\n<\/p>\n
SINGAPORE –\u00a0Media
As the pandemic has forced businesses to digitalise and customer interactions
While Tokocrypto’s vision is to create an open
\u00a0<\/p>\n “Before Tealium, we did not have a dedicated
\u00a0<\/p>\n “Customer data platforms have become a
\nOutReach<\/a>\u00a0–\u00a014 December 2021 –\u00a0Tealium<\/a>, a leader in real-time customer data orchestration solutions,
\ntoday announced its new partnership with Tokocrypto, Indonesia’s most trusted
\ncrypto assets digital exchange platform, to help drive better engagement for
\nits customers. This opportunity will help cement Tealium’s position in Asia<\/p>\n
\nhave moved online, it is clear that providing great digital experiences has
\nbecome paramount. Coupled with new customer behavior and the influx of data,
\nthere is an increasing need for businesses to prioritize a first-party data
\nstrategy. This is where a customer data platform (CDP) comes into play. As the
\nlargest independent customer data platform, Tealium’s data-driven capabilities
\nwill help Tokocrypto facilitate real-time personalisation to deliver a robust
\ncustomer experience.\u00a0 <\/p>\n
\nfinancial system, ensuring greater transparency and equal opportunities for
\nall, it is clear that data is critical in driving the company’s success. With
\nthe impending removal of third-party cookies, having a CDP in place is more
\nimportant than ever. The CDP industry has also shown immense growth in the
\nfirst half of 2021, reaching a high of $1.6 billion<\/a>. It is evident that businesses in
\nAsia are rethinking the way they interact and serve individuals. Tealium’s
\ntechnology will enable Tokocrypto to create a unified view of its customers,
\ndelivering valuable data-driven insights. <\/p>\n
\nsolution in place for collecting customer data. Now, with Tealium’s help, we
\ncan collect and activate data across all our digital touchpoints, building a
\nmore accurate view of our customers,” said Nanda Ivens, CMO of Tokocrypto.
\n“Tealium’s solutions have helped us drive better business outcomes and gain
\nmaximum return on our investments.”<\/p>\n
\nfoundational element in today’s digital economy and we’re thrilled to work
\nalongside Tokocrypto in deploying powerful and relevant data-driven experiences
\nfor their customers,” said Mark Van Den Haak, VP Sales Asia, Tealium.<\/b> “We are excited to integrate
\nTealium’s data orchestration layer and bring our expertise in helping
\nTokocrypto\u00a0 effectively track and target
\nits customer’s behavior, and ultimately deliver better customer experiences
\nmoving forward.”<\/p>\n