\n<\/p>\n
SINGAPORE In \u00a0<\/p>\n This \u00a0<\/p>\n Moreover, \u00a0<\/p>\n Through \u00a0<\/p>\n And \u00a0<\/p>\n With SINGAPORE –\u00a0Media OutReach\u00a0–\u00a09 December 2021 – Research conducted by Kobe Global Technologies in an effort to study Gen Z’s and Millennials’ spending habits in relation to social media advertising has revealed that Millennials and Gen Z look towards authenticity and unfiltered content curation from content creators and social media influencers. This means raw and authentic …<\/p>\n","protected":false},"author":1,"featured_media":19375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/19374"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=19374"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/19374\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/19375"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=19374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=19374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=19374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n–\u00a0Media OutReach<\/b><\/a>\u00a0–\u00a09
\nDecember 2021 – Research conducted by Kobe Global Technologies in an effort to
\nstudy Gen Z’s and Millennials’ spending habits in relation to social media
\nadvertising has revealed that Millennials and Gen Z look towards authenticity
\nand unfiltered content curation from content creators and social media
\ninfluencers. This means raw and authentic content is more likely to convince
\nthese two demographics to engage with the brand.<\/p>\n
\nthis day and age, Millennials and Gen Z are not only tech-savvy, but they are
\nalso more mindful of what they digest online and how marketing advertisements
\nor contents are packaged and communicated to them. These two demographics are
\nno longer viewing celebrity endorsements for products or services alone; they
\nare looking for internet personalities who embody their values and social
\nbeliefs, as well as someone who openly embraces their natural flaws or mistakes
\nthat a layperson can resonate with.<\/p>\n
\nresearch has been backed up by the two campaigns that Kobe has assisted its
\nclients with. By entrusting the social influencers, who understand what content
\nstyle works best for their followers, to produce authentic content that speaks
\nto consumers, Kobe’s clients \u2013 Genki Sushi and Livinguard \u2013 were able to reap
\nthe benefits. The followers were able to sense the influencers’ honesty, and
\ntherefore, they were more receptive to what these key opinion leaders had to
\nsay. <\/p>\n
\nunderstanding that consumers disliked being told what to do, the influencers
\navoided including a call to action in the initial phases of the Livinguard
\ncampaign, thereby generating intrigue among followers. On the day of the
\nlaunch, the content creators were flooded with queries on how to purchase the
\nproducts.<\/p>\n
\nthe brilliant execution of these said campaigns, Genki Sushi saw a 64% increase
\nin the sales of its Xmas Deluxe Dai Man Zoku Set from the company’s previous
\nyear, and Livinguard saw sales spike by more than 300% on the day of its
\nInstagram campaign, easily cementing this launch as the company’s highest sales
\ncount since its inception in Singapore. <\/p>\n
\nGenki Sushi was clearly happy with the results, as the company has continued
\nits partnership with Kobe for its various marketing campaigns since January
\n2020. The acknowledgment of Kobe’s good work is also echoed by Mr. Gavin Gan,
\nExecutive Director of Hoe Hin Pak Fah Yeow Mfy. Ltd, another beneficiary of
\nKobe’s authentic approach to content creation. When requested to provide
\nfeedback, Mr. Gan had this to say, “Kobe Global Technologies provides good
\nprofessional service and insightful knowledge on social media and influencer
\nmarketing.”<\/p>\n
\nonline viewers and consumers being at the heart of social media marketing,
\ngetting the right people to spread the right message to the right audience is
\nessential. And Kobe’s research has made the company aware of this fact, leading
\nto a transformation in the way the organization approaches influencer marketing<\/a>.<\/p>\n<\/p><\/div>\n\n
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