\n<\/p>\n
HONG KONG SAR – Media OutReach<\/a> – 21 February 2022 –<\/p>\n The 2021 Year in Review:<\/b><\/p>\n “YouTube platform has been on the rise to become the Perhaps no other \u00a0<\/i><\/p>\n “Digital transformation has impacted the NGOs showed they are \u00a0<\/p>\n In 2021, under the Jockey Club Engage Digital Exploration (JC Highlights from JC ENGAGE participants:<\/b><\/p>\n “Deepening understanding around developing clear “Our biggest takeaway is the startup model and \u00a0<\/i><\/p>\n “We seldom have the chance to stand behind the \u00a0<\/b><\/p>\n Looking Forward 2022:<\/b><\/p>\n The pandemic has shaken the world in the past 24 months and embracing \u00a0<\/p>\n Our team will launch a large-scale online digital survey to build \u00a0<\/p>\n Nonprofits often lack investment in marketing and technology, creating HONG KONG SAR – Media OutReach – 21 February 2022 – The 2021 Year in Review: “YouTube platform has been on the rise to become the no#1 social media platform according to Hootsuite, the social media management platform, in 2021, yet most NGOs are not confident in using videos for storytelling” Perhaps no other type …<\/p>\n","protected":false},"author":1,"featured_media":20572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/20571"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=20571"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/20571\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/20572"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=20571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=20571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=20571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nno#1 social media platform according to Hootsuite, the social media management
\nplatform, in 2021, yet most NGOs are not confident in using videos for
\nstorytelling”
<\/i><\/p>\n
\ntype of industry is more applicable for video storytelling than nonprofit. The
\nobjectives are genuine and powerful, and the characters are passionate and
\ninspiring. Yet, many NGOs are not leveraging this channel to communicate their
\nimpact and it’s simply hard to write a well-told story.\u00a0 <\/p>\n
\nmarketing and communications industry.\u00a0 NGOs
\nagree that a data-driven content communication is essential but consider that implementing
\ndata-driven marketing is somehow beyond reach.”<\/i><\/p>\n
\neager to adapt a data-driven mindset in setting up digital campaigns to create
\nmore engaging communications of their mission and vision to the public, yet the
\ndigital skills know-how in nonprofits is largely limited and creates additional
\nchallenges in analyzing big data in marketing.<\/p>\n
\nENGAGE)<\/b> organized by Asian Charity Services (ACS) and funded by The Hong
\nKong Jockey Club Charities Trust, we were privileged to serve 125 NGO leaders, equipping
\ntheir teams with basic skills in video storytelling and digital campaigns for
\nmore effective digital communication capabilities. Through the JC ENGAGE
\njourney, the teams gained:<\/p>\n\n
\ninsights and frameworks into creating effective communication strategies for
\nthe nonprofit sector<\/li>\n
\nand resources from communications professional <\/li>\n
\nassistance and advisory services from pro bono skill-based volunteers<\/li>\n<\/ul>\n
\nand measurable objectives and strategy based on factual\/data-driven knowledge
\nof the market and our donors and audience.”
<\/i><\/p>\n
\nstrategies of crafting a story. We only created videos from our existing skills
\nin the past, and now we have learned to narrow down the target audience to
\nimprove effectiveness. We also learned how people from other fields think in
\nthe workshops, which was invaluable. The workshop materials were practical and
\nhelped us execute our plan step by step.” <\/i><\/p>\n
\ncamera and create a video from scratch ourselves. We did this thanks to JC
\nENGAGE. After the workshops, we found that we could publish the video already, and
\nreadily promote our message of aging-in-place to the public. It also means a
\nlot to us that we invited service users to share their real-life experiences
\nand bring focus to their perspectives to be shared with the public.”\u00a0 <\/i><\/p>\n
\ndigital is a non-negotiable part of any organizational strategy.\u00a0 It’s no longer about striving to be online
\nbut how to thrive.\u00a0 Nonprofits need
\nstrategies to launch hybrid fundraising events, reaching donors virtually using
\npowerful video content to make a strong emotional connection as well as
\nexploring the data insights the online channels can bring to be more efficient
\nand focused. Nonprofits need to have a digital strategy as part of their game
\nplan to thrive in the new normal. <\/p>\n
\nstronger partnerships and an understanding of Hong Kong NGOs’ digital marketing
\nlandscape. \u00a0The research will help
\nhighlight the needs and guide the focus areas for the nonprofit sector. JC
\nENGAGE team is enthusiastic to be part of the drive to build digital capacity
\nin the ecosystem. The journey goes beyond the training but community support to
\ncreate capacity and to convene more resources. <\/p>\n
\nconstraints in digital transformation. Skilled volunteering is a powerful way
\nto bridge the technical gap between nonprofits and the digital world. Whether
\nyou are a digital media service provider or an individual marketing specialist,
\nyour support is extremely helpful. To get
\nstarted, click the link: <\/i>https:\/engage.asiancharityservices.org\/jc-engage\/jc-engage-get-involved\/<\/i><\/a>.<\/i><\/p>\n<\/p><\/div>\n\n
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