{"id":19949,"date":"2022-01-14T05:45:00","date_gmt":"2022-01-14T05:45:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2022\/01\/14\/under-armour-and-stephen-curry-launch-new-sesame-street-footwear-collection\/"},"modified":"2022-01-14T05:45:00","modified_gmt":"2022-01-14T05:45:00","slug":"under-armour-and-stephen-curry-launch-new-sesame-street-footwear-collection","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2022\/01\/14\/under-armour-and-stephen-curry-launch-new-sesame-street-footwear-collection\/","title":{"rendered":"Under Armour and Stephen Curry Launch New Sesame Street Footwear Collection"},"content":{"rendered":"

\n<\/p>\n

\n

Under
\nArmour partners with NBA legend, Stephen Curry, and Sesame Street to create
\nCurry Flow 9 \u2013\u00a0a collection of footwear meant to inspire young athletes.
\nIt combines the playful humour of the fun, colourful muppets, their values of
\ndiversity and inclusivity and Under Armour’s dedication to innovative sporting
\ntechnology. The collection is available for purchase online.\u00a0<\/b><\/i><\/p>\n

SINGAPORE – Media
\nOutreach<\/a> – 14 January 2022 – The Curry Brand \u2013 a subset company of
\nUnder Armour \u2013 was launched by Stephen Curry. The Curry
\nFlow 9 basketball shoe range and its seven colourways celebrate the Sesame Street <\/i>characters and how they
\nmake all kids feel like they belong. By working with Sesame Workshop, the
\nnon-profit educational organisation of
\nSesame Street,<\/i> Curry aims to support and send an empowering message to
\nyoung people, whilst invigorating communities. <\/p>\n

<\/p>\n

\u00a0<\/p>\n

Curry Brand Empowering Youth With Sesame Street<\/i><\/b><\/p>\n

The Curry Brand’s Sesame Street<\/i> partnership is an extension of its efforts to support
\nunderserved communities and neighbourhoods that celebrate the culture of
\nbasketball. Curry, a father of three, is dedicated to attending to the needs of
\nyouth across America. <\/p>\n

“Curry Brand and Sesame Street<\/i>, we preach the same
\nmessage,” says Curry, a three-time NBA champion and two-time league MVP. “It’s
\nabout supporting all kids, especially those in underserved communities who are
\nlooking for an opportunity to be their best selves.” <\/p>\n

Sesame
\nStreet<\/i>, the
\nAmerican educational children’s television programme, features muppets and
\nhuman guest stars in its sketch comedy and puppetry shows. Premiered in 1969,
\nand now a global institution, it fits perfectly with the values of the Curry
\nBrand. Both celebrate young kids, spurring them on and inspiring them. <\/p>\n

“We love the way the Curry
\nBrand promotes healthy, active lifestyles, and teamwork,” says Gabriela Arenas,
\nvice president of global licensing at Sesame Workshop. “It’s been so much fun
\ncombining Curry Brand’s commitment to play and Under Armour’s innovation
\ntechnology with Sesame Street<\/i>‘s
\niconic characters in this vibrant and playful collaboration with
\nmultigenerational appeal.” <\/p>\n

\u00a0<\/b><\/p>\n

“Street Pack” Inspired by the Colourful
\nMuppets<\/b><\/p>\n

Curry Brand’s “Street Pack” includes seven colorways based on Sesame Street<\/i>‘s indelible characters,
\nwho are celebrated with unique markings on the shoe’s tongue tab and a
\nhint-of-character flag near the heel. The classic Sesame Street <\/i>sign is also featured on the sock liner. <\/p>\n

The “Count
\nIt” colorway, for example, brings to life Count von Count, with the shiny
\ntongue tab reflecting the satin exterior of The Count’s cape and the shoe’s
\ninterior matching the cape’s colorful lining. “Talking Trash,” based on Oscar
\nthe Grouch, has a metallic tongue tab as a nod to the trash can, while the
\ntongue tab on Cookie Monster’s “Taking Cookies” and other shoe tabs feature a
\nfuzzy, fur-like feel. <\/p>\n

“This collection is an opportunity for people to use their
\nimaginations a little bit,” Curry says. “You can really show your personality
\nthrough the way that you play. I love to be creative on the court, try new
\nthings, and show different sides of myself. The Sesame Street<\/i> characters prove that everybody belongs in the world
\nof play.” <\/p>\n

\u00a0<\/b><\/p>\n

Under Armour’s Boundary-Pushing Footwear
\nTechnology<\/b><\/p>\n

Curry
\nFlow 9 features a revolutionary cushioning platform, UA Flow<\/a>,
\nthat eliminates the rubber outsole \u2013\u00a0providing better grip and support for
\nits wearer. This midsole technology is the brainchild of Footwear Innovation
\nTeam in Portland, Oregon and leading material science companies. Along with UA Warp, a groundbreaking upper technology that moulds to feet,<\/a>
\nthis basketball shoe is one that offers traction, comfort, cushioning,
\nlightweight performance and court feel \u2013 and is set to shake up the sports
\napparel industry. <\/p>\n

Browse our Curry Flow 9 collection<\/a> and find the Sesame Street<\/i> colourway that fits you best.<\/p>\n<\/p><\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Under Armour partners with NBA legend, Stephen Curry, and Sesame Street to create Curry Flow 9 \u2013\u00a0a collection of footwear meant to inspire young athletes. It combines the playful humour of the fun, colourful muppets, their values of diversity and inclusivity and Under Armour’s dedication to innovative sporting technology. The collection is available for purchase …<\/p>\n","protected":false},"author":1,"featured_media":19950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/19949"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=19949"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/19949\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/19950"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=19949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=19949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=19949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}