{"id":19336,"date":"2021-12-07T02:00:00","date_gmt":"2021-12-07T02:00:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2021\/12\/07\/colgate-palmolive-signs-first-memorandum-of-understanding-with-shopee-aims-to-grow-digital-commerce-business-more-than-20-times-by-2025\/"},"modified":"2021-12-07T02:00:00","modified_gmt":"2021-12-07T02:00:00","slug":"colgate-palmolive-signs-first-memorandum-of-understanding-with-shopee-aims-to-grow-digital-commerce-business-more-than-20-times-by-2025","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2021\/12\/07\/colgate-palmolive-signs-first-memorandum-of-understanding-with-shopee-aims-to-grow-digital-commerce-business-more-than-20-times-by-2025\/","title":{"rendered":"Colgate-Palmolive signs first Memorandum of Understanding with Shopee, aims to grow digital commerce business more than 20 times by 2025"},"content":{"rendered":"

\n<\/p>\n

\n

SINGAPORE
\n–\u00a0Media
\nOutReach<\/a>\u00a0–\u00a07 December 2021
\n–\u00a0Shopee, the leading e-commerce platform in Southeast Asia and Taiwan,
\nand Colgate-Palmolive have signed their first Memorandum of Understanding (MoU)
\nto jointly drive e-commerce penetration of Oral Care, Home Care and Personal
\nCare products and category on Shopee, across seven markets in the region. This
\neffort reflects Colgate’s commitment to
\nthe market and a deepening collaboration
\nwith Shopee to help grow its digital commerce business across Southeast Asia
\nand Taiwan, more than 20 times by 2025.<\/p>\n

<\/p>\n

Mr Mukul Deoras, President of Colgate-Palmolive APAC
\nand Mr Chris Feng, Chief Executive Officer, Shopee, at the MoU signing ceremony
\nheld over teleconference<\/i><\/p>\n

\u00a0<\/p>\n

Starting 2022,
\nColgate-Palmolive will become a strategic partner under Shopee’s Regional
\nChampion Brands Programme[1]<\/sup>,
\nwhich will help to strengthen Colgate-Palmolive’s online presence and deliver
\nmore of their innovative and high-quality products to millions of households
\nthrough Shopee’s extensive reach. <\/p>\n

\u00a0<\/p>\n

Capturing growth opportunities in Oral Care <\/b><\/p>\n

As more consumers in
\nSoutheast Asia continue to adopt e-commerce, online sales is projected to
\ngenerate 21% of the total market revenue of the Personal Care category by 2023[2]<\/sup>. On
\nShopee, the Oral Care segment of the Personal Care category is one of the
\nfastest-growing subcategories, driven by the shift to shopping online for daily
\nessentials and increasing demand for innovative products such as electric
\ntoothbrushes.\u00a0 <\/p>\n

\u00a0<\/p>\n

Mukul Deoras, President of Colgate-Palmolive APAC, said, <\/b>“We are excited to grow our partnership with Shopee to better serve our
\ncustomers in the region. As the world’s leading Oral Care company, we look
\nforward to winning together in Personal Care with Shopee by maximising the
\npotential of our digital commerce business. To achieve this, we will focus on
\ndelivering greater value and enhanced customer experiences through our
\ndifferentiated product offerings and innovations.”<\/p>\n

\u00a0<\/p>\n

Since launching their
\nofficial store on Shopee Mall in 2019, Colgate-Palmolive has achieved steady
\ngrowth year-on-year, and has consecutively ranked among the Top 5 Personal care
\nbrands during Shopee’s year-end mega shopping campaigns. In the most recent
\n11.11 Big Sale, Colgate achieved a record highest sales in a single day and
\ngrew more than 100% for some markets vs 9.9 Super Shopping Day. <\/p>\n

\u00a0<\/p>\n

Chris Feng, Chief Executive Officer at Shopee, said,<\/b> “Shopee is glad to be a strategic e-commerce partner to one of the
\nworld’s most recognised Personal and Oral Care brands. As a market leader,
\nColgate-Palmolive has achieved tremendous growth in the past year and will be a
\nvaluable partner in helping to drive further online expansion of the Personal
\nCare category on Shopee. We hope to support Colgate-Palmolive in capturing more
\nopportunities through our robust ecosystem and deep understanding of consumers
\nin each market”.<\/p>\n

\u00a0<\/p>\n

Adopting data-driven
\napproaches to elevate the brand experience <\/b><\/p>\n

To accelerate their
\ngrowth momentum, Colgate-Palmolive will continue to activate a hyper localised
\nstrategy that delivers high value oral care innovations that cater to the
\nevolving needs of customers. Earlier this year, Colgate-Palmolive and Shopee
\nlaunched a joint oral care study to identify gaps, behaviors, and unmet needs
\nof Generation Z shoppers. As a result of the insights garnered,
\nColgate-Palmolive and Shopee co-created and launched a new toothbrush series
\nwith the “Brush Your Way ” regional campaign in Singapore, Malaysia, Thailand,
\nVietnam and Philippines. This first collaboration not only achieved a 14 times
\nuplift in orders but also helped Colgate-Palmolive acquire 70% more new buyers
\non Shopee. <\/p>\n

\u00a0<\/b><\/p>\n

By enhancing
\ndata-sharing and leveraging mutual insights on consumer behaviour,
\nColgate-Palmolive and Shopee will be able to deliver more personalized and
\ncurated brand content to deepen connection with shoppers.<\/p>\n

Both parties are also
\ncommitted to collaborating more closely on marketing and co-branding efforts,
\nincluding piloting of new features and tools, as well as improving customer
\nservice to provide the best possible shopping experience on Shopee. <\/p>\n

At the upcoming Shopee
\n12.12 Birthday Sale, Colgate-Palmolive will be wrapping up the year with special
\ndeals and promotions with Shopee, aimed at reaching more new and existing users
\nin Singapore<\/a>, Malaysia<\/a>, Thailand<\/a>, Taiwan<\/a>, Indonesia<\/a>, Vietnam<\/a> and The Philippines<\/a>.<\/p>\n

\u00a0<\/p>\n


<\/p>\n
\n
\n

[1]<\/sup> \u00a0Regional Champion Brands Programme is an
\nexclusive, by-invite only program open to top brand partners, aimed to better
\nsupport brands in accelerating their growth on the regional and local levels.
\nShopee currently has 17 brands on board this programme.<\/p>\n<\/div>\n<\/div><\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

SINGAPORE –\u00a0Media OutReach\u00a0–\u00a07 December 2021 –\u00a0Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, and Colgate-Palmolive have signed their first Memorandum of Understanding (MoU) to jointly drive e-commerce penetration of Oral Care, Home Care and Personal Care products and category on Shopee, across seven markets in the region. This effort reflects Colgate’s commitment to …<\/p>\n","protected":false},"author":1,"featured_media":19337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/19336"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=19336"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/19336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/19337"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=19336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=19336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=19336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}