{"id":19287,"date":"2021-12-06T09:15:00","date_gmt":"2021-12-06T09:15:00","guid":{"rendered":"https:\/\/eodishasamachar.com\/en\/2021\/12\/06\/lesso-upgrades-its-brand-strategy-in-the-hope-of-accelerating-development-in-the-next-decade\/"},"modified":"2021-12-06T09:15:00","modified_gmt":"2021-12-06T09:15:00","slug":"lesso-upgrades-its-brand-strategy-in-the-hope-of-accelerating-development-in-the-next-decade","status":"publish","type":"post","link":"https:\/\/eodishasamachar.com\/en\/2021\/12\/06\/lesso-upgrades-its-brand-strategy-in-the-hope-of-accelerating-development-in-the-next-decade\/","title":{"rendered":"LESSO Upgrades its Brand Strategy in the Hope of Accelerating Development in the Next Decade"},"content":{"rendered":"

\n<\/p>\n

\n

HONG KONG, CHINA – Media Outreach<\/a> –
\n6 December 2021 – China Lesso<\/a> has upgraded its brand strategy
\ncomprehensively, unveiled a brand-new logo, and sped up its pace towards
\nBranding 4.0 on its 35th anniversary.<\/p>\n

<\/p>\n

Throughout the long history of human development, the relationship
\nbetween human and nature is one of the main universal themes that evolve
\nconstantly. Impacted by social development, balancing environmental
\nsustainability and social progression has become the core of daily life for
\nChinese citizens. For people’s well-being, it is imperative to build green,
\nlivable, and efficient ideal cities.<\/p>\n

\u00a0<\/p>\n

China Lesso (https:\/\/en.lesso.com\/<\/a>)
\nbelieves that the world will be a better place while all sectors of society
\nwork together to build a healthy and organic human environment and living
\nspace. To achieve the Big Ideal, Lesso shall adhere to new brand values of “Focusing on product quality, insisting on creativity,
\ncreating high-value products and services for society”, and to fulfill its
\nbrand promise of “Striving for a sustainable, healthy and beautiful life”. It
\nis hoping to gather insight across the industry to create a wonderful living
\nspace for people to live in harmony with nature. China Lesso will continue
\nproviding high-quality building materials as well as household products and
\nservices for human-nature coexistence, helping upgrade cities and residences,
\nand exploring the potential for sustainable urban development. <\/p>\n

\u00a0<\/p>\n

China Lesso has also explicitly stated its brand positioning and
\nstrategic orientation for a promising future. In the next decade, China Lesso
\nis committed to becoming a global group for manufacturing and supplying piping
\nand building materials and offering an eco-industrial platform for humanistic
\nenvironment and living spaces. Giving full play to its core values as much as
\npossible, China Lesso will facilitate the construction of humanistic and healthy
\ngreen buildings with high-quality pipelines, building materials, and home
\nfurnishings. In addition, China Lesso will also endeavor to optimize the
\nconstruction of urban infrastructure and promote sustainable urban and town
\ndevelopment; strengthen intelligent industrial management and support the
\nmodernization and upgrade of traditional industries; and provide high-quality
\ntechnical products and services for national megaprojects.<\/p>\n

\u00a0<\/p>\n

In terms of visual identity, the redesigned logo not only extends brand
\nequity with 35 years of history, it also brings forward new connotation, which
\nbetter illustrates the trends of modern design. It consists of two components,
\n“LESSO” in English and “Liansu” in Chinese. For the
\ninnovative design of the English logo, China Lesso was inspired by its brand
\nslogan “Envisioning the better, Building the future”, and adopted a
\ncircle as the framework of the English logo to highlight the characteristics of
\nthe pipeline industry and create a great sense of visual coordination.<\/p>\n

\u00a0<\/p>\n

To fully embody the concept of “Envisioning the better, Building the
\nfuture”, Lesso has incorporated every English letter into the circle, with all
\nright-angle corners of letters softened, to greatly enhance brand affinity. In
\naddition, the proportions between letters are optimized with well-designed
\nspacing to improve integrity and legibility of the brand name.<\/p>\n

\u00a0<\/p>\n

For the design of the Chinese logo, China Lesso chose to unify the
\nwidth of each stroke visually by weakening the traditional sense brought by the
\ncontrast of the width of strokes and increasing the sense of modernity. The
\ndesign technique of the English letters was also adopted for the stroke design
\nof the Chinese characters to integrate them with the perfect circle to augment
\nthe large rounded corners feature, which works with the affinity of the font
\nand shortens the distance between the brand and consumers.<\/p>\n

\u00a0<\/p>\n

In terms of color optimization, red is an important brand visual asset
\nof Lesso. Therefore, China Lesso retained the colour red as the theme and made
\nthe tone more conspicuous by increasing its brightness and saturation, which
\nreduces the traditional industrial sense that the color normally conveyed to
\nus, making the brand stands out among other brands at first glance, and
\nimproving Lesso’s brand recognition. Learn more about Lesso’s rebranding from
\nthis video:\u00a0https:\/\/youtu.be\/UX5AltnPWmM<\/a><\/p>\n

\u00a0<\/p>\n

The brand upgrade channels China Lesso’s good expectations for brand and
\nsocial development. In the future, China Lesso will move forward with practical
\nactions, and constant innovation, providing better urban construction and
\nliving space for everyone, building green, livable, and efficient ideal cities,
\ngathering wisdom and strength of the whole society, and striving for sustainable
\nhealthy and beautiful life.<\/p>\n

#ChinaLesso<\/p>\n<\/p><\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

HONG KONG, CHINA – Media Outreach – 6 December 2021 – China Lesso has upgraded its brand strategy comprehensively, unveiled a brand-new logo, and sped up its pace towards Branding 4.0 on its 35th anniversary. Throughout the long history of human development, the relationship between human and nature is one of the main universal themes …<\/p>\n","protected":false},"author":1,"featured_media":19288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/19287"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=19287"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/19287\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/19288"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=19287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=19287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=19287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}