\n<\/p>\n
TAIPEI, \u00a0<\/p>\n KCC \u00a0<\/p>\n With \u00a0<\/p>\n “We \u00a0<\/p>\n For more success stories, please visit Appier’s TAIPEI, TAIWAN – Media OutReach – 23 December 2021 – Krungsri Credit Card (KCC), the subsidiary of Thailand’s leading financial institution Krungsri Bank conquered their goals of increasing customer reach and customer engagement and leveled up their marketing campaign performance with Appier’s enterprise-grade AI powered platforms AIQUA and AIXON. KCC boosted its reach by 37% …<\/p>\n","protected":false},"author":1,"featured_media":19681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/19680"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=19680"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/19680\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/19681"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=19680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=19680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=19680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nTAIWAN – Media OutReach<\/a> – 23 December
\n2021 – Krungsri Credit Card (KCC), the subsidiary of Thailand’s leading
\nfinancial institution Krungsri Bank conquered their goals of increasing
\ncustomer reach and customer engagement and leveled up their marketing campaign
\nperformance with Appier’s enterprise-grade AI powered platforms AIQUA and
\nAIXON. KCC boosted its reach by 37% and was able to increase click-through
\nrates (CTR) by 40% where the overall clicks increased by 91%, significantly
\nelevating the performance of the marketing campaign.<\/p>\n
\nneeded to address the challenges of understanding their customer segments based
\non their interests, keywords and overall personas, as well as, to send targeted
\nmessages that are tailored to their needs at the right time, and at scale, in
\norder to increase engagement. With AIXON, the data science platform, the AI
\nmodel identified users searching for specific products such as ‘insurance’ and
\ndeveloped keyword personas to identify users most similar to these people. This
\nhelps to expand Krungsri’s reach to prospective customers. For users that fall
\ninto multiple segments, AIXON segments people further to ensure they do not
\nreceive multiple campaigns, but rather only the content most related to their
\ntop interest. <\/p>\n
\na clear view of each segment’s preferences, customer engagement platform AIQUA
\nhelps KCC’s marketing team send different campaigns within various categories
\nof promotions to people based on their interests, such as shopping, travel or
\nentertainment and at exactly the right time. Appier’s platforms use machine
\nlearning to pinpoint the best time to send content and the application of
\nsend-time optimization led to an uplift of between 2 and 10% compared to
\nhuman-chosen timings across categories including shopping, travel, insurance
\nand cars. Uplift overall increased by between 12 and 33%. <\/p>\n
\nknow how personal people’s finances are to them, so it’s important to us that
\nwe are considerate of their individual needs and preferences from the outset.
\nAppier helps us demonstrate this consideration for our customers by helping us
\nreach people at the best times and with the information they need the most, all
\npowered by its outstanding AI technology,” said Somwang Toraktrakul, Managing
\nDirector, Krungsri Credit Card. “The pandemic continues to affect how people
\nthink about their money, and Krungsri strives to be available and supportive to
\ncustomers. We look forward to continuing to work with Appier to apply the most
\neffective marketing technology to develop even stronger relationships with our
\ncustomers,” he added.<\/p>\n
\nSuccess Stories page<\/a>.<\/p>\n<\/p><\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"