{"id":19969,"date":"2022-01-17T07:45:00","date_gmt":"2022-01-17T07:45:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2022\/01\/17\/singapore-based-kaha-pte-limited-acquired-by-imagine-marketing-boat-to-create-next-generation-iot-enabled-wearable-products-and-ecosystem\/"},"modified":"2022-01-17T07:45:00","modified_gmt":"2022-01-17T07:45:00","slug":"singapore-based-kaha-pte-limited-acquired-by-imagine-marketing-boat-to-create-next-generation-iot-enabled-wearable-products-and-ecosystem","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2022\/01\/17\/singapore-based-kaha-pte-limited-acquired-by-imagine-marketing-boat-to-create-next-generation-iot-enabled-wearable-products-and-ecosystem\/","title":{"rendered":"Singapore based KaHa Pte Limited acquired by Imagine Marketing (boAt) to create next-generation IoT enabled wearable products and ecosystem"},"content":{"rendered":"

\n<\/p>\n

\n

SINGAPORE –\u00a0Media Outreach<\/a>\u00a0– 17 January
\n2022 – <\/b>Imagine Marketing Private Limited (parent company of boAt)
\nannounced the acquisition of Singapore based KaHa Pte Limited<\/a>, an end-to-end
\nSMART IoT product development company. The acquisition will enable Imagine
\nMarketing to augment its wearable product offerings in terms of the concept,
\ndesign, electronic firmware, algorithm development, Android\/ iOS applications,
\nnew feature integration, social engagement and analytics, and lead the way by
\ncreating a vibrant eco-system for the Indian consumer. This acquisition will
\nallow Imagine Marketing to scale up its smart and holistic wellness wearables
\necosystem, and further innovate to come up with functional features with the
\nIndian consumer in mind.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Founded in 2015,
\nKaHa has capabilities in developing products in the IoT space and has a
\ntechnology-focused platform for wearables through patented AI and ML
\ncapabilities, end-to-end smart wearable solutions (hardware and software), and
\ndata-driven smart IoT platforms, providing solutions and analyses for multiple use
\ncases. It has its operations across Singapore, India and China. KaHa Pte
\nLimited, with over 30 patents and over 90 dedicated and experienced engineers,
\nis expected to augment IMPL’s capabilities to introduce technologically
\nadvanced products and shorten the lead time to have an ecosystem play in the
\nwearables and IoT segment.<\/p>\n

The wearables
\nmarket in India is estimated to be over USD 1 billion, growing at ~100% YoY
\nwith positive headwinds and attractive market characteristics. In a year since
\nentering the category, boAt has amassed over 20% market share in India on the
\nback of launching multiple disruptive high-quality products at affordable
\nprices. Imagine Marketing aims to participate in a broader lifestyle-oriented
\nplay in India’s wearables ecosystem, driven by consumers’ rising health
\nconsciousness and need for convenience. <\/p>\n

\u00a0<\/p>\n

Imagine Marketing
\nhas been increasing its R&D focus through boAt Labs with a dedicated 25+
\nmember team having expertise in audio and wearable devices. Imagine Marketing’s
\ndeep understanding of consumer and category landscape combined with KaHa Pte
\nLimited’s strong IoT expertise will help create smart products with a holistic
\nwellness focus that improve the quality of life of consumers. The acquisition
\nis expected to increase Imagine Marketing’s product offering capabilities
\nfueling the next generation IoT enabled smart wearables that are more
\nversatile, personalized and affordable.<\/p>\n

“We are passionate
\nabout providing a compelling value proposition to our wide audience of
\ndigital-savvy young, aspirational consumers by offering a portfolio of
\nwell-designed and distinctive lifestyle-oriented products, indigenized and
\noffered at attractive prices. With chronic lifestyle diseases on a rise, we are
\nseeing greater awareness and adoption of digital connected devices consumers
\nthat enable consumers to better track their habits and adopt healthier
\nlifestyles. Our acquisition of KaHa Pte, a next-generation platform known for
\ndeveloping smart wearables in the holistic wellness space captures all aspects
\nincluding vitals, fitness, social and mental health. By leveraging KaHa’s
\ncapabilities, we will be able to create a powerful smart wearables ecosystem
\nwith powerful functionality at affordable prices that truly benefit the
\nconsumers.” said Sameer Mehta, Co-Founder and Chief Product Officer, Imagine
\nMarketing Pvt. Ltd. <\/b><\/p>\n

\u00a0<\/b><\/p>\n

Sameer Mehta, Co-Founder and Chief Product Officer, Imagine Marketing Pvt. Ltd.<\/p>\n

Pawan Gandhi,
\nCEO and Co-founder of KaHa Pte Ltd.<\/b>, said “We are
\ndelighted to become part of the boAt family. Our DNA lies in cutting edge
\nproduct development and building smart IoT products that solve consumer
\nproblems. We look forward to working with the boAt team to make wearable
\ntechnology an enriching and life-changing part of the consumer’s everyday life
\nand building a vibrant wearables ecosystem”<\/p>\n

<\/p>\n

Pawan Gandhi, CEO and Co-founder of KaHa Pte Ltd<\/p>\n<\/p><\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

SINGAPORE –\u00a0Media Outreach\u00a0– 17 January 2022 – Imagine Marketing Private Limited (parent company of boAt) announced the acquisition of Singapore based KaHa Pte Limited, an end-to-end SMART IoT product development company. The acquisition will enable Imagine Marketing to augment its wearable product offerings in terms of the concept, design, electronic firmware, algorithm development, Android\/ iOS …<\/p>\n","protected":false},"author":1,"featured_media":19970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/19969"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=19969"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/19969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/19970"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=19969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=19969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=19969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}