{"id":20589,"date":"2022-02-22T06:30:00","date_gmt":"2022-02-22T06:30:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2022\/02\/22\/singapore-based-lene-birds-nest-announces-its-new-branding-direction\/"},"modified":"2022-02-22T06:30:00","modified_gmt":"2022-02-22T06:30:00","slug":"singapore-based-lene-birds-nest-announces-its-new-branding-direction","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2022\/02\/22\/singapore-based-lene-birds-nest-announces-its-new-branding-direction\/","title":{"rendered":"Singapore based LENE Bird\u2019s Nest announces its new branding direction"},"content":{"rendered":"<p> \n<\/p>\n<div lang=\"en\">\n<p>SINGAPORE<br \/>\n&#8211;\u00a0<a href=\"https:\/\/www.media-outreach.com\/\" rel=\"sponsored\">Media OutReach<\/a>\u00a0&#8211;<br \/>\n22 February 2022 &#8211; Known for its healthy bird&#8217;s nest product, <a href=\"https:\/\/lenebirdsnest.com\/\" rel=\"sponsored\">LENE<\/a> has adopted<br \/>\na new take on its brand. Hinging on the Chinese culture of swallows being<br \/>\ncommonly associated with femininity, grace &amp; beauty, LENE is adopting a<br \/>\nmore oriental approach. Aligning with the swallows being symbolic of new<br \/>\nbeginnings and a good omen of something good to happen, LENE&#8217;s rebrand and new<br \/>\npremium gift boxing hopes to enable its brand to reach new heights.<\/p>\n<p>Bird&#8217;s<br \/>\nnest is the partially dissolved nest of a native small Southeast Asian bird<br \/>\n\u2013\u2013\u00a0swiftlet. These salivary secretion of nest swiftlets are a<br \/>\nhighly-prized health supplement rich in epidermal growth factor and<br \/>\nglycoproteins, leaving you with smooth, glowing and healthy skin. LENE&#8217;s sugar-free<br \/>\ndouble-boiled bird&#8217;s nests are harvested for human consumption, especially<br \/>\nsought after in Chinese culture due to their rarity, health benefits and rich<br \/>\nflavour.<\/p>\n<p>\u00a0<\/p>\n<p>Focusing<br \/>\non sustainable harvesting, LENE&#8217;s bird&#8217;s nests are derived from house nests, allowing<br \/>\nbetter control over optimal conditions for swiftlets while ensuring ethical<br \/>\nharvesting methods. LENE relies on our very own bird&#8217;s nests farm in Malaysia<br \/>\nand trustworthy suppliers, establishing a brand grounded in sustainable<br \/>\nharvesting known for its quality bird&#8217;s nest. <\/p>\n<p>\u00a0<\/p>\n<p>Cleaned<br \/>\nby hand using filtered water absent of toxins and chemicals (eg. bleach), LENE<br \/>\nplaces trust in our quality suppliers who are able to provide 100% pure,<br \/>\npremium-grade bird&#8217;s nests for one&#8217;s wellness that our brand stands for.<br \/>\nFurther, using monk fruit extract (<i>luo han guo<\/i>) for a natural zero-calorie<br \/>\nsweetener, LENE uses its antioxidants called <i>mogrosides<\/i>, for the natural<br \/>\nsweetening of our bird&#8217;s nest. Its low glycaemic index gives rise to its<br \/>\ndiabetic-friendly nature, making it the ideal option for all. <\/p>\n<p>\u00a0<\/p>\n<p>As<br \/>\na firm believer of the Chinese philosophy &#8220;beauty begins from within&#8221;, LENE aims<br \/>\nto combine the concept of modern wellness with wisdom stemming from rich<br \/>\nChinese heritage (eating well to exude outward beauty). From the beginning<br \/>\nselection of the finest ingredients to the final stages of sealing and<br \/>\nbottling, we ensure the best quality is reflected at every step of our<br \/>\nproduction process. Much thought goes into our new design and revamped final<br \/>\naesthetic appearance of the brand package such that a harmonious blend of both<br \/>\ntradition and modernity is achieved, striving to appeal to all ages.<\/p>\n<p>\u00a0<\/p>\n<p>Using<br \/>\nsustainable sources for bird&#8217;s nest ingredients with no added sugar, LENE is<br \/>\nkeenly differentiated from many other similar companies, priding ourselves on<br \/>\nbringing you nothing less than the best. Using only whole bird&#8217;s nests (<i>yan<br \/>\nzan<\/i>) for enhanced flavour, the unabridged quality is clearly seen through<br \/>\nthe fine, intact strands of the bird&#8217;s nests. <\/p>\n<p>\u00a0<\/p>\n<p>Making<br \/>\nefforts in improving its premium packaging, LENE&#8217;s Japanese-imported bottle now<br \/>\nhas a gold logo which aptly matches the gold cap of the bottle, making it an<br \/>\nideal choice for practical yet beautiful decoration around the house. The matte-coating<br \/>\npaper-lined cardboard boxes with traditional designs also underscore Chinese<br \/>\nbeliefs and values, aligning with LENE&#8217;s overall rebranding efforts.<\/p>\n<\/p><\/div>\n\n<br \/><a href=\"https:\/\/www.media-outreach.com\/news\/singapore\/2022\/02\/22\/121236\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE &#8211;\u00a0Media OutReach\u00a0&#8211; 22 February 2022 &#8211; Known for its healthy bird&#8217;s nest product, LENE has adopted a new take on its brand. Hinging on the Chinese culture of swallows being commonly associated with femininity, grace &amp; beauty, LENE is adopting a more oriental approach. Aligning with the swallows being symbolic of new beginnings and &hellip;<\/p>\n","protected":false},"author":1,"featured_media":20590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/20589"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=20589"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/20589\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/20590"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=20589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=20589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=20589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}