ABU DHABI, UAE –\u00a0Media OutReach<\/a> – 28 November 2021 – Partners
\u00a0<\/p>\n FIRE FIT makes its debut in Abu
\u00a0<\/p>\n Walid Khoury said: “We are
\u00a0<\/p>\n “Evolution Wellness is
\u00a0<\/p>\n FIRE FIT Abu Dhabi will
Forge that body you want
Fight club meets night club.
Ignite a real change with
For more information about
For more information about the FIRE Fit licensing
\nWalid Khoury and Ahmad Alhonjol today announced the completion of an agreement
\nthat will bring FIRE FIT’s new and exciting boutique fitness experience to the
\nUnited Arab Emirates, which is sure to set the local fitness scene alight.
\nScheduled to open its doors at Marina Square, Reem Island in the first quarter
\nof 2022, the two-studio boutique gym will offer a number of Signature
\nprogrammes across several modalities including boxing, strength and HIIT
\ntraining in addition to a specialist personal training studio. <\/p>\n![](\"https:\/\/images.media-outreach.com\/Thumb\/500x0\/199978\/FIRE-FIT-01.jpg#image-199978\")
<\/p>\n
\nDhabi as a result of a licensing agreement between Evolution Wellness Group<\/a> (Evolution Wellness),
\nAsia’s leading fitness and wellness group, and Messrs. Khoury & Alhonjol.
\nThe agreement provides exclusive rights to open FIRE FIT boutique gyms
\nthroughout Abu Dhabi, beginning with the initial development of a flagship location
\non Reem Island. <\/p>\n
\ndelighted to partner with Evolution Wellness Group in this venture and begin
\nour fitness business aspirations. The UAE fitness landscape has experienced
\nsubstantial growth especially in the last decade, owing to growing awareness
\nand consciousness about the need to lead an active lifestyle not just for good
\nhealth but for overall quality of life, and we feel that there is a lot of
\nopportunity to add vibrancy to the Abu Dhabi fitness scene.” Ahmad Alhonjol
\nadded: “Having been on the lookout for the right experiential boutique fitness
\nconcept for some time, the FIRE FIT brand was the only option that ticked every
\nbox for us, because it allows us to deliver a range of specialist classes in
\ndedicated studios, all at the one location, meaning we have maximum market
\nappeal. Along with the personal training option, we feel these unique selling
\npoints are the perfect opportunity for Abu Dhabi.”<\/p>\n
\nproud to be continuing our growth plans through the realization of licensing
\nstrategies for our premium boutique brand by partnering with such a great team
\nin the UAE. The unique FIRE FIT proposition and extensive support structure
\nallows us to successfully scale around the world at rapid pace. The conclusion
\nof our agreement with Ahmad and Walid is just the start of our Middle East
\nexpansion,” said Nad Myan, Director of Growth & Innovation, Evolution
\nWellness.<\/p>\n
\nintroduce fitness fans to a number of proprietary Signature programmes, namely:<\/p>\n\n
\nwith this powerful 45 minutes of strength training and HIIT session. Equipment,
\nbodyweight and whatever it takes to get your muscles working and you walking
\nout stronger, bolder. Class format has all participants performing the same
\nmoves at the same time with heart rate data feedback.<\/i><\/ul>\n\n
\nIt’s all the power of old school kickboxing, drilled and skilled in a
\nhigh-energy, high intensity group atmosphere. So tick off that cardio workout
\nand FIRE off that stress relief in just one 45-minute session. Each participant
\nworks on their own bag for the entire session with both bag data and heart rate
\nperformance feedback.<\/i><\/ul>\n\n
\nFIRE Revolution. We’ve tailored this 45-minute high-intensity programme to help
\nyou spark your FIRE with 3 fiery boosts. First off, the tech. At Revolution,
\nyou’ll work out with our smart fitness reader that accurately tracks your heart
\nrate and your progress. Secondly, no class is ever the same. Each time you show
\nup, it’s a different workout to get you fired up. Lastly, you’re never alone.
\nREVOLUTION is all about the community, grinding and sweating together. With a
\ncombo like that, there’s no doubt you’ll have a blazing time. <\/i><\/ul>\n
\nFIRE Fit Abu Dhabi, please visit https:\/\/www.firefitstudios.ae\/<\/a>.<\/p>\n
\nprogramme, please visit https:\/\/bit.ly\/FIREFITInvest2021<\/a>.
\n<\/p>\n