{"id":20197,"date":"2022-01-27T00:00:00","date_gmt":"2022-01-27T00:00:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2022\/01\/27\/tumi-recruits-elite-footballer-son-heung-min-to-launch-the-next-generation-of-alpha-bravo\/"},"modified":"2022-01-27T00:00:00","modified_gmt":"2022-01-27T00:00:00","slug":"tumi-recruits-elite-footballer-son-heung-min-to-launch-the-next-generation-of-alpha-bravo","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2022\/01\/27\/tumi-recruits-elite-footballer-son-heung-min-to-launch-the-next-generation-of-alpha-bravo\/","title":{"rendered":"TUMI Recruits Elite Footballer Son Heung-Min to Launch the Next Generation of Alpha Bravo"},"content":{"rendered":"

\n<\/p>\n

\n

HONG KONG SAR –\u00a0Media OutReach<\/a>\u00a0– 27 January 2022 – TUMI<\/a> launches the latest evolution of its iconic Alpha Bravo collection with
\ncelebrated international footballer, Son Heung-Min. The Tottenham Hotspur F.C.
\nforward and captain of the South Korea national football team stars in TUMI’s Life
\nin Forward Motion <\/i>campaign carrying key pieces from the new Alpha Bravo
\ncollection. Focused on modularity, sustainability, and durability, the
\ncollection comprises over two dozen entirely new styles including backpacks,
\nslings, chest packs, briefs, duffels and crossbodies.\u00a0<\/p>\n

<\/p>\n

Son
\nHeung-Min with the Logistics Backpack<\/i><\/p>\n

\u00a0<\/p>\n

Regarded by many as one of the sport’s top players,
\nSon Heung-Min caps an award-winning start to 2022. In early January, Son
\nreceived his seventh Best Footballer in Asia award, marking his fifth
\nconsecutive year winning the title. This honor is the latest accolade in the
\nathlete’s decorated career. Son became the highest-scoring Asian player in the
\nChampion’s League in 2019, and the first Asian player to score more than 50
\ngoals in the Premier League in 2020. This year, Son is set to play a key role
\nin South Korea’s run in the FIFA World Cup. With TUMI’s Life in Forward
\nMotion <\/i>campaign,<\/i> fans can catch Son at the top of his game on and
\noff the pitch with the Liaison Tote, Logistics Backpack<\/b>, Navigation
\nBackpack<\/b>, Platoon Sling<\/b> and the Mason Duffel<\/b>.<\/p>\n

Of his partnership with TUMI, Son says, “I’ve
\nbeen a fan of TUMI for years, so I am excited to join the TUMI Crew as a brand ambassador.
\nBeing a professional footballer, travelling is naturally a big part of my life.
\nIt means I need versatile and reliable bags when I’m off the field\u2014and TUMI
\ndelivers, especially the Alpha Bravo collection which was made for non-stop
\nlives like mine.”<\/p>\n

First introduced in 2010, the original Alpha Bravo
\ncollection marked a pivotal moment in TUMI’s history with the debut of its
\nmodern, utilitarian bags. The latest generation of Alpha Bravo continues this
\nlineage with brand new styles that have evolved to fit active lifestyles that
\ntake us everywhere from the office to the outdoors and beyond. Many of these
\nfeature a main body fabric made from recycled materials. The lining of almost
\nall styles is also made with recycled materials and the built-to-last quality
\nof the collection further enhances its sustainability.<\/p>\n

\u00a0

Son
\nHeung-Min with the Liaison Tote<\/i><\/p>\n

\u00a0<\/p>\n

As seen on Son Heung-Min, the Logistics Backpack<\/b>
\nhas a flap-lid silhouette that adjusts to fit your haul, from days in the
\nboardroom to weekends out exploring. The
\nLogistics Backpack simplifies the packing experience and maximizes carry
\ncapacity. Ideal for daily commutes, the Navigation Backpack<\/b> is a
\nwell-proportioned medium-sized style built for both work and pleasure.
\nTech-inclined travelers will appreciate the expandable bag’s securely padded
\nlaptop and tablet compartments as well as smartly organized interior and
\nexterior pockets. The Liaison Tote<\/b> delivers with dual cargo pockets and quick-release
\nbuckles. A spacious interior and adjustable straps make the tote easy to carry
\nby hand or over the shoulder. For those who prefer a duffel style, the Mason
\nDuffel<\/b> answers the call with a roomy silhouette. Grab handles with daisy
\nchain details amp up the functionality, as does the expandable shoe compartment
\nwith a water-resistant lining. For carrying lighter loads, the Platoon Sling<\/b>
\nis a casual and stylish hands-free bag ready for exploration.\u00a0<\/p>\n

<\/p>\n

Son
\nHeung-Min with the Navigation Backpack<\/i><\/p>\n

Select Alpha Bravo bags will be
\navailable as a unique capsule that takes the military inspiration to the next
\nlevel, made in a durable ripstop that takes its cues from rugged parachute
\nfabric. Featured styles from the capsule include the Dynamic Backpack<\/b>, a
\nstreamlined and compact backpack that helps you stay organized. The Recruit
\nChest Pack <\/b>is a convertible 3-in-1 chest pack that’s easily worn as a waist
\npack or a sling, making it the perfect on-the-go style to secure necessities.
\nWith its distinctive rolltop styling and speed clip closure, the Ally
\nBackpack <\/b>stands out with flexible storage that can easily be adapted at a
\nmoment’s notice.\u00a0<\/p>\n

\u00a0<\/p>\n

In keeping with Alpha Bravo’s go-anywhere,
\ndo-anything energy, each style is compatible with the new TUMI+ accessories<\/b>\u2014a
\nmodular ecosystem that can be used to customize your bag based on personal
\nneeds and complements a non-stop lifestyle. TUMI+ attaches not only to the
\nAlpha Bravo collection, but many more bags across TUMI’s portfolio by utilizing
\ndaisy chains, G-hooks and carabiners. TUMI+ accessories span a range of useful
\nitems of different scales, sizes, and functionalities, from the Small Modular
\nPouch to the Packable Rain Cover, Zip-Around Case, and AirPods Pro Pouch.<\/p>\n

Stay tuned for more on TUMI’s Life
\nin Forward Motion <\/i>campaign <\/i>that also stars F1 Driver and gamer Lando
\nNorris, Grammy-winning and Golden Globe and Emmy-nominated actor, performer and
\nmusician Anthony Ramos and acclaimed singer-songwriter Gracie Abrams. Filmed in
\nNew York City and London, the campaign is told through the lens of prominent
\ndocustyle videographers, Autobahn and Andy Madeleine. <\/p>\n

\u00a0<\/p>\n

Collection
\nis available now via: TUMI.com\u00a0<\/a><\/p>\n

\u00a0<\/p>\n

Keep up with TUMI on Instagram<\/a> and Facebook<\/a> <\/p>\n

\u00a0<\/p>\n

Watch
\nthe Campaign Video <\/b>here<\/b><\/a><\/p>\n

\u00a0<\/b><\/p>\n

Full Media Kit is <\/b>here<\/b><\/a> <\/p>\n<\/p><\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

HONG KONG SAR –\u00a0Media OutReach\u00a0– 27 January 2022 – TUMI launches the latest evolution of its iconic Alpha Bravo collection with celebrated international footballer, Son Heung-Min. The Tottenham Hotspur F.C. forward and captain of the South Korea national football team stars in TUMI’s Life in Forward Motion campaign carrying key pieces from the new Alpha …<\/p>\n","protected":false},"author":1,"featured_media":20198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/20197"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=20197"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/20197\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/20198"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=20197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=20197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=20197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}