20888,"date":"2022-03-10T09:00:00","date_gmt":"2022-03-10T09:00:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2022\/03\/10\/blue-cross-launches-new-branding-campaign-3601-protection-fully-support-fencing-gold-medalist-edgar-cheung-ka-long-to-excel-his-dreams\/"},"modified":"2022-03-10T09:00:00","modified_gmt":"2022-03-10T09:00:00","slug":"blue-cross-launches-new-branding-campaign-3601-protection-fully-support-fencing-gold-medalist-edgar-cheung-ka-long-to-excel-his-dreams","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2022\/03\/10\/blue-cross-launches-new-branding-campaign-3601-protection-fully-support-fencing-gold-medalist-edgar-cheung-ka-long-to-excel-his-dreams\/","title":{"rendered":"Blue Cross Launches New Branding Campaign &#8220;360:1 Protection&#8221; Fully Support Fencing Gold Medalist Edgar Cheung Ka Long to Excel His Dreams"},"content":{"rendered":"<p> \n<\/p>\n<div lang=\"en\">\n<p>        <!--StartFragment--><br \/>\nHONG KONG SAR &#8211;<br \/>\n<a href=\"https:\/\/www.media-outreach.com\/\" rel=\"sponsored\">Media OutReach<\/a> &#8211; 10 March 2022 &#8211;<b> <\/b>Blue Cross (Asia Pacific) Insurance Co., Ltd. (&#8220;Blue Cross&#8221;) announced the launch of a branding campaign themed &#8220;360:1 Protection&#8221;, coupled with promotion offers of a series of insurance products and the free additional COVID-19 Protection, providing a comprehensive safety net to protect customers&#8217; daily lives.<\/p>\n<p><figure style=\"display: block; width: 100%; margin: 0px; padding: 10px 0px; text-align: center;\" align=\"center\"><img alt=\"Blue Cross launched a branding campaign themed \" protection=\"\" featuring=\"\" fencing=\"\" gold=\"\" medalist=\"\" and=\"\" blue=\"\" cross=\"\" brand=\"\" ambassador=\"\" edgar=\"\" cheung=\"\" ka=\"\" long.=\"\" his=\"\" different=\"\" appearances=\"\" showcase=\"\" that=\"\" coverage=\"\" is=\"\" everywhere=\"\" to=\"\" every=\"\" aspect=\"\" of=\"\" customers=\"\" daily=\"\" lives=\"\" giving=\"\" them=\"\" peace=\"\" mind.=\"\" style=\"width: 100%; margin: 0px;\" data-src=\"https:\/\/images.media-outreach.com\/227188\/Blue-Cross-1.jpg\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"\/><noscript><img src=\"https:\/\/images.media-outreach.com\/227188\/Blue-Cross-1.jpg\" alt=\"Blue Cross launched a branding campaign themed \" protection=\"\" featuring=\"\" fencing=\"\" gold=\"\" medalist=\"\" and=\"\" blue=\"\" cross=\"\" brand=\"\" ambassador=\"\" edgar=\"\" cheung=\"\" ka=\"\" long.=\"\" his=\"\" different=\"\" appearances=\"\" showcase=\"\" that=\"\" coverage=\"\" is=\"\" everywhere=\"\" to=\"\" every=\"\" aspect=\"\" of=\"\" customers=\"\" daily=\"\" lives=\"\" giving=\"\" them=\"\" peace=\"\" mind.=\"\" style=\"width: 100%; margin: 0px;\"\/><\/noscript><figcaption data-display=\"block\" class=\"\" style=\"text-align: left; font-size: 16px; line-height: 24px; display: block; margin: 0px; width: 100%;\">\n<div align=\"left\" style=\"margin-top: 16px; text-align: left;\">\n      <i><\/p>\n<p><i>Blue Cross launched a branding campaign themed &#8220;360:1 Protection&#8221; featuring fencing gold medalist and Blue Cross&#8217; brand ambassador Edgar Cheung Ka Long. His different appearances showcase that Blue Cross 360<sup>o<\/sup> coverage is everywhere to every aspect of customers&#8217; daily lives, giving them peace of mind.<\/i><\/p>\n<p> <!--StartFragment--> <!--EndFragment--> <\/i>\n    <\/div>\n<\/figcaption><\/figure>\n<p><\/p>\n<figure style=\"display: block; width: 100%; margin: 0px; padding: 10px 0px; text-align: center;\" align=\"center\"><img alt=\"\" style=\"width: 100%; margin: 0px;\" data-src=\"https:\/\/images.media-outreach.com\/227195\/Blue-Cross-2.jpg\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"\/><noscript><img src=\"https:\/\/images.media-outreach.com\/227195\/Blue-Cross-2.jpg\" alt=\"\" style=\"width: 100%; margin: 0px;\"\/><\/noscript><figcaption data-display=\"none\" class=\"\" style=\"text-align: left; font-size: 16px; line-height: 24px; display: none; margin: 0px; width: 100%;\">\n  <\/figcaption><\/figure>\n<p><\/p>\n<figure style=\"display: block; width: 100%; margin: 0px; padding: 10px 0px; text-align: center;\" align=\"center\"><img alt=\"\" style=\"width: 100%; margin: 0px;\" data-src=\"https:\/\/images.media-outreach.com\/227202\/Blue-Cross-3.jpg\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"\/><noscript><img src=\"https:\/\/images.media-outreach.com\/227202\/Blue-Cross-3.jpg\" alt=\"\" style=\"width: 100%; margin: 0px;\"\/><\/noscript><figcaption data-display=\"none\" class=\"\" style=\"text-align: left; font-size: 16px; line-height: 24px; display: none; margin: 0px; width: 100%;\">\n  <\/figcaption><\/figure>\n<p>The new brand advertisement features fencing gold medalist and Blue Cross&#8217; brand ambassador Edgar Cheung Ka Long. His different appearances showcase that Blue Cross 360<sup>o<\/sup> coverage is everywhere to safeguard elite&#8217;s daily life. Whether it&#8217;s a lovely home, a family-like domestic helper, a beloved pet, or engaging in various land and water sports for leisure or competition, Blue Cross will be here to safeguard every aspect of customers&#8217; daily lives, giving them peace of mind.\n<\/p>\n<p>Mr. Patrick Wan, Managing Director of Blue Cross, said, &#8220;The new branding campaign reinforces our commitment to be customers&#8217; most preferred personal insurance partner. By providing a full range of insurance products, combined with the one-stop service of Blue Cross HK App, customers can enjoy total protection and smart living.&#8221;\n<\/p>\n<p>The four eye-catching advertisements feature energetic images of Hong Kong&#8217;s pride Edgar Cheung, demonstrating Blue Cross&#8217; dynamic and visionary brand image, and conveying the message that Edgar Cheung can keep going to pursue his dreams on the back of different protection.\n<\/p>\n<p>The branding campaign covers both online and offline platforms, including bus shelter, tram body and social media advertisements, and social game with prizes. In addition, Blue Cross cooperated with Trial &amp; Error for the first time to produce a thematic video to engage young customer segment. The video is expected to launch in mid-March.\n<\/p>\n<p>Customers who successfully enrol in any of the designated insurance plans<sup>1<\/sup> during the promotion period can enjoy up to 45% premium discount. In addition, upon successful enrolment in LovePet Insurance, MaidSafe Insurance (Plan B and C), HomeSafe Protection Insurance, Personal Accident Insurance or Job Changer Medical Protection, through the Blue Cross HK App or Blue Cross website, customers can enjoy free additional COVID-19 Protection<sup>2<\/sup>.\n<\/p>\n<p>Promotional offers are subject to terms and conditions. Please visit Blue Cross website at<br \/>\n<a href=\"https:\/\/www.bluecross.com.hk\/en\/Home\/Index\" rel=\"sponsored\">www.bluecross.com.hk<\/a> or download the Blue Cross HK App.\n<\/p>\n<p><figure style=\"display: block; width: 100%; margin: 0px; padding: 10px 0px; text-align: center;\" align=\"center\"><img alt=\"\" style=\"width: auto; margin: 0px auto;\" data-src=\"https:\/\/images.media-outreach.com\/227209\/qr-code.jpg\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"\/><noscript><img src=\"https:\/\/images.media-outreach.com\/227209\/qr-code.jpg\" alt=\"\" style=\"width: auto; margin: 0px auto;\"\/><\/noscript><figcaption data-display=\"none\" class=\"\" style=\"text-align: left; font-size: 16px; line-height: 24px; display: none; margin: 0px auto; width: auto;\">\n  <\/figcaption><\/figure>\n<\/p>\n<p>Remarks:\n<\/p>\n<p>1. Designated insurance plans include MaidSafe Insurance, HomeSafe Protection Insurance, DecorationSafe, LovePet Insurance, LovePet Outpatient Insurance, Taipan GolferSafe, GolfSafe, Personal Accident Insurance, Personal AccidentSafe Insurance and SmartFit Sports Insurance.<br \/>\n<br \/>2. The promotion period of free additional COVID-19 Protection lasts until 30 June 2022.\n<\/p>\n<p>Disclaimers:<br \/>\n<\/p>\n<ul>\n<li>\n    This press release is for distribution in Hong Kong only. The distribution of this press release is not and shall not be construed as an offer to sell or a solicitation to buy or a provision of any insurance product outside Hong Kong.\n  <\/li>\n<li>\n    Blue Cross (Asia-Pacific) Insurance Limited is a subsidiary of The Bank of East Asia, Limited and a member of the BEA Group. It is not affiliated with or related in any way to Blue Cross and Blue Shield Association or any of its affiliates or licensees.\n  <\/li>\n<\/ul>\n<p><!--EndFragment-->        <\/p><\/div>\n\n<br \/><a href=\"https:\/\/www.media-outreach.com\/news\/hong-kong\/2022\/03\/10\/124302\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HONG KONG SAR &#8211; Media OutReach &#8211; 10 March 2022 &#8211; Blue Cross (Asia Pacific) Insurance Co., Ltd. (&#8220;Blue Cross&#8221;) announced the launch of a branding campaign themed &#8220;360:1 Protection&#8221;, coupled with promotion offers of a series of insurance products and the free additional COVID-19 Protection, providing a comprehensive safety net to protect customers&#8217; daily &hellip;<\/p>\n","protected":false},"author":1,"featured_media":20889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/20888"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=20888"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/20888\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/20889"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=20888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=20888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=20888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}