{"id":20058,"date":"2022-01-20T08:00:00","date_gmt":"2022-01-20T08:00:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2022\/01\/20\/reckitts-survey-uncovers-hk-couples-attitude-towards-intimacy-and-home-hygiene\/"},"modified":"2022-01-20T08:00:00","modified_gmt":"2022-01-20T08:00:00","slug":"reckitts-survey-uncovers-hk-couples-attitude-towards-intimacy-and-home-hygiene","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2022\/01\/20\/reckitts-survey-uncovers-hk-couples-attitude-towards-intimacy-and-home-hygiene\/","title":{"rendered":"Reckitt\u2019s Survey Uncovers HK Couples\u2019 Attitude Towards Intimacy and Home Hygiene"},"content":{"rendered":"

\n<\/p>\n

\n

HONG KONG SAR –\u00a0Media OutReach<\/a>\u00a0– 20 January 2022 –
\nWhen couples enter into a new stage of life such as marriage and becoming
\nparents, how do these changes in identities and responsibilities affect the
\nrelationship? To understand how Hong Kong couples get along in terms of ‘Intimate
\nRelationship’ and ‘Home Hygiene’, Reckitt Benckiser (Hong Kong) Limited
\n(Reckitt) surveyed more than 1,000 unmarried and married couples in Hong Kong
\nbetween November and December 2021[1]<\/b><\/a> for ‘Hong
\nKong Wellness in Action Index’, the company’s ongoing series of health insights
\nlaunched in early 2021.\u00a0<\/b><\/p>\n

The
\nsurvey unveils yawning gaps in couples who are unmarried, married or parents,
\nover their expectations and communications on ‘intimate relationship’ and ‘home
\nhygiene’, hinting at an urgent need to forge better communications among
\ncouples.<\/p>\n

Polarising priorities between
\ncouples widens the communication gap<\/u><\/b><\/p>\n


<\/u><\/b>While synchrony between couples is important in maintaining a healthy
\nrelationship, the survey findings suggest that male and female respondents
\nplaced a completely opposing level of emphasis on ‘intimate relationship’ and
\n‘home hygiene’, with nearly 40% of them having had conflicts with their
\npartners over these topics (39%). The polarising views could liken communications
\nto casting pearls to swine, and eventually lead to major disputes.<\/p>\n

The survey results
\nindicate that nearly 80% of male respondents think that consensus with their
\npartners on ‘intimate relationship’ was very important in maintaining their
\nrelationship (78%), but only 65% of female respondents feel the same. On the
\ncontrary, almost 85% of female respondents believe that getting consensus over
\n‘home hygiene’ is important (84%) while only 75% of male respondents share the
\nsame thought.<\/p>\n

Gender dominance in conversations is putting partners ‘on mute’<\/u><\/b>\u00a0 \u00a0 \u00a0<\/p>\n

\nThe fact that men and
\nwomen are placing differing levels of emphasis on these topics further affects
\nhow proactive they are when communicating with each other. The survey found
\nthat discussions related to ‘intimate relationship’ were mostly raised by male
\n(45%) \u2013 over six times more common than women (6%). The story is flipped when
\nit comes to discussions on ‘home hygiene’, female respondents (48%) were over four
\ntimes more likely to
\ninitiate such discussion than male (9%).<\/p>\n

Meanwhile,
\nthe ‘more passive gender’ on certain topics showed little desire to communicate
\nmore. For example, male respondents (34%) were twice as less interested than
\nfemale respondents (61%) in having more conversations with their partners on
\n‘home hygiene’ issues. However, avoiding difficult communications doesn’t mean
\nthat conflicts are not occurring. On the contrary, failing to balance the
\n‘power in discourse’ between couples could result in long-term adverse impacts
\non the relationship.<\/p>\n

Dissatisfaction grows as relationship length increases and parents are twice
\nas likely to argue<\/u><\/b><\/p>\n

As
\ncouples step into different stages of the relationship, their expectations and
\nsatisfaction levels for ‘intimate relationship’ and ‘home hygiene’ gradually changed,
\nresulting in more frequent conflicts, especially when it comes to ‘intimate
\nrelationship’. While 82% of unmarried couples rated the quality of their sexual
\nlife as “quite- to very-satisfying”, only 57% of parents said the same, marking
\na 25% satisfaction gap. The survey also indicated that parent respondents are
\ntwice as likely to get into an argument with their partners on ‘intimate
\nrelationship’ than those without children.<\/p>\n

‘Home
\nhygiene’ has become the ‘conflict trigger’ of married couples \u2013 more than half
\nof parents reported that they have had disputes with their partners over ‘home
\nhygiene’ issues (51%) \u2013 triple that of unmarried couples (16%), and nearly 30%
\nparents interviewed said they have blamed their partners on the lack of hygiene
\nawareness (29%). These figures may suggest that there is a bigger expectation
\ngap among parents, leading more readily to conflict. <\/p>\n

Establishing positive
\ncommunications and pragmatic expectations have always been the key to building
\na stronger and healthier relationship. Check out Reckitt’s Wellness Lifehack<\/a><\/b> and learn from Sexuality
\nEducator on the tips of enhancing positive and effective communications among
\ncouples, such as initiating a ‘weekly intimate conversation’ with your partner
\nto add romance to your relationship.<\/p>\n

The challenge of maintaining
\nhygiene awareness<\/u><\/b>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
<\/u><\/b>The
\nsurvey found that almost 80% of interviewed couples believe that the pandemic
\nhas changed the hygiene habits of themselves and their partners (79%). However,
\nrespondents showed a lack of confidence in whether they and their partners can
\nmaintain good hygiene habits – one in six respondents felt that their partners’
\nhygiene awareness had dropped, comparing to last year when the pandemic was
\nmore severe. <\/b><\/p>\n

Although
\nthe pandemic showed signs of abating towards the end of 2021, and hygiene
\nawareness of some of the public may have slackened, the pandemic situation has
\nconsistently threatened the community recently. Refer to the ten tips<\/a><\/b> that enable individuals to become the best
\nhygiene partner for their loved ones.<\/p>\n

Mr. Boudewijn Feith, Reckitt
\nGeneral Manager Hong Kong\/Taiwan, added “Reckitt has always existed to protect,
\nheal and nurture in the relentless pursuit of a cleaner and healthier world.
\nLast year, we launched the first ‘Wellness in Action Index’ which offered tips
\nfor the public from different age groups to build a healthier lifestyle under
\nthe pandemic. This year, we are leveraging the insights obtained from our new
\nsurvey, and our product brands such as Dettol, Durex and Vanish, to encourage
\nintimacy and improve hygiene protection among couples under the new normal, with
\nan aim to making every moment that couples share together a lovely and happy
\none.”<\/p>\n

\u00a0<\/p>\n

Reckitt
\ncommissioned an independent research firm to launch the “Hong Kong Wellness in
\nAction Index” in 2021, to initiate better in-depth discussion of various
\nhealth-related topics on a regular basis and develop a better understanding on
\ncitizens’ overall wellness levels. As of today, more than 2,000 Hong Kong
\ncitizens have been polled, for details, please visit
\nwww.reckittwellnessindex.hk<\/a>.<\/p>\n

\n
\n
\n

[1]<\/a> FRC (Hong Kong) Ltd, an independent research
\nfirm, was commissioned to conduct the survey between 22 November to 3 December
\n2021. There were 1,010 randomly selected respondents, including 303 unmarried
\nindividuals who are in a relationship and have a plan to get married, 309
\nrespondents who are married without child and 398 individuals who are married
\nand have children.<\/p>\n

\u00a0<\/p>\n<\/div>\n<\/div><\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

HONG KONG SAR –\u00a0Media OutReach\u00a0– 20 January 2022 – When couples enter into a new stage of life such as marriage and becoming parents, how do these changes in identities and responsibilities affect the relationship? To understand how Hong Kong couples get along in terms of ‘Intimate Relationship’ and ‘Home Hygiene’, Reckitt Benckiser (Hong Kong) …<\/p>\n","protected":false},"author":1,"featured_media":20059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/20058"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=20058"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/20058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/20059"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=20058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=20058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=20058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}