\n<\/p>\n
SINGAPORE –\u00a0Media OutReach<\/a>\u00a0–\u00a017 The Connect platform will give “We The “We Carousell SINGAPORE –\u00a0Media OutReach\u00a0–\u00a017 January 2022 –\u00a0Carousell Media Group, the advertising arm of Carousell Group (Carousell, Mudah.my, ChoTot, OneKyat and Ox Street) today launched Connect. Connect is a first-of-its-kind recommerce programmatic buying platform that deploys best-in-class DSP ad-technology, and is powered by the buying, selling and search data signals generated from the Carousell Media Group’s tens …<\/p>\n","protected":false},"author":1,"featured_media":19966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/19965"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=19965"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/19965\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/19966"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=19965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=19965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=19965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nJanuary 2022 –\u00a0<\/b>Carousell
\nMedia Group<\/a>, the advertising arm of Carousell Group (Carousell,
\nMudah.my, ChoTot, OneKyat and Ox Street) today launched Connect. Connect is a
\nfirst-of-its-kind recommerce programmatic buying platform that deploys
\nbest-in-class DSP ad-technology, and is powered by the buying, selling and
\nsearch data signals generated from the Carousell Media Group’s tens of millions
\nof monthly users across Greater Southeast Asia (Southeast Asia, Taiwan and Hong
\nKong).<\/p>\n
\nadvertisers a viable alternative to the closed environments like Google and
\nFacebook, by providing them with full-funnel marketing
\nsolutions and enabling them to engage with Carousell Media Group’s audiences on
\nevery ad format available across the open internet – video, display, audio and
\nConnected TV. What really
\nsets the Connect offering apart is the integration of first-party and
\nthird-party data sets to deliver end-to-end campaigns with actionable and
\nverifiable results.<\/p>\n
\nhave witnessed unprecedented growth in recommerce over the last 12 months,
\nthat’s being propelled by consumer demand for sustainability as well as
\ne-commerce, and it’s quickly becoming an important component of the
\nconsumer-brand relationship. However, because inspiration, discovery and
\npurchase can happen anywhere, we launched the Connect platform to allow brands
\nto reach our buyers and sellers both on and off our marketplaces” said JJ
\nEastwood, Managing Director of Carousell Media Group.<\/p>\n
\nplatform was initially offered to selected advertisers, with Decathlon being a
\nprominent one.<\/p>\n
\npartnered with Carousell Media Group for the first time during our 2021 11.11
\ncampaign in Singapore. Using the new advertising offering called Connect, we
\ntargeted active lifestyle shoppers and fitness enthusiasts. Through the platform’s
\nstrong affinity with the young fitness-focused community, we generated a large
\nnumber of website traffic which exceeded our initial expectations from the
\ncampaign. Moreover, Connect managed to help us scale this tactical campaign and
\nreach more users in what was a competitive period.” said Charles Tan, Search
\nEngine Marketing Lead, Decathlon.<\/p>\n
\nGroup platforms get over 150M+ average monthly searches. As part of 2022’s
\nrollout under Connect, Carousell Media Group will be launching new ad products,
\nsuch as Carousell Search Ads which will enable advertisers to fully leverage
\nreal-time keyword searches. Visit Carousell Media Group<\/a> for more
\ninformation.\u00a0 <\/p>\n<\/p><\/div>\n\n
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