{"id":20073,"date":"2022-01-20T10:45:00","date_gmt":"2022-01-20T10:45:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2022\/01\/20\/mead-johnson-nutrition-hong-kongs-omnichannel-consumer-engagement-wins-hkb-greater-bay-area-enterprise-award\/"},"modified":"2022-01-20T10:45:00","modified_gmt":"2022-01-20T10:45:00","slug":"mead-johnson-nutrition-hong-kongs-omnichannel-consumer-engagement-wins-hkb-greater-bay-area-enterprise-award","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2022\/01\/20\/mead-johnson-nutrition-hong-kongs-omnichannel-consumer-engagement-wins-hkb-greater-bay-area-enterprise-award\/","title":{"rendered":"Mead Johnson Nutrition Hong Kong\u2019s Omnichannel Consumer Engagement Wins HKB Greater Bay Area Enterprise Award"},"content":{"rendered":"

\n<\/p>\n

\n

HONG KONG SAR – Media OutReach<\/a> – 20 January 2022 – Mead
\nJohnson Nutrition Hong Kong (MJNHK) gained industry-wide recognition for its
\nGreater Bay Area consumer engagement efforts for the Enfa A+ NeuroPro upgraded
\nformula at the recent Hong Kong Business (HKB) Greater Bay Area Enterprise
\nAwards. It was the only company to receive the award in the Infant and Child
\nNutrition category, underscoring its success in exploring business
\nopportunities for the newly-launched infant and child formula and raising category
\nnutrition awareness in the Greater Bay Area. <\/p>\n

<\/p>\n

\u00a0<\/p>\n

“Grounded in a century of nutritional science, at Mead
\nJohnson, we care for the growth of every child. The award recognises our success
\nin offering quality products and comprehensive support for parents, and we can
\nonly do that with the tremendous support from our business partners. We are
\nglad to join hands with our partners to present the Enfa A+ NeuroPro upgraded
\nformula to consumers through a diversified range of touchpoints, as well as adding
\nvalue to their parenting journey with professional and science-based knowledge.
\nDespite various challenges from the coronavirus pandemic, I am proud that the
\nMJNHK team found innovative ways to realise our vision of nourishing children’s
\nbest start in life,” said Mr. Pankaj Agarwal, General Manager, Hong Kong,
\nTaiwan & Cross Border of Mead Johnson Nutrition (Hong Kong) Limited.\u00a0 <\/p>\n

\u00a0<\/p>\n

The award marks the successful launch of the Enfa A+
\nNeuroPro upgraded formula, and MJNHK’s continuous efforts in driving the
\ndevelopment of the infant and child nutrition category in the Greater Bay Area,
\nas well as providing safe, high-quality, and innovative products that support
\nchildren’s holistic development.<\/p>\n

\u00a0<\/p>\n

A solid cross-border consumer engagement strategy that
\nintegrates online and offline channels played a crucial role in achieving the
\nmilestone. The omnichannel approach effectively built product awareness, earned
\nconsumer trust, and fueled the sales performance of the Enfa A+ NeuroPro
\nupgraded formula. More than 80% of interviewees said in a May 2021 consumer survey
\nthat they would use the product after trial and found its key ingredients, such
\nas HMO and MFGM, satisfactory.<\/p>\n

\u00a0<\/p>\n

Strategic partnerships with leading e-commerce
\nplatforms were the key in driving this strategy. MJNHK established partnerships
\nwith Tmall, JD, Kaola, VIP, Yunji, O’Mall, as well as popular offline customer touchpoints
\nsuch as brick-and-mortar mother and baby stores that operate in free trade
\nzones. In addition, it featured the upgraded formula in the Children Baby
\nMaternity Expo (CBME) China, the world’s largest trade fair for child, baby,
\nmaternity products and services, in mid-July, successfully connecting with thousands
\nof potential consumers and opening up limitless business opportunities.<\/p>\n

\u00a0<\/p>\n

Dedicated to supporting parents in every stage of
\ntheir childcare journey, the launch of Enfa
\nA+ NeuroPro went far beyond product selling \u2013 it engaged 410,000 consumers
\nvia different touchpoints and communication channels and created emotional intimacy
\nwith them. Through partnerships with healthcare experts, MJNHK equips parents
\nwith essential nutrition and parenting knowledge that spans across different
\naspects of parenting and child development, from
\nprenatal and postnatal nutrition to the physical wellness of newborns and the mental
\nwellness of parents. The professional and science-based knowledge that is
\nhighly relevant to parents’ childcare journey, helped build trust and
\nmeaningful connections between the brand and the consumers. <\/p>\n

\u00a0<\/p>\n

These efforts resulted in deep consumer conversations that
\nearned positive word-of-mouth (WOM) and consumer recommendations for the
\nupgraded formula on WeChat, Xiaohungshu, Tik-Tok, and many more vertical social
\nplatforms. The product was among the top three brands in the infant and child
\nnutrition HMO segment in August 2021 and one of the top five brands named T-mall
\nGlobal’s Most Recommended Product in 2021, outcompeting over 100 mother and
\nbaby brands. <\/p>\n

Watch the interview to know more about the winning
\nproject: https:\/\/bit.ly\/33MtsEq<\/a>
\n\u00a0<\/p>\n<\/p><\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

HONG KONG SAR – Media OutReach – 20 January 2022 – Mead Johnson Nutrition Hong Kong (MJNHK) gained industry-wide recognition for its Greater Bay Area consumer engagement efforts for the Enfa A+ NeuroPro upgraded formula at the recent Hong Kong Business (HKB) Greater Bay Area Enterprise Awards. It was the only company to receive the …<\/p>\n","protected":false},"author":1,"featured_media":20074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/20073"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=20073"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/20073\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/20074"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=20073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=20073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=20073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}