\n<\/p>\n
HONG KONG SAR – Media OutReach<\/a> – 30 November 2021 – To further cultivate a recommerce
A disruptive
Top 4 unexpected Hong Kong market facts from the report<\/u><\/b><\/p>\n Hong Kong is a key market for
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In terms of
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When it comes to
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On average, each
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The COVID-19
“Free Item” tops searches amongst Hongkongers <\/u><\/b><\/p>\n Looking
\u00a0<\/p>\n Eager to make
Kevin Huang, Managing Director of Carousell Hong Kong<\/b> said, “At Carousell, we regard ourselves as a disruptor that has
Lucas Ngoo, Co-founder of Carousell Group<\/b> said, “As a
\u00a0<\/p>\n The
The first-ever
Carousell Recommerce Index (2021 Report) published by the classifieds
marketplace across eight Greater Southeast Asia markets, including Hong Kong,
as part of its green initiative Nearly half of
Hongkongers buy secondhand for environmental reasons, demonstrating a higher
environmental consciousness than neighbouring markets On average,
Hong Kong consumers own 43 unwanted items HONG KONG …<\/p>\n","protected":false},"author":1,"featured_media":19124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/19123"}],"collection":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/comments?post=19123"}],"version-history":[{"count":0,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/posts\/19123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media\/19124"}],"wp:attachment":[{"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/media?parent=19123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/categories?post=19123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eodishasamachar.com\/en\/wp-json\/wp\/v2\/tags?post=19123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nmindset and raise awareness around sustainable
\nshopping, Carousell Group, one of the world’s largest
\nand fastest growing classifieds marketplaces, has launched its first Carousell
\nRecommerce Index (2021 Report), highlighting consumer buying trends across
\neight markets in the Greater Southeast Asia region (Hong Kong, Singapore,
\nTaiwan, Malaysia, Myanmar, Philippines, Indonesia, Vietnam). The report relies
\non data from Carousell Group’s brands and the Carousell Sustainability Survey,
\nwhich surveyed over 3,000 of the brand’s users, both buyers and sellers, in June 2021 \u00a0By analysing the data and responses, the Group
\nhopes to drive behavioural change for sustainability and a circular economy. <\/p>\n
\nform of e-commerce, recommerce addresses the problem of overconsumption
\ndirectly through encouraging the buying and selling of preowned goods. Over
\nrecent years, the trend has seen a sharp rise across the Greater Southeast Asia
\nregion, as households become more aware of the need to shop responsibly. <\/p>\n
\nCarousell with one in five
\nHongkongers being Carousellers and 85% of users having made at least one
\nsecondhand purchase on the platform in the past. While secondhand has become a
\nchoice welcomed by local consumers, data that emerges from the report provides
\nmore insight into their consumption patterns.
\n<\/b>Almost half of Hongkongers, who have bought secondhand before, do so
\nfor environmental reasons, which is significantly higher than neighbouring
\nmarkets\u00a0 <\/b><\/p>\n
\nsustainability, Hong Kong demonstrates positive results. With 45% choosing to
\nbuy secondhand for environmental reasons, the city ranked first, ahead of
\nSingapore and Taiwan at 30%, demonstrating a higher level of eco-consciousness
\namong Hong Kong shoppers.\u00a0 16% of
\nrespondents who have bought secondhand items before also stated that they only
\nbuy secondhand where possible.<\/p>\n
\n<\/b>Value for money comes out on top as a reason
\nHongkongers buy secondhand items <\/b><\/p>\n
\nthe main reasons for choosing secondhand, the report results highlight that
\npragmatism comes out on top. The most popular reason across the region was
\nvalue for money, with Hong Kong ranking highest at 85%, followed by Malaysia at
\n78% and Singapore and Philippines at 74%. <\/p>\n
\n<\/b>Local consumers estimate owning 43 unwanted
\nitems that could be sold<\/b><\/p>\n
\nHong Kong user has an estimated 43 unwanted items they store in their homes
\nthat could be sold, ranking the city third after Indonesia and Taiwan with an
\naverage of 57 and 52 unwanted items respectively. The highest among age groups
\nin the Hong Kong market, Generation X has an average of 49 unwanted items, implying that
\nmiddle-aged consumers have the highest potential of shifting their
\noverconsumption behaviour towards recommerce. <\/p>\n
\n<\/b>The pandemic increases the demand for secondhand
\ntoys and games <\/b><\/p>\n
\npandemic has shaped consumer patterns and Carousell has been a key witness of
\nthese changes. Overtaking Woman’s Fashion, Toys and Games ranked as the top
\ncategory with the most demand for secondhand in 2020 as social distancing
\nregulations led to more people spending time at home. As the pandemic
\ncontinues, 44% of respondents selected Toys and Games as the most comfortable
\nsecondhand item to buy and sell in 2021. <\/p>\n
\nat keyword search trends for both new and secondhand items as a whole, 2020 saw
\nmany shifts in demand. The report highlighted that bargain hunters in Hong Kong
\nconsistently searched for “free” items on the platform, with the total search
\nnumber of free items reaching two million in three top categories: Furniture,
\nFootwear and Books, which amount to more than 10% of the total searches. <\/p>\n
\nuse of Hong Kong’s circular economy model as a potential second source of
\nincome, more Hongkongers are using secondhand platforms to increase their
\nmonthly income and Carousellers have demonstrated some encouraging optimism.
\nOut of the respondents from Hong Kong, 18.5% estimate that the platform can
\nhelp them to earn over HKD 10,000 through selling the unwanted items at home at
\none time. <\/p>\n
\ntransformed the secondhand buy-sell process into a reliable mobile experience.
\nWe are delighted to see that local consumers do not only buy secondhand items
\nfor their value, but also out of environmental concern. This is a testament of
\nCarousell’s success in nurturing an environmentally-conscious community and we
\nwill continue to leverage our brand’s position as a sustainable shopping
\nplatform.”<\/p>\n
\npioneer for mobile classifieds in the region, Carousell Group has been
\nconstantly working to remove friction and enable secure, seamless transactions.
\nWith the use of AI and data, we have been focused on accelerating our
\nrecommerce leadership in the region to make buying secondhand trusted and
\nconvenient. This, in turn, will help to solve the meaningful problem of
\noverconsumption with recommerce and thus make secondhand the first choice for
\nconsumers.”<\/p>\n
\nCarousell Recommerce Index (2021 Report) is available for download here<\/a>.<\/p>\n<\/p><\/div>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"