{"id":19774,"date":"2022-01-03T01:00:00","date_gmt":"2022-01-03T01:00:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2022\/01\/03\/introducing-pau-pau-foodpanda-unveils-first-of-its-kind-brand-ambassador-to-champion-empowerment-and-sustainability\/"},"modified":"2022-01-03T01:00:00","modified_gmt":"2022-01-03T01:00:00","slug":"introducing-pau-pau-foodpanda-unveils-first-of-its-kind-brand-ambassador-to-champion-empowerment-and-sustainability","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2022\/01\/03\/introducing-pau-pau-foodpanda-unveils-first-of-its-kind-brand-ambassador-to-champion-empowerment-and-sustainability\/","title":{"rendered":"Introducing Pau-Pau: foodpanda unveils first-of-its-kind brand ambassador to champion empowerment and sustainability"},"content":{"rendered":"<p> \n<\/p>\n<div lang=\"en\">\n<ul>\n<li>Celebrating 10 years since it started&#13;<br \/>\noperations, foodpanda unveils Pau-Pau as the new face of the brand to better&#13;<br \/>\nconnect with millions of users across Asia, bringing a fresh and vibrant user&#13;<br \/>\nexperience to the platform. <\/li>\n<li>The new character, who is reflective of&#13;<br \/>\nfoodpanda&#8217;s fun, warm, and vibrant personality, also cares about empowerment&#13;<br \/>\nand the environment.<\/li>\n<li>Pau-Pau will be introduced across all&#13;<br \/>\nfoodpanda touchpoints \u2014 from the app, digital and social media, as well as&#13;<br \/>\nout-of-home activations.<\/li>\n<\/ul>\n<p>SINGAPORE &#8211;\u00a0<a href=\"https:\/\/www.media-outreach.com\/\">Media OutReach<\/a>\u00a0&#8211;\u00a03 January 2022 &#8211;\u00a0To celebrate its 10th anniversary as the&#13;<br \/>\npioneering food and grocery delivery platform in Asia, <a href=\"http:\/\/www.foodpanda.com\/\">foodpanda<\/a> today&#13;<br \/>\nintroduced a fresh face for the brand \u2013 <b>Pau-Pau<\/b>! A fun-loving and free-spirited panda,&#13;<br \/>\nPau-Pau is a first-of-its-kind brand ambassador, championing empowerment and&#13;<br \/>\nsustainability across the region. <\/p>\n<p style=\"text-align: center\"><img width=\"250\" data-src=\"https:\/\/images.media-outreach.com\/Thumb\/250x0\/210282\/Pau-Pau-image-6.jpg#image-210282\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"\/><\/p>\n<p><noscript><img src=\"https:\/\/images.media-outreach.com\/Thumb\/250x0\/210282\/Pau-Pau-image-6.jpg#image-210282\" width=\"250\"\/><\/noscript>\u00a0\u00a0<img width=\"250\" data-src=\"https:\/\/images.media-outreach.com\/Thumb\/250x0\/210310\/Pau-Pau-image-2.jpg#image-210310\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"\/><noscript><img src=\"https:\/\/images.media-outreach.com\/Thumb\/250x0\/210310\/Pau-Pau-image-2.jpg#image-210310\" width=\"250\"\/><\/noscript><\/p>\n<p>Pau-Pau&#8217;s identity as a foodpanda brand&#13;<br \/>\nambassador will be brought to life in full \u2014 from having his own language and&#13;<br \/>\nstory, to a full set of values, such as caring for the environment, empowerment&#13;<br \/>\nand the belief in living life on one&#8217;s own terms. With Pau-Pau, foodpanda has&#13;<br \/>\ncreated a personality that is relatable and can better connect with millions of&#13;<br \/>\nusers across Asia. <\/p>\n<p>\u00a0<\/p>\n<p>The pink panda, who made his first&#13;<br \/>\nappearances in Japan, Taiwan and Cambodia in December 2021, has since been&#13;<br \/>\nrolled out in Singapore, Malaysia, Thailand, Hong Kong and Laos, before&#13;<br \/>\nreaching the rest of the foodpanda network. The next phase will see Pau-Pau&#13;<br \/>\nbeing introduced in the Philippines, Myanmar, Pakistan and Bangladesh. <\/p>\n<p>\u00a0<\/p>\n<p><b>Charting new territories with a fresh approach to brand-building<\/b><\/p>\n<p><b>\u00a0<\/b><\/p>\n<p>Pau-Pau will lead foodpanda&#8217;s foray into&#13;<br \/>\never changing, live vibrant and media environments.\u00a0In introducing a new personality that&#13;<br \/>\nfully represents the brand, foodpanda expands its digital marketing ambitions&#13;<br \/>\nto look beyond traditional platforms. Customers will also find Pau-Pau on the&#13;<br \/>\nLINE and Instagram apps as emojis and stickers for lively engagement, freedom&#13;<br \/>\nof expression and communication. Pau-Pau will be rolling out progressively&#13;<br \/>\nacross all foodpanda channels and interfaces, from the app and website, to&#13;<br \/>\ndigital and social media platforms, out-of-home activations and more.<\/p>\n<p>\u00a0<\/p>\n<p>&#8220;Pau-Pau is a first-of-its-kind among food&#13;<br \/>\ndelivery platforms in Asia! More than anything else, we wanted to create a&#13;<br \/>\npersonality that evokes love among customers. A personality that they can&#13;<br \/>\nrelate to and form an emotional connection with, as foodpanda becomes a partner&#13;<br \/>\nin their everyday lives,&#8221; said Idan Haim, Vice President, Growth and Marketing,&#13;<br \/>\nfoodpanda. &#8220;We want Pau-Pau to be an inspiration for people to live life on&#13;<br \/>\ntheir own terms and to its fullest. We are excited for our customers to meet&#13;<br \/>\nPau-Pau, as we mark the start of a new decade for foodpanda in Asia.&#8221;<\/p>\n<p style=\"text-align: center\"><img width=\"500\" data-src=\"https:\/\/images.media-outreach.com\/Thumb\/500x0\/210317\/Pau-Pau-image-5.jpg#image-210317\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"\/><\/p>\n<p><noscript><img src=\"https:\/\/images.media-outreach.com\/Thumb\/500x0\/210317\/Pau-Pau-image-5.jpg#image-210317\" width=\"500\"\/><\/noscript><\/p>\n<p><b>Paving a purposeful foodpanda experience<\/b><\/p>\n<p><b>\u00a0<\/b><\/p>\n<p>&#8220;In creating Pau-Pau, we wanted him to&#13;<br \/>\nalso have a dimension of purpose \u2014 that he stands for something more than just&#13;<br \/>\nbeing an adorable mascot,&#8221; said Eunha Bhang, Chief Creative Officer, Delivery&#13;<br \/>\nHero Asia. &#8220;Pau-Pau embodies and brings to life the foodpanda spirit by helping&#13;<br \/>\nour communities reimagine how they use delivery and thereby adding vibrancy and&#13;<br \/>\nfun in their lives.&#8221;<\/p>\n<p><b>\u00a0<\/b><\/p>\n<p>Pau-Pau is most passionate about three things \u2014\u00a0empowerment&#13;<br \/>\nand living life on one&#8217;s own terms; the environment, as foodpanda&#8217;s&#13;<br \/>\nsustainability champion; and enthusiasm, for food and fun. As a platform,&#13;<br \/>\nfoodpanda is an enabler of convenience for customers, freeing up their precious&#13;<br \/>\ntime by making it easier to get food and groceries delivered quickly, 24\/7.<\/p>\n<p>\u00a0<\/p>\n<p>As foodpanda&#8217;s champion for sustainability, Pau-Pau will also be a&#13;<br \/>\npart of foodpanda&#8217;s green agenda, supporting sustainability initiatives such as&#13;<br \/>\nits default cutlery opt-out feature, which has saved 544 million pieces of&#13;<br \/>\nsingle-use plastic in 2021 alone. More recently, in August 2021, foodpanda&#13;<br \/>\nlaunched the Global Sustainable Packaging Programme to encourage merchants to&#13;<br \/>\nswitch to plastic-free, plant-based packaging to reduce the impact on the&#13;<br \/>\nenvironment as it works towards becoming a carbon-neutral organisation.<\/p>\n<p>\u00a0<\/p>\n<p>The&#13;<br \/>\nintroduction of Pau-Pau builds on foodpanda&#8217;s earlier <a href=\"https:\/\/www.foodpanda.com\/2021\/04\/foodpanda-unveils-a-refreshed-look-across-asia\/\">brand refresh<\/a>, which saw foodpanda revitalising its&#13;<br \/>\nlook with fresh visuals and a more vibrant colour palette across its design&#13;<br \/>\ntouchpoints, and more friendly user interface as the platform expands beyond&#13;<br \/>\njust food delivery. <\/p>\n<p>\u00a0<\/p>\n<p>High-res&#13;<br \/>\nimages and videos can be downloaded via this <a href=\"https:\/\/drive.google.com\/drive\/folders\/1eKbnXbMIY5iiP6fch7EQG02_fO-JWl60?usp=sharing\">link<\/a>.<\/p>\n<p>\u00a0<\/p>\n<\/p><\/div>\n\n<br \/><a href=\"https:\/\/www.media-outreach.com\/news\/2022-01-03\/113668\/introducing-pau-pau-foodpanda-unveils-first-of-its-kind-brand-ambassador-to-champion-empowerment-and-sustainability\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrating 10 years since it started&#13; operations, foodpanda unveils Pau-Pau as the new face of the brand to better&#13; connect with millions of users across Asia, bringing a fresh and vibrant user&#13; experience to the platform. The new character, who is reflective of&#13; foodpanda&#8217;s fun, warm, and vibrant personality, also cares about empowerment&#13; and the &hellip;<\/p>\n","protected":false},"author":1,"featured_media":19775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/19774"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=19774"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/19774\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/19775"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=19774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=19774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=19774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}