{"id":19883,"date":"2022-01-11T08:30:00","date_gmt":"2022-01-11T08:30:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2022\/01\/11\/indulge-in-the-golden-butter-experience-with-anchor-food-professionals-this-lunar-new-year-2\/"},"modified":"2022-01-11T08:30:00","modified_gmt":"2022-01-11T08:30:00","slug":"indulge-in-the-golden-butter-experience-with-anchor-food-professionals-this-lunar-new-year-2","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2022\/01\/11\/indulge-in-the-golden-butter-experience-with-anchor-food-professionals-this-lunar-new-year-2\/","title":{"rendered":"Indulge in the Golden Butter Experience with Anchor Food Professionals this Lunar New Year"},"content":{"rendered":"

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KUALA LUMPUR, MALAYSIA –\u00a0Media OutReach<\/a>\u00a0– 11 January 2022
\n– <\/b>Upholding
\nthe spirit of traditions and sharing prosperity with your loved ones, Anchor
\nFood Professionals<\/b> ushers in the Lunar New Year with a rich and meaningful
\ncampaign. The campaign highlights the use of premium New Zealand butter in
\nbaking and culinary creations, providing Malaysians the opportunity to create
\ntheir own “golden experience” by sharing the true Butter the Golden
\nIndulgence<\/b> with their loved ones.<\/p>\n

<\/p>\n

The Lunar New Year celebration is an
\nauspicious occasion as we send blessings, gifts and wishes for health and
\nprosperity to each other. Traditionally, red packets or better known as
\n‘angpao’ is given to the younger ones. It is also customary to send gifts like
\nmandarin oranges and cookies to each other in hope for a happy, healthy, and
\nsuccessful year ahead. “The Lunar New Year has always been about sharing the
\ngift of wealth and blessings with our family and friends. This New Year, Anchor
\nFood Professionals invites Malaysians to partake, project and share the golden
\nexperience through our activities using Anchor’s rich and creamy natural
\nbutter. Experience and enjoy a rich and quality buttery indulgence to be shared
\nwith your loved ones”, says Jack Tan, Food Service Director, Fonterra Brands
\nMalaysia<\/b>.<\/i><\/p>\n

Anchor’s rich and creamy natural butter,
\nmade from 100 percent pure New Zealand milk, provides every household the
\nbuttery goodness they need this Chinese New Year. It has a rich and creamy
\nflavor that is ideal for cooking and baking as it brings out the natural
\nflavors of the ingredients that melt in the mouth. The brand also brings a
\nvariety of rich buttery activities that seek to deliver an elevated golden
\nbutter experience through their festive Butter the Golden Indulgence<\/b>
\ntheme.<\/p>\n

Offering a variety of on-ground activities
\nand educational digital contents to further enhance the golden experience, The
\nBlind Taste Test Challenge<\/b> – a mystery find is the first activity in which
\nviewers will be given a taste test to learn more about the differences between
\ngenuine butter and margarine. In aim to educate audiences on the usage between
\nnatural butter and margarine, a range of digital content will be shared. This
\nengagement will focus on the purity and quality of Anchor’s New Zealand source of
\ndairy, which provides a differentiated richness in the taste of real Anchor
\nButter. The rich and creamy texture from pure New Zealand butter is best suited
\nfor this year’s prosperity baking for an appealing and flavorsome results.<\/p>\n

Apart from its core functions as a
\nfoodservice arm, Anchor Food Professionals also played a responsible role in
\nassisting the baking community and food operators afflicted by the epidemic.
\nThe team worked together in dialling up marketing efforts and packaged business
\nsolutions through partnerships with local outlets across Malaysia. Anchor Food
\nProfessional also reached out to over 6,800 local home bakers through a unique
\nbaker’s program \u2013 targeted at equipping small, micro-businesses and home bakers
\nwith the skills, advice, training, and the right platform they need to take
\ntheir company to greater heights. “The company values innovation not just in
\nproducing products, but also in packaged business solutions that assist local
\ncommunity partners in growing their enterprises<\/i>,” adds Jack Tan, Food
\nService Director, Fonterra Brands Malaysia<\/b>.<\/p>\n

\u00a0<\/p>\n

Anchor Food Professionals will also be
\norganizing a series of engagements to drive footfall to the local bakeries and
\nrestaurants that are part of the Anchor baker’s programme, where audiences can emerge
\ninto the golden experience firsthand, and witness how natural butter creates
\nexceptional food creations. Those interested to take part in this exciting
\nengagement, can simply head over to any of Anchor Partner Stores<\/a> to have a mouthful of buttery goodness.
\nFurthermore, the Anchor New Zealand Butter, which is the key highlighted
\nproduct for this Lunar New Year campaign, will also be available in most retail supermarkets and outlets<\/a>, including Shopee<\/a> and Lazada<\/a>. Audiences can also join in the golden
\nexperience respectively, via the #CookWithAnchorDairy<\/a> recipe hub. <\/p>\n

\u00a0<\/p>\n

Doubling up on the golden experience,
\nAnchor Food Professionals further excite Malaysians with the Anchor Butter CNY Contest<\/b><\/a>, happening from 1 December 2021 to 31
\nJanuary 2022<\/b>. Participants can stand a chance to win up to RM62,888
\nworth of prizes<\/b>. To participate, simply log onto the Anchor Golden
\nIndulgence Contest website with a minimum purchase of RM30 receipt worth of
\nAnchor Butter products from any store and scan the QR code provided to fill up
\na contest participation form.<\/p>\n

\u00a0<\/p>\n

Anchor reinforces its 135 years of dairy
\nknowledge by providing on-going assistance and supply to over 10,000
\nrestaurants, home bakers, and cafes across Malaysia to further enhance the New
\nYear celebration. In addition to the quality-driven products, Anchor Food
\nexperts provide hands-on experience, culinary ideas, and expert coaching from
\nhighly qualified food professionals to help local food establishments develop
\nenticing food creations.<\/p>\n

\u00a0<\/p>\n

For more information on Anchor Food
\nProfessionals and the campaign, visit the Anchor Food Professionals official website<\/a>, or follow our social pages at www.facebook.com\/AnchorFoodProfessionalsMY<\/a> and www.instagram.com\/anchorfp.my\/<\/a>. <\/p>\n<\/p><\/div>\n