SINGAPORE –\u00a0Media
\u00a0<\/p>\n “The future looks bright for meatless meals, with the number of vegans,
\u00a0<\/p>\n It took more than three years to produce the plant-based meat products and
\u00a0<\/p>\n Traditionally, low-moisture extrusion is used to texturise protein into
The MEAT ZERO range includes the following items: <\/p>\n \u00a0<\/p>\n
\nOutReach<\/a>\u00a0– 29 November 2021 –\u00a0Around the world,
\nthe trend of becoming flexitarian \u2014 people who consume vegetarian meals once or
\ntwice a week \u2014 is rising. According to Euromonitor International’s report
\nentitled “Voice of the Consumer: Health and Nutritional Survey (fielded
\nJanuary\/February 2021)”, 23% of global consumers want to reduce their meat
\nconsumption and 16% are aiming for a plant-based diet. This has in turn spurred
\ndemand for meatless food options. While there are already meatless options in
\nthe market, most of them are pricey. MEAT ZERO<\/a>‘s plant-based meat range, which
\ncomprises four products and two ready-to-eat meals, fills this gap. <\/p>\n![](\"https:\/\/images.media-outreach.com\/Thumb\/520x0\/200426\/Meat-Zero.jpg#image-200426\")
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\nvegetarians and flexitarians altogether constituting about 29% of the global
\npopulation,” says Mr Prasit Boondoungprasert, Chief Executive Officer of CP Foods.
\n“MEAT ZERO’s affordable price point will make this lifestyle more accessible to
\nthose who are looking to adopt a sustainable diet. The incredible taste will
\nalso convert sceptics.”<\/p>\n
\n2,000 experiments helmed by hundreds of researchers and teams from CPF Food
\nResearch and Development Centre.\u00a0MEAT ZERO partnered with Fuji Oil from
\nJapan, a world-class plant-based products company, as well as\u00a0 experts from the U.S and Taiwan to develop
\nPlant-Tec innovation. The innovation makes plant-based ingredients taste just
\nlike meat.<\/p>\n
\nmeat analogue. For MEAT ZERO future product development, the high-moisture meat
\nanalogue process is used to texturise vegetable proteins into a product with a
\nfibrous texture akin to animal meat. The appearances, mouthfeel and texture of
\nthe products are similar to those of real meat. They are of equal nutritional
\nvalue. High-fibre, non-GMO soy \u2014 which keeps cholesterol levels in check \u2014 as
\nwell as pea, wheat and corn, are the key ingredients. <\/p>\n
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<\/p>\n Meat Zero
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<\/p>\n Meat Zero Plant-based Bologna Ham (Chilled) – $3.35 (UP$3.95):<\/p>\n <\/p>\n \u00a0Make your own charcuterie board
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<\/p>\n Meat Zero
<\/p>\n Each slice comes with red and green chilli, which lend a fiery kick in
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<\/p>\n Meat Zero
<\/p>\n Build your own katsu burger at home with this offering. The crunchy
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<\/p>\n Meat
<\/p>\n Get
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<\/p>\n Meat
<\/p>\n Enjoy
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*Promotion price applies to
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